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Igniting Customer - First Culture: A 7 - Step Roadmap for CPG
Manage episode 454315094 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This episode presents a seven-step roadmap for executive teams to implement a customer-first strategy successfully. The core message emphasises clear communication of the new vision, leading by example, aligning company processes, embedding customer feedback into decision-making, providing employee training and resources, rewarding customer-centric behaviour, and continuously monitoring and improving the strategy's effectiveness. Denyse shares examples of a customer-first approach to effectively illustrate how to guide an organisation through significant strategic changes. In conclusion, she suggests that CPG executives cultivate a company culture prioritising customer satisfaction.
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100 episodes
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Manage episode 454315094 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This episode presents a seven-step roadmap for executive teams to implement a customer-first strategy successfully. The core message emphasises clear communication of the new vision, leading by example, aligning company processes, embedding customer feedback into decision-making, providing employee training and resources, rewarding customer-centric behaviour, and continuously monitoring and improving the strategy's effectiveness. Denyse shares examples of a customer-first approach to effectively illustrate how to guide an organisation through significant strategic changes. In conclusion, she suggests that CPG executives cultivate a company culture prioritising customer satisfaction.
…
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