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"Features don't sell. Feelings do!"
Manage episode 492496526 series 3664506
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In a world of .ai domains, purple logos, and buzzword-bloated messaging, how do you build a tech brand people actually give a damn about?
Christian Kunkel (CMO of Fingercheck) joins Marketing Mischief & Mayhem's Russell Quinan (CSO of TheorySF) to unpack how real brand differentiation happens—through fast testing, emotional resonance, scrappy pivots, and the occasional eyebrow-raising creative risk.
Inside:
How emotional triggers drive better B2B marketing
What happens when a tagline tanks (and how to recover)
Why “authentic” is harder than it sounds
When to go full-throttle on a website relaunch—and how to sell it internally
Why bounce rates are your brand’s secret feedback loop
CMOs, strategists, and tech marketers: prepare to nod, laugh, and probably rethink your homepage.
5 episodes
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