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CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382

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Manage episode 483670587 series 2364880
Content provided by Cypress North. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cypress North or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382

This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns grow over the accuracy of AI Overviews, which are increasingly mixing factual information with low-quality or spammy content.

Visit us at - https://marketingoclock.com/

👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock

--------------------------------------------------------------------------------------------------------------------------------------------

Intro - 00:00

📰 Main NewsCTR plummets with AI Overviews - 1:51

🛠️ Cool Tool - 8:04

🔥 Take of the Week - 8:36

⚡ Lightning Round ⚡

Paid - 10:55

Organic - 26:59

Social - 39:04

⚙️ Working hard, or Hardly Working - 40:35

🔎 ICYMI - 43:03

🧠 Must Read Marketing Article of the Week - 44:39

  continue reading

421 episodes

Artwork
iconShare
 
Manage episode 483670587 series 2364880
Content provided by Cypress North. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cypress North or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382

This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns grow over the accuracy of AI Overviews, which are increasingly mixing factual information with low-quality or spammy content.

Visit us at - https://marketingoclock.com/

👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock

--------------------------------------------------------------------------------------------------------------------------------------------

Intro - 00:00

📰 Main NewsCTR plummets with AI Overviews - 1:51

🛠️ Cool Tool - 8:04

🔥 Take of the Week - 8:36

⚡ Lightning Round ⚡

Paid - 10:55

Organic - 26:59

Social - 39:04

⚙️ Working hard, or Hardly Working - 40:35

🔎 ICYMI - 43:03

🧠 Must Read Marketing Article of the Week - 44:39

  continue reading

421 episodes

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