ManagementCast By IMD podcast

#MBA #Entrepreneur #Business #IMD #IT Management #EMBA

28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

ManagementCast by IMD

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How will AI change management? What is customer-centricity? When should you climb down from the top of the business mountain? In ManagementCast, IMD Podcast Producer JohnJo Devlin, finds the answers to these questions, and more, through interviews with the brightest minds in the business universe. For 75 years IMD professors have transformed the worlds leading brands. In each episode, the faculty pass on the attitudes, ideas, and strategies that underpin successful companies; as well as some predictions about the future of management.

34 episodes

ManagementCast by IMD

updated about a year ago

Series home•Feed

34 episodes

#MBA #Entrepreneur #Business #IMD #IT Management #EMBA

All episodes

ManagementCast by IMD

1
Can biodiversity credits alter the landscape for nature conservation? 25:49

5 weeks ago25:49

25:49

IMD Senior Researcher Adrian Dellecker is joined in the latest I by IMD podcast by Mariana Sarmiento , Founder and CEO of Terrasos, a company developing innovative solutions for environmental conservation and restoration. In this episode, you will learn about the business opportunities in the new market for voluntary biodiversity credits and more. Find out more about IMD at imd.org…

ManagementCast by IMD

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Can eDNA revolutionize biodiversity monitoring? 31:43

5 weeks ago31:43

31:43

IMD Senior Researcher Adrian Dellecker is joined in the latest I by IMD podcast by Kristy Deiner , a well-respected academic and entrepreneurial figure in Environmental DNA (eDNA) science. She was a professor on the subject at ETH Zurich, and in 2021 she co-founded SimplexDNA, where she is now CEO. In this episode, you will learn some fundamentals of biodiversity, what eDNA is and what promises and advances it holds in store. Find out more about IMD at imd.org…

ManagementCast by IMD

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Turning failure into success, with Zhike Lei 18:13

1 year ago18:13

18:13

Zhike Lei is Professor of Leadership and Organizational Behavior at IMD. She is an award-winning organizational scholar and an expert on psychological safety, team dynamics, organizational learning, error management, and patient safety. Lei studies how organizations, teams, and employees adapt and learn in complex, time-pressured, consequence-laden environments. As a global management educator, she has taught executives and PhD, DBA, EMBA, and MBA candidates, as well as undergraduates, and has won numerous teaching awards and recognitions. Find out more about IMD at imd.org…

ManagementCast by IMD

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Adapting, Innovating and Learning from Failure, with Zhike Lei 21:44

1 year ago21:44

21:44

When disaster strikes, or when goals are simply missed, blame often lands on the bosses. From CEOs to team leaders the buck has to stop somewhere, and when it does, action needs to be taken. But how should leaders approach failure? Zhike Lei says leaders in both civil society and corporations tend to try and tackle problems alone. But this is not the best approach. Effective failure management comes from tapping into the collective intelligence of a wider team. When businesses fail, says Lei, senior staff members of an organization need to play a visible role in driving engagement with others. In this episode of ManagementCast, Professor Lei talks about adapting, innovating, and learning from failure, and the central role of leadership. ***** Zhike Lei is Professor of Leadership and Organizational Behavior. She is an award-winning organizational scholar and an expert on psychological safety, team dynamics, organizational learning, error management, and patient safety. Lei studies how organizations, teams, and employees adapt and learn in complex, time-pressured, consequence-laden environments. As a global management educator, she has taught executives and PhD, DBA, EMBA, and MBA candidates, as well as undergraduates, and has won numerous teaching awards and recognitions. Find out more about IMD at imd.org…

ManagementCast by IMD

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How to manage emotions when facing defeat, with Zhike Lei 23:10

1 year ago23:10

23:10

Experimentation can bring many benefits in the workplace. New products, cost-saving efficiencies, and profits are often the result of new and progressive ways of thinking. But having the confidence to try new methods comes with risks. Often we must fail on our way to success, and that failure can give rise to fear. Many fear admitting mistakes, says Zhike Lei, due to shame, or the possibility of losing their position. That in turn leads teams to avoid innovation, growth, and eventually success. So how can we lead and achieve in the face of failure? Lei suggests managers the world over need to compensate for their negative biases and those of their team members by fostering an open and trusting environment. In her second appearance on ManagementCast, she discusses how to create a failure-positive workplace and the central role of fear in our psyche. ***** Zhike Lei is Professor of Leadership and Organizational Behavior. She is an award-winning organizational scholar and an expert on psychological safety, team dynamics, organizational learning, error management, and patient safety. Lei studies how organizations, teams, and employees adapt and learn in complex, time-pressured, consequence-laden environments. As a global management educator, she has taught executives and PhD, DBA, EMBA, and MBA candidates, as well as undergraduates, and has won numerous teaching awards and recognitions. Find out more about IMD at imd.org…

ManagementCast by IMD

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Understanding failure, with Zhike Lei 17:49

1 year ago17:49

17:49

World-beating organizations are always striving for success, but sometimes even the most dedicated teams fall short. Companies miss their sales goals, lose out on funding rounds, and have PR disasters. Failure, in short, is a natural part of life, and how firms cope with it is of vital importance. Zhike Lei says this may seem obvious, but in practice, many are unable to meet failure in productive ways. They don't see it as the opportunity it is: the chance to give and receive feedback and to innovate and change for the better. Over four episodes, Lei will take ManagementCast listeners through that journey, and explain how to turn failure into success. ***** Zhike Lei is Professor of Leadership and Organizational Behavior. She is an award-winning organizational scholar and an expert on psychological safety, team dynamics, organizational learning, error management, and patient safety. Lei studies how organizations, teams, and employees adapt and learn in complex, time-pressured, consequence-laden environments. As a global management educator, she has taught executives and PhD, DBA, EMBA, and MBA candidates, as well as undergraduates, and has won numerous teaching awards and recognitions. Find out more about IMD at imd.org…

ManagementCast by IMD

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Introducing... Capital Conversations: Insights into the world of venture capital 2:40

1 year ago2:40

2:40

Capital Conversations: Insights into the world of venture capital is the latest series podcast from IMD and its Venture Asset Management Initiative. Exploring the dynamic realm of venture capital, where innovation meets investment and ideas transform into thriving enterprises. Spotify | Apple | Google Podcasts To subscribe click on the links above, or search Capital Conversations: Insights into the world of venture capital in your podcast player. Our next installment of ManagementCast will feature IMD professor Zhike Lei.…

ManagementCast by IMD

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What will workplace wellbeing look like in the future? With Alysson Meister 19:39

2 years ago19:39

19:39

During the last three episodes of ManagementCast, Alyson Meister has outlined some of the most pertinent topics in mental well-being today, including how to develop a positive stress mindset, what to do when designing a workplace, and why solving the recovery paradox is so important. This week, Meister is looking forward. Her research in the coming months will provide fresh new insights into the emerging trends in management, from the potential for psychedelics in the workplace to the effect of "overwhelm" on individuals and the mental construct of “should”. Through several research avenues, she is exploring how people put pressure on themselves throughout their careers, and what they can do to alleviate that. In her fourth appearance on ManagementCast, Meister gives a preliminary look at her findings, and muses on what comes next in the world of workplace well-being. ********** Alyson Meister is IMD’s Professor of Leadership and Organizational Behavior. She helps organizations to develop inclusive and resilient leaders, teams, and workplaces. Her research specialties include topics surrounding identity and diversity as well as workplace stress, mental health, and well-being. She was named on the Thinkers50 Radar list in 2021 and subsequently nominated for a Thinkers50 Distinguished Achievement Award. Find out more about IMD at imd.org…

ManagementCast by IMD

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How to build a better workplace, with Alyson Meister 19:01

2 years ago19:01

19:01

Full-time employees will spend an estimated 90,000 hours working, or around one-third of their adult life. It is no surprise, then, that workplace stress shapes our mental well-being, but just how much of a toll is it taking? The answer, it seems, is a lot. The latest Gallup polls show that nearly half of employees feel high levels of stress at work. In fact, workplace stress is at an all-time high. The personal cost of all this is huge, says Alyson Meister, but it's also just bad business. Meister warns that keeping employees on the edge of burnout stifles innovation and reduces efficiency. Creative thinking is impossible when you're just in survival mode. In her third appearance on ManagementCast, Meister discusses how to promote a culture of well-being and why companies need to promote change and engagement with staff to get the most out of their workforce. ********* Alyson Meister is IMD’s Professor of Leadership and Organizational Behavior. She helps organizations to develop inclusive and resilient leaders, teams, and workplaces. Her research specialties include topics surrounding identity and diversity as well as workplace stress, mental health, and well-being. She was named on the Thinkers50 Radar list in 2021 and subsequently nominated for a Thinkers50 Distinguished Achievement Award. Find out more about IMD at imd.org…

ManagementCast by IMD

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The recovery paradox and why more work doesn't mean better results, with Alyson Meister 18:18

2 years ago18:18

18:18

You would never want your pilot, your surgeon, or your favorite athlete to go to work depleted and exhausted, so why do we expect this in the office? Somehow the business world has been won over by the assumption that you can just keep pushing; that you can drink a Red Bull and push harder or pull an all-nighter and stay at the office 24/7. For decades that has been the stamp of commitment and engagement while avoiding recovery was something to be celebrated. But this way of operating, says Alyson Meister, is deeply inefficient. She says we need to challenge wide-held assumptions about how much we can, and should, be doing in the workplace and that the lack of adequate recovery is quite literally killing people. Meister argues that recovery is more of a skill than a passive process and, in her second appearance on ManagementCast, she explains how executives of all levels can learn how to unwind more effectively. ****** Alyson Meister is IMD’s Professor of Leadership and Organizational Behavior. She helps organizations to develop inclusive and resilient leaders, teams, and workplaces. Her research specialties include topics surrounding identity and diversity as well as workplace stress, mental health, and well-being. She was named on the Thinkers50 Radar list in 2021 and subsequently nominated for a Thinkers50 Distinguished Achievement Award. Find out more about IMD at imd.org…

ManagementCast by IMD

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How to build a positive "stress mindset", with Alyson Meister 22:11

2 years ago22:11

22:11

Stress is something most of us dread. Even the word itself can conjure up negative emotions, and evoke memories of long sleepless nights. But what if stress itself was something different? What if we could turn stress into a positive force? What if we could change our stress mindset? That, says Professor Alyson Meister, is the key to unlocking a happier, healthier, and perhaps even longer, life. Meister says that a 'stress mindset' is a core belief we have about the way we handle pressure; and that our mental attitude dictates how our body responds. A positive stress mindset, she says, can influence everything from the levels of cortisol in our body, to how many sick days we take in a year. Mental health and the effects of mental health have been important to Meister from a very young age, and she says workplace wellbeing has reached a critical turning point. In her first episode of ManagementCast, she discusses how to develop a positive attitude to stress, the ways we can use threats to our advantage, and how to turn pressure into constructive energy. ****** Alyson Meister is Professor of Leadership and Organizational Behavior. She helps organizations to develop inclusive and resilient leaders, teams, and workplaces. Her research specialty includes topics surrounding identity and diversity as well as workplace stress, mental health, and wellbeing. She was named on the Thinkers50 Radar list in 2021 and subsequently nominated for a Thinkers50 Distinguished Achievement Award.…

ManagementCast by IMD

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How true leaders can build inclusive workplaces, with Misiek Piskorski 17:54

2 years ago17:54

17:54

As long as the locus of power in an organization lies outside of the LGBTQ+ community, allyship will play a central part in creating inclusive workplaces. But in 2023, says IMD professor Misiek Piskorski, it's no longer enough to be a positive role model. True leadership, is about creating allies around you. He argues that the privileged few need to advocate on behalf of others for equal recognition and the ability to advance in the organization regardless of who they are. This process can be fraught with problems, so for those in power, allyship today will require energy, thought, and commitment. In episode three of IMD's Pride Month specials, Piskorski discusses ways to encourage allyship without constraints, how to overcome fear, and what it takes for leaders to reach their full potential. ****** Mikołaj Jan Piskorski, also known as Misiek Piskorski, is IMD’s Professor of Digital Strategy, Analytics and Innovation and Dean of Asia and Oceania. He is an expert on digital strategy, platform strategy, and the process of digital business transformation. Working with businesses across the globe, Piskorski aims to demystify digital transformation by taking this complex and complicated topic and distilling it down to its core principles, and to the five or six key decisions that companies need to take. The multilayered framework that he developed to help companies devise a digital transformation strategy consists of a series of easy-to-understand steps. This exercise is made more accessible by the use of cases to show how other companies have tackled the process. Companies come out at the end with a detailed strategy they can implement in full or in part.…

ManagementCast by IMD

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Why does allyship matter? with Professor Robert Hooijberg 22:52

2 years ago22:52

22:52

In 1992, Professor Robert Hooijberg caught a glimpse of what it means to be anything other than a white heterosexual male in the workplace. Since then, he has taught diversity, equity, and inclusion (DE&I) programs across the globe. Hooijberg, too, has a special insight into the importance of allyship. He does not identify as a member of the LGBTQ+ community, but his son does. As a transgender man, he has encountered incredible biases and even violence in the workplace. Professor Hooijberg says it’s our collective responsibility to combat such hatred. He passionately believes that the workplace needs to be a safe space regardless of your sexual orientation or gender identity. He is interested in creating an environment where everybody can flourish and thinks commercial enterprises need to be invested in that goal. In this in-depth interview, Professor Hooijberg talks about the importance of allyship, how to support family, friends, and colleagues in the face of adversity, and the pride he feels for his son. ******** Robert Hooijberg is a Professor of Organizational Behavior at IMD. His areas of interest include leadership, negotiations, team building, digital transformation, and organizational culture, with a specific focus on the alignment of culture and strategy. He helps organizations create powerful performance-oriented cultures aligned with strategy and has developed an innovative approach to the study of cases on the topic.…

ManagementCast by IMD

1
Alexander Fleischmann on the evolution of LGBTQ+ research 18:58

2 years ago18:58

18:58

ManagementCast is back for its second season, and to kick off the series IMD is proud to present the first of several special episodes to celebrate Pride Month. The first is with Alexander Fleischmann, a research affiliate at IMD who has been writing about LGBTQ+ issues for more than 15 years. In that time, he has witnessed radical changes in how LGBTQ+ individuals are treated in the workplace and in the research he has engaged with throughout his career. In this in-depth interview, Fleischmann says business culture can be measured in how it deals with marginalized positions and that the biggest task of the upcoming years is how to cater to underrepresented groups. "It's not about making minority politics," he argues. “It’s about asking how we can evolve our overall culture. How can we make it inclusive for everyone by looking at how formerly marginalized groups are treated?" Fleischmann believes it's crucial to make clear that this culture of inclusivity benefits everyone. In his first appearance on the show, he discusses what drew him to LGBTQ+ and inclusivity research, what's changed in the last two decades, and what still needs to change in the workplaces of tomorrow. ***** Alexander Fleischmann received his PhD at the Institute for Gender and Diversity and Organization from the Vienna University of Economics and Business. He is now a research affiliate at IMD.…

ManagementCast by IMD

1
The future of mega dive, with professor Cyril Bouquet 16:49

2 years ago16:49

16:49

Whether in the boardroom or the classroom, business strategies will continue to emerge and evolve. As long as there are commercial opportunities to chase, there will be an incentive to improve. Some ideas, though, aren't limited to commercial applications; and IMD Professor Cyril Bouquet says his mega dive approach is one of them. In the words of the award-winning researcher, improvements in technology will only lead to greater returns on training: "Creating the future requires diversity of thought, and the capacity to combine views to create something new and interesting to tackle complex problems in their lives," says Bouquet, "you can not only use technology, and use AI to recognize problems, but also to find solutions." Over three interviews, IMD Professor Cyril Bouquet has explained how his mega-dive approach can generate conversations between disparate teams. In Episode 20 of ManagementCast, he discusses how the mega-dive approach itself will change, and the importance of investing in the future. Cyril Bouquet is a researcher, consultant, and teacher at the IMD campus in Lausanne. He supports organizations on significant transition journeys as they seek to create change and deliver progress for society, and most recently, he has deployed his mega dive method in his work with 700 top executives at the shipping firm Maersk, helping the company to adapt quickly to changing environments and shifting customer demands. **** Read our new magazine, I by IMD, here . Discover IMD's leadership programmes here . Guest: Professor Cyril Bouquet Host: JohnJo Devlin Produced by: JohnJo Devlin Editing: Max Bower…

ManagementCast by IMD

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The future of Customer-Centricity, with Professor Sean Meehan 16:32

3 years ago16:32

16:32

Many companies disrupting legacy industries today have put customers at the center of their business models. Firms like Uber, Deliveroo and Airbnb are all built on customer-centric insights. But what does the future of customer-centricity look like? In this episode, Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy at IMD, explores the degree to which customer data will become ever more important, and how a greater focus on analysis may be the key to success. How will companies win out in the years to come? As the author of two books on how to win and keep customers, in episode 4 of ManagementCast, Meehan helps listeners understand just what to expect when dealing with the consumers of tomorrow. The bottom line: businesses that prioritize client interests perform better than their peers. Join us to hear how. Read our new magazine, I by IMD, here . Discover IMD's leadership programmes here . Guest: Professor Sean Meehan Host: JohnJo Devlin Produced by: JohnJo Devlin Editing: Max Bower…

ManagementCast by IMD

1
Maintaining market-position, with Professor Sean Meehan 18:08

3 years ago18:08

18:08

It can take years to build a truly customer-centric approach in the boardroom; so how do brands maintain that focus over decades? Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy, says the temptation to go back to “business-as-usual” is strong. Top brands, however, know that chasing ever better consumer experiences is key to long-term success. As the author of two books on how to win and keep customers, Meehan’s work explores how businesses that prioritize client interests perform better than their peers. In episode 3 of ManagementCast, he gives an insight into the pitfalls of pursuing customer-centricity, and how to avoid them. Read our new magazine, I by IMD, here . Discover IMD's leadership programmes here . Guest: Professor Sean Meehan Host: JohnJo Devlin Produced by: JohnJo Devlin Editing: Max Bower…

ManagementCast by IMD

1
How to become customer-centric, with Professor Sean Meehan 14:01

3 years ago14:01

14:01

Many businesses believe they serve their customers; but very few do so as effectively as Amazon, Tide, or Virgin. What differentiates these market leaders from their commercial rivals? Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy, says that being customer-centric is a key part of their approach. As the author of two books on how to win and keep customers, Meehan’s work explores how businesses that prioritize client interests perform better than their peers. In episode 2 of ManagementCast, he gives an insight into how to become truly customer-focused, and what that can mean for your business. Read our new magazine, I by IMD, here . Discover IMD's leadership programmes here . Host: JohnJo Devlin Guest: Professor Sean Meehan Produced by: JohnJo Devlin Editing: Max Bower…

ManagementCast by IMD

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The origins of customer-centricity, with Professor Sean Meehan 18:28

3 years ago18:28