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Daily Deals
496. Decoding Search Patterns with Dr. Pete Meyers
Manage episode 476038740 series 1753038
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
š Google has shifted from link-based metrics to complex brand signals and user intent. In Marketing Speak, Dr. Pete Meyers, Principal Innovation Architect at Moz, reveals why some sites seem immune to algorithm updates while others struggle. With his decade-long MozCast data, he explains how brand authority has become increasingly critical in 2025's SEO landscape.
His research shows that sites with aligned brand signals are cushioned from updates like helpful content, while those with mismatched metrics face penalties. Listen now to understand the deeper patterns shaping search success beyond basic optimization tactics. š§
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/496.
508 episodes
Share
Manage episode 476038740 series 1753038
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
š Google has shifted from link-based metrics to complex brand signals and user intent. In Marketing Speak, Dr. Pete Meyers, Principal Innovation Architect at Moz, reveals why some sites seem immune to algorithm updates while others struggle. With his decade-long MozCast data, he explains how brand authority has become increasingly critical in 2025's SEO landscape.
His research shows that sites with aligned brand signals are cushioned from updates like helpful content, while those with mismatched metrics face penalties. Listen now to understand the deeper patterns shaping search success beyond basic optimization tactics. š§
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/496.
508 episodes
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Daily Deals
Similar to Marketing Speak
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ā¦
continue reading
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