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Innovate or Be Left Behind: Live Events that Beat the Algorithm
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In the era of digital overload, how do brands earn real attention? In this episode of Making the Moment, host Aja Bradley-Kemp sits down with Kim Aimi, a visionary leader who's orchestrated some of the biggest global activations including Post Malone performing at the Louvre. As a self-described "brand lover and problem solver”, she takes us on a journey through her career, revealing the strategy, creativity, and resilience it takes to turn pressure into possibility.
In this insightful conversation, Kim shares:
- How to transform complex financial technology into compelling emotional storytelling that deeply resonates with your audience, leveraging tools like VR and AR.
- How to genuinely connect with diverse modern audiences, from B2B clients to Gen Z, by tapping into powerful cultural trends like music and gaming.
- How to leverage innovative platforms such as Roblox.
- Why it's crucial for agencies to push boundaries and bring bold, transformative concepts to the table.
- Why hands-on mentorship and in-person collaboration remain vital for developing the next generation of creative talent in a remote-first world.
If you're a marketer, event strategist, or creative leader looking to scale meaningful, measurable experiences—this episode is for you.
#KimAimi, #MakingTheMoment, #ExperientialMarketing, #PostMalone, #Paris2024, #VisaExperiences, #BrandInnovation, #ImmersiveEvents, #CreativeTech, #EventStrategy, #GlobalMarketing, #OlympicSponsorship, #AugmentedReality, #Roblox, #LourveMuseum, #WomenInMarketing,
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- Host: Aja Bradley Kemp
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