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The Investor’s Lens: How Marketing Fuels Valuation, Growth & Exit Strategy
Manage episode 474418927 series 3636036
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In this episode of Marketers Unleashed, host Kathryn Strachan is joined by Streisan Bevan to explore the critical role marketing plays in private equity investments. Streisan shares her journey from advertising and strategy at Facebook to becoming an independent operating partner in private equity. The discussion covers the typical profile of businesses backed by private equity, the importance of professionalizing marketing to enhance brand awareness, and the metrics investors scrutinize. Streisan emphasizes the pivotal role of leadership profiles in attracting investments, the strategic balance in budget allocation, and the nuances of internationalization. Whether you are preparing for your next funding round or aiming for rapid growth, this episode offers invaluable insights and actionable strategies.
Social Media Links:
Kathryn Strachan - linkedin.com/in/kathryn-strachan
Streisan Bevan - linkedin.com/in/streisanbevan
Chapters
1. Introduction (00:00:00)
2. Guest Introduction: Streisan Bevan on Marketing in Investments (00:01:15)
3. Understanding Private Equity and Marketing (00:01:42)
4. Marketing Strategies for Scale-Ups (00:04:04)
5. The Importance of Brand Awareness (00:05:53)
6. Building a Strong Profile for Investment (00:10:43)
7. Navigating Marketing Cuts and Growth Challenges (00:18:09)
8. Preparing for International Expansion (00:21:03)
9. Final Advice and Wrap-Up (00:27:21)
16 episodes
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