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14. The resolute creativity one salon owner used to explode revenue despite a pandemic

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Manage episode 297852094 series 2942884
Content provided by Jottful. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jottful or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Nikita Montgomery's "urban beauty oasis" opened a few short months before the Covid-19 pandemic forced business closures. But Niki was not deterred. She leaned on her experience in public relations and social media management to deploy an Instagram marketing strategy that now drives 90% of the salon's revenues.
In this episode, you'll learn how Niki built her online audience and drives appointment bookings.
Marketing tactics discussed in this episode include:

  • Social media (Instagram & TikTok)
  • Referral program
  • Content marketing
  • Paid social advertising
  • Fake it 'til you make it
  continue reading

46 episodes

Artwork
iconShare
 
Manage episode 297852094 series 2942884
Content provided by Jottful. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jottful or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Nikita Montgomery's "urban beauty oasis" opened a few short months before the Covid-19 pandemic forced business closures. But Niki was not deterred. She leaned on her experience in public relations and social media management to deploy an Instagram marketing strategy that now drives 90% of the salon's revenues.
In this episode, you'll learn how Niki built her online audience and drives appointment bookings.
Marketing tactics discussed in this episode include:

  • Social media (Instagram & TikTok)
  • Referral program
  • Content marketing
  • Paid social advertising
  • Fake it 'til you make it
  continue reading

46 episodes

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