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001 — How to Set Your Marketing Budget Using Revenue and Market Size as a Yardstick
Manage episode 478432967 series 3660809
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In this episode, we talk about how to approach your marketing budget if you’re building a B2B SaaS company. We cover why $10K MRR is an important point to start investing in marketing, how different types of markets (niche, vertical, horizontal, and others) change what you might spend, and why a percentage of investable cash often makes more sense than a fixed number.
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