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15. How one business recovered its pandemic losses & doubled its sales by radically altering its marketing

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Manage episode 298268549 series 2942884
Content provided by Jottful. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jottful or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

When the pandemic hit, the design agency CM2 Media lost an alarming 80% of its retainer revenue overnight. The owner, Mark Chyz, knew the business had become complacent and needed a transformative approach to business development.
In this episode, Mark shares the tactics he employed to not only recover all that lost revenue, but to grow the agency to double its previous size.
Marketing tactics discussed in this episode include:

  • Content marketing
  • Social media
  • Video marketing
  • Bartering
  continue reading

46 episodes

Artwork
iconShare
 
Manage episode 298268549 series 2942884
Content provided by Jottful. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jottful or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

When the pandemic hit, the design agency CM2 Media lost an alarming 80% of its retainer revenue overnight. The owner, Mark Chyz, knew the business had become complacent and needed a transformative approach to business development.
In this episode, Mark shares the tactics he employed to not only recover all that lost revenue, but to grow the agency to double its previous size.
Marketing tactics discussed in this episode include:

  • Content marketing
  • Social media
  • Video marketing
  • Bartering
  continue reading

46 episodes

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