))
The Open Web Is Flat—And Ad Tech Still Doesn’t Get It | The ADOTAT Show w/ Chris Kane
Manage episode 488333753 series 3539495
Content provided by Pesach Lattin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pesach Lattin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to The ADOTAT Show, where your media plan gets roasted, your DSP gets unmasked, and the bidstream is finally called out for the digital junkyard it is. In this no-fluff, high-signal episode, host Pesach Lattin sits down with Chris Kane of Jounce Media—the guy who stares into the swirling mess of ad tech and actually sees patterns. Terrifying, right?
📉 What’s on the table? Everything. MFA’s rapid collapse (it wasn’t a scandal, it was just bad math), QPS transparency (or lack thereof), and how publishers are caught in an economic Hunger Games where everyone’s optimizing themselves off a cliff. It’s not personal, it’s just arbitrage.
📊 Chris breaks down:
Why the open web is flatter than a La Croix left out in July.
How DSPs are serving hot dogs instead of high-quality impressions.
Why “signal trustworthiness” is the new FICO score of ad tech—and your DSP probably flunks.
The brutal reality: Publishers aren’t villains—they’re just desperate and rational.
Why every MFA grifter is already working on the CTV version of their scam—and you’re probably buying it.
🧠 You'll also get a rare look into the personal philosophy that fuels Chris: being wrong (a lot), learning like a kid, and listening like a skeptic. Yes, there are dolphins. No, they don't buy your CTRs either.
Oh, and yes—this ends with a dance-off. Sort of. You’ll just have to see it.
💡 If you're still optimizing for CTR like it’s 2012 and trusting your DSP like it's your rabbi, this episode is your rude awakening.
👉 Subscribe. Watch. Share. And for the love of your ROAS—think before you click.
🧠 Stay Bold. Stay Curious. Know More Than You Did Yesterday.
https://new.adotat.com/subscribe
#AdTech #Programmatic #OpenWeb #DSP #CTV #MFA #ChrisKane #Jounce #ADOTATShow #PesachLattin #AdvertisingIndustry #MediaBuying #DigitalAdvertising #AdFraud #AttentionEconomy
111 episodes
Share
