Do I Really Need a Website in 2020? - 074

Marketing SOS

33:58

On June 25th 2025, in collaboration with Open Folk, we presented our first ever live interview event in Los Angeles. As Open Folk put it: "In These Lines is a live event where three artists each bring one song — not just to perform, but to explore. They sit down with Sofia Loporcaro, host of Before The Chorus, to talk about where the song came from, what it meant to write it, and what it still holds. Then they play it. Just the song, and the truth behind it." Find Open Folk on Instagram: @openfolkla Find Gaby on Spotify: https://open.spotify.com/artist/0K9pSmFx0kWESA9jqx8aCW?si=Wz4RUP88Qlm_RKs7QTLvWQ On Apple Music: https://music.apple.com/us/artist/gaby-moreno/472697737 Instagram: https://www.instagram.com/gaby_moreno/ Find Lily on Spotify: https://open.spotify.com/artist/0p0ksmwMDQlAM24TWKu4Ua?si=Bmdg-uIUTHu-zRUc_dqL3g On Apple Music: https://music.apple.com/us/artist/lily-kershaw/526884610 Instagram: https://www.instagram.com/lilykershaw/ Find James on Spotify: https://open.spotify.com/artist/3u50TPoLvMBXNT1KrLa3iT?si=OoLoq7ZTRZyUiytQcz0FsQ On Apple Music: https://music.apple.com/us/artist/james-spaite/905076868 Instagram: https://www.instagram.com/jamesspaite/ Subscribe: ⁠⁠⁠⁠⁠⁠⁠https://beforethechorus.bio.to/listen⁠⁠⁠⁠⁠⁠⁠ Sign up for our newsletter: ⁠⁠⁠⁠⁠⁠⁠https://www.beforethechorus.com/⁠⁠⁠⁠⁠⁠⁠ Follow on Instagram: ⁠⁠⁠⁠⁠⁠⁠@beforethechoruspodcast⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠@soundslikesofia⁠⁠⁠⁠⁠⁠⁠ About the podcast: Welcome to Before the Chorus , where we go beyond the sounds of our favourite songs to hear the stories of the artists who wrote them. Before a song is released, a record is produced, or a chorus is written, the musicians that write them think. A lot. They live. A lot. And they feel. A LOT. Hosted by award-winning interviewer Sofia Loporcaro, Before the Chorus explores the genuine human experiences behind the music. Sofia’s deep knowledge of music and personal journey with mental health help her connect with artists on a meaningful level. This is a space where fans connect with artists, and listeners from all walks of life feel seen through the stories that shape the music we love. About the host: Sofia Loporcaro is an award-winning interviewer and radio host who’s spent over 8 years helping musicians share their stories. She’s hosted shows for Amazing Radio, and Transmission Roundhouse. Now on Before the Chorus, she’s had the chance to host guests like Glass Animals, Feist, Madison Cunningham, Mick Jenkins, & Ru Paul's Drag Race winner Shea Couleé. Learn more about your ad choices. Visit megaphone.fm/adchoices…

5 years ago 9:41

MP3•Episode home

The pace of change over the last 20 years in business and marketing as been substantial. Many businesses have been left crippled in the dust unable to keep up with the times.

Occasionally we happen across some businesses that seem to still be surviving despite not using the modern best practices.

On today's show a listener asks if a website is really required for their business.

83 episodes

Do I Really Need a Website in 2020? - 074

Marketing SOS

published 5 years ago

MP3•Episode home

The pace of change over the last 20 years in business and marketing as been substantial. Many businesses have been left crippled in the dust unable to keep up with the times.

Occasionally we happen across some businesses that seem to still be surviving despite not using the modern best practices.

On today's show a listener asks if a website is really required for their business.

83 episodes

All episodes

1
Drawing Attention to a Niche Food Product - 098 9:18

5 years ago9:18

9:18

Starting a new business is always a challenge. Starting a business as a new immigrant to the United States whose food products are unfamiliar to the American palate is doubly challenging. Lets see what we can do to help this new business owner out.

1
Should a New Company Offer Many Services or Niche Down? - 097 6:41

5 years ago6:41

6:41

When it comes to starting a new company, what should you focus on? Our listener question today comes from someone building a new company that offers a slew of digital marketing services. Their question is based around whether they can also offer clients financial services as well. Can they? Should they? Let's get into it.…

1
Should I Hire an Agency or an Army of Freelancers? - 096 9:24

5 years ago9:24

9:24

In this episode, a newly minted Director of Marketing is doing an overhaul of his new companies visual identity and recreating their website and marketing collateral. Unfortunately, he doesn't have much in the way of a team and needs to outsource. But what should he do? Does he find an agency that can help him or does he look to hire the services of various freelancers?…

1
Butting Heads with the Head of Marketing - 095 7:00

5 years ago7:00

7:00

When it comes to marketing strategy, the Head of Marketing at an organization is usually the one who sets the strategic priorities. But what happens when you disagree with their approach? Or in this case their lack of one. Today's listener question features an engineer who believes her company needs a corporate identity and brand guidelines - something the Head of Marketing disagrees with. Who is right? And what can our engineer do to convince people that this is needed?…

1
Partner Disagreement: Are Facebook Marketers Just Scammers? - 094 6:40

5 years ago6:40

6:40

Disagreements in a partnership are always a challenge, how you come out of them can really define your business moving forward. In this episode, we have a question from a listener looking for help answering one such partner disagreement - are Facebook and Google marketers just scammers? Well dear listeners, lets dive in and find out!…

1
Marketing to Blue Collar Companies - 093 7:05

5 years ago7:05

7:05

When it comes to marketing to specific individuals and industries, it really pays to put yourself in their shoes to learn how to speak, and market to them most effectively.

1
Are all Marketing Teams This Dysfunctional? - 092 6:55

5 years ago6:55

6:55

Today we have a question from a listener who wants to know if all marketing teams are as dysfunctional as theirs. This listener works in the legal industry and their Chief Marketing Officer seems to care very little about what they are producing as long as a box gets checked.

1
What to do With Your Marketing interns - 091 8:13

5 years ago8:13

8:13

So you've been given the green light to get some new interns in your marketing department - now what? What do you give them to do and how do you trust them to take the ball and run with it? Should you delegate freely? Micromanage? What's the best course of action?

1
Marketing a Free Women's Health App with No Budget - 090 7:38

5 years ago7:38

7:38

On this episode our dear listener questions features a OBGYN who has poured her own savings into a free app for women to get accurate information, answer questions and track their pregnancies without trying to make a dime off of them. So how do you market and app, and more importantly can you do it for free? Let's kick it off in today's episode.…

1
Combatting Plagiarism in the Workplace - 088 8:20

5 years ago8:20

8:20

One of the downsides of there being so much free content available on the internet is that it's super easy and hard to track plagiarism. Stealing work, not from coworkers, but from others on the internet and passing it off as your own can make you look great but can also have devastating effects on your reputation and career. It can also negatively impact your company and its search engine rankings. So what do you do when you notice a coworker passing off other's work as their own?…

1
Creating Landing Pages Without Knowing Your Offering - 089 8:39

5 years ago8:39

8:39

Creating an effective landing page is critical to converting people into paying happy customers. What do you do if you don't have a clear offer and your company wants multiple products and service to be featured in a landing page? It's time to dive in and figure out the bigger problem with your company's strategic vision.…

1
How a Small Business Can Survive a Pandemic - 087 8:38

5 years ago8:38

8:38

Times are extremely challenging for small business owners who are facing a dramatic change in the way they do business and how their customers interact with them. It is an unprecedented challenge that no one could prepare for. With the future being so uncertain, this is a critical time to pivot or change the way you do business in order to survive the challenges ahead.…

1
Should You Try Black SEO Tactics like Building PBN Networks? - 086 7:26

5 years ago7:26

7:26

The world of SEO advice is filled with videos and forms full of potential strategies to one up your competition. When you dive into this world, you'll find 'white hat' strategies, often considered good or friendly to search engines and 'black hat' strategies that are often riskier and frowned upon by search engines.. When you are looking for an edge, is it worth taking the risk and trying one of the 'black hat' techniques in order to get ahead?…

1
What Does the Buzzterm 'Product Market Fit' Really Mean? - 084 8:51

5 years ago8:51

8:51

Despite working in the marketing field, the terms in each industry can be vastly different. This episode a marketer from the world of big established brands dips their toe into the start up world and is confused by the term Product Market Fit and believes the entrepreneurial process behind it may be inefficient.…

1
Monetizing a NIche Instagram Account - 083 10:30

5 years ago10:30

10:30

If you find yourself in the position of having developed a following or an audience on a platform, inevitably your thoughts will eventually turn to ways you can make some additional income for yourself. On this episode we explore how one niche dental Instagram page can do just that.

1
Staying Motivated When Stuck in a Rut - 082 3:49

5 years ago3:49

3:49

Sometimes in life we find ourselves in positions we don't want to be in. When your down on your luck, between jobs, or stuck in a job you dislike, it can be especially mentally taxing, you feel bad about yourself and it becomes easy to let things slide. This episode might just give you a little motivation to stay the course and keep working toward your dreams.…

1
How to Pivot Your Business During the COVID-19 Pandemic - 081 4:54

5 years ago4:54

4:54

It's strange times these days with the world grinding to a halt and economies everywhere on the verge of collapsing. Small business owners that dealt directly with the public are bearing most of the burden. To be quite honest, many businesses that existed last month, won't be around after this. So what can they do? They need to pivot their business rapidly, if they can, to weather this storm.…

1
What to do when your Marketing Budget runs out - 080 8:40

5 years ago8:40

8:40

It is never an enviable place to be, when you have a product you believe in but no cash to help you promote it. It does take money to make money but there are methods where you can burn your time or use alternative routes to make cash. Today's question deals with one such scenario in the Amazon book industry and we explore a couple ways to make the sale with $0.…

1
How to Deal with Multiple Conflicting Approvers On Your Work - 079 8:31

5 years ago8:31

8:31

Dealing with people is tough, especially when you have stakeholders with conflicting opinions. How do you best get everyone thinking the same way and more importantly thinking your way? Tune in to find out.

1
Should I sell my Facebook Page for $2,000? - 076 7:16

5 years ago7:16

7:16

When you've built an asset like a Facebook page but haven't monetized it, how do you know the value? On this episode a listener gets an offer to sell a Facebook page but is wondering whether that page they built can be milked for more.

1
Do I Really Need a Website in 2020? - 074 9:41

5 years ago9:41

9:41

The pace of change over the last 20 years in business and marketing as been substantial. Many businesses have been left crippled in the dust unable to keep up with the times. Occasionally we happen across some businesses that seem to still be surviving despite not using the modern best practices. On today's show a listener asks if a website is really required for their business.…

1
Help! I'm a marketer whose forgotten marketing! - 075 9:56

5 years ago9:56

9:56

If you don't use it you lose it right? On today's show we help a would-be-marketer prioritize what he should be focusing on after an extended break from the world of marketing. When joining a new company, how do you get up to speed and relearn marketing? Lets dive in and find out.

1
How to Market the Corona Beer During the Coronavirus Pandemic? -073 8:19

5 years ago8:19

8:19

While timely, trying to take advantage of a situation may be in poor taste. As a marketer and or a business owner, where do you draw the line on capitalizing on human suffering? If you were a marketer at the Corona Beer company, what would you do to take advantage of this unprecedented situation?

1
Is This Real Estate Company Trying to Scam Me? - 072 8:56

5 years ago8:56

8:56

Sometimes opportunities come along that are conflicting. On one hand they could be lucrative but on the other, something just seems a bit off. Is this company or person trying to pull a fast one on you or are they just terrible at communicating?

1
How do I Keep Marketing Projects on Track? - 071 11:30

5 years ago11:30

11:30

1
Is There a Magic Bullet to Marketing a Privacy and Security Product? - 070 8:13

5 years ago8:13

8:13

We all want to push the easy button and find that magic solution to make use millions of dollars. While I'm sure that button does exist for some people, for the majority of us it isn't so simple. On today's episode one listener is looking for the best channel to focus on in order to grow sales of their privacy and security product. Let's dive in!…

1
How do I apply for a job? - 069 11:57

5 years ago11:57

11:57

On the surface, applying for a job is easy - we've all probably done it. But what advice would you have for someone new to the workforce who has never applied for a job before?

1
Am I Being Ripped off By my PPC Consultant? 10:36

5 years ago10:36

10:36

If you don't have expertise in a subject, how do you incorporate it into your business? Hire a consultant or agency to help you of course. Without any knowledge of the subject matter, how would you know whether your new partner is treating you right?

1
Marketing a High Price Point Certification Business - 066 11:31

5 years ago11:31