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Sustainable Marketing: Powering Change
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Join us on Marketers Unleashed as host Kathryn Strachan speaks with Gihan Hyde, founder, and CEO of Communique, about integrating sustainability and ESG into marketing strategies. They discuss the importance of diversity in the sustainability conversation, changes in the ESG landscape, and overcoming barriers like resource constraints and finding skilled talent. Gihan shares insights on tackling supply chain engagement, the role of internal communications, and utilizing social media effectively. Hear how marketing can support sustainability initiatives and why genuine passion is crucial in this field.
Social Media Links:
Kathryn Strachan - linkedin.com/in/kathryn-strachan
Gihan Hyde - linkedin.com/in/gihanam
Website: communique.global
Chapters
1. Introduction (00:00:00)
2. Sustainability and ESG (00:01:19)
3. The Importance of Diversity in Sustainability (00:04:54)
4. The Evolution of Sustainability and ESG (00:05:52)
5. Challenges and Solutions in Sustainability (00:07:14)
6. The Role of Marketing in Sustainability (00:11:13)
7. Engaging Internal Communication Teams (00:17:45)
8. The Power of Social Media in Sustainability (00:21:12)
9. Final Advice and Wrap-Up (00:26:26)
16 episodes
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