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002 — How to Build Credibility and Gain Traction with a Pilot Fish Partner Strategy
Manage episode 478751785 series 3660809
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In this episode, we talk about what it means to take a “pilot fish” approach to platform partnerships — working alongside a bigger player to reach markets they can’t or won’t serve directly. We cover where to start, what to prepare, and how to think about the value you bring to the table. If you’re a SaaS company looking to grow inside someone else’s ecosystem, this episode lays out a clear and realistic way to do that.
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