Ep 163 | Contracts, Chargebacks, And All Things Legal With Jaime Bell Marketing #Unfiltered podcast

36:40

In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - with or without you at the helm. What You'll Learn: How to create an AI brand book that maintains your voice (even when you're not writing) Why exploring AI tools beyond ChatGPT matters for your business How to use AI for deep content analysis and performance improvement Building accessible customer service systems using AI chatbots Key Tools & Resources Mentioned: Gemma Bonham Carter's Brand Guide: https://gemmabonhamcarter.com/brand Claude AI: http://claude.ai/ O.Joy by Frank Kern: https://ojoy.ai/ Zapier Pro Account (for chatbot creation): https://zapier.com/ Previous episode with Kristin Lawton: https://podcasts.apple.com/om/podcast/ep-162-how-to-train-ai-to-create-content-that-actually/id1644601845?i=1000683938825 Connect with Sophia: Instagram: @sophiaparra Website: gotocoach.club…

Marketing #Unfiltered

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Ep 174 | Marketing That Sounds Like YOU: Brand Voice Strategies with Kim Kiel 1:03:59

26 days ago1:03:59

1:03:59

Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience. That's why I was thrilled to welcome Kim Kiel , a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural. We cover: Why trusting your business ideas sooner could be the "ticket to ease" in your marketing How simple "monthly marketing moments" can consistently grow your email list without complex funnels Practical ways to build trust during today's "trust recession" through genuine connection Kim's 5-step process to unearth and leverage your authentic brand voice Why marketing stories don't need to be Pulitzer-worthy (and how to find stories in everyday moments) How creating a brand voice guide can save you countless hours and help delegate content creation If you're tired of marketing that feels stiff or inauthentic, this episode delivers actionable advice to find and use your natural voice to connect with your ideal clients. Resources mentioned on the episode: Kim's free Brand Voice workbook and audio mini-series: kimkiel.com/voiceworkbook Hemingway app for analyzing your writing style Verbatim Voice Tool for copy analysis Copywriting Tips and Sales Strategies for Small Businesses: kimkiel.com/podcast The Anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email What are segues and how to write them in storytelling emails: https://www.kimkiel.com/podcast-1/what-are-segues-and-how-to-write-them-in-storytelling-emails Connect with Kim: Instagram: @kimkiel LinkedIn: Kim Kiel…

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Ep 173 | Email List Building with a Private Podcast: Results, ROI & Honest Review 39:00

6 weeks ago39:00

39:00

In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth compared to summits or other strategies, this transparent breakdown is for you. What You'll Learn: ➡️ The exact strategy (with ALL the detail) I used to create a private podcast ➡️ How I created the entire podcast without conducting a single interview (and the platform I used) ➡️ Why I chose this format rather than just do another summit, or host a more traditional style private pod ➡️ The key mistakes I made and what I'll be doing differently the next time ➡️ My unexpected success with a low-ticket upsell ➡️ Honest numbers comparison: Summit vs. Private Podcast If you're looking to grow your email list without the exhaustion of a full summit, this episode gives you a behind-the-scenes look at what worked, what didn't, and whether a private podcast might be the right strategy for your business. Ready to see the private podcast for yourself? Check it out at ➡️ gotocoach.club/fortheloveofmarketing Connect With Me: Instagram: https://www.instagram.com/sophiaparra/ Website: https://www.gotocoach.club/…

Marketing #Unfiltered

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Ep 172 | Where to Find Clients in ANY Economy (Even During a "Trust Recession") with Chris Williams 54:23

7 weeks ago54:23

54:23

We often think client acquisition has to slow down when the economy gets tough. But what if there's a better approach that works regardless of economic conditions? That's why I was thrilled to welcome back Chris Williams to Marketing #Unfiltered. She shares her proven strategies for finding ideal clients even during what she calls a "trust recession"—and how to connect with them in ways that feel natural and empowering. We cover: ➡️ The reality of today's "trust recession" and how smart businesses are adapting ➡️ Why inviting prospects onto your "bench" instead of directly into your "house" changes the client relationship ➡️ Chris's unique approach to empowering prospects through their buying journey ➡️ The business lessons that have transformed her approach since her last appearance ➡️ Behind-the-scenes insights into her upcoming book project ➡️ The most valuable investments she's made in her business growth If you're feeling the squeeze in your client acquisition strategy, this episode delivers actionable strategies you can implement immediately. Resources mentioned on the episode: ➡️ Where to Find Clients in ANY Economy mini-course: https://chriswilliams.kartra.com/page/bundleWTFPC ➡️ For access to Chris's exclusive masterclass, email: info@shineabundancenow.com…

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Ep 171 | Behind the Scenes of My High-Converting Q+A Day (+ Exact Scripts) 26:25

8 weeks ago26:25

26:25

What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs? In this episode of Marketing Unfiltered , I’m breaking down my Q+A Day Strategy—the one that had a 100% conversion rate in 2023 and a 93% conversion rate in 2024. (Yep. Not a typo.) This isn’t a fluke—it’s repeatable, and you can run your first Q+A Day immediately after listening. Inside this episode, I’m sharing: ✨ Exactly how Q+A Day works ✨ The non-negotiable boundaries that protect your energy and boost conversions ✨ Templated email examples you can swipe to promote your own Q+A Day ✨ How to answer questions in a way that leads to sales (without being weird) ✨ Plus creative ways to repurpose and expand the impact of a single Q+A The best part? This is actually an episode inside of my brand new private podcast, For the Love of Marketing. So you’ll get a taste of what’s inside — where 13 guest experts are sharing real-time strategies in 15-minute power episodes. Hint-Hint: You are literally leaving money on the table by not listening! It's JUICY. Start listening here → gotocoach.club/fortheloveofmarketing…

Marketing #Unfiltered

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EP 170 | Prepping to take time off (without losing steam in your business) with Louiza Megan 1:07:18

10 weeks ago1:07:18

1:07:18

As someone who's planning a maternity leave, this episode was everything I needed. Perfect for you if: ➡️ You're pregnant, and want to take time off to enjoy your baby ➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind! We cover things like: ➡️ What are the biggest misconception most pregnant entrepreneurs have about maternity leave? ➡️ Which limiting beliefs should pregnant entrepreneurs be mindful of? ➡️ What do pregnant business owners need to know about taking time off? ➡️ What’s the first step? ➡️ We also touched on lots of logistics. Like automations, hires, how long maternity leave should be, and things like that — but she made such an incredible point that I absolutely loved. And it's changed my whole approach on this. ➡️ I also asked her if she has ever seen a pregnant entrepreneur actually make MORE money during their maternity leave? (Hint: She said "ABSOLUTELY".) It's juicy, y'all. Resources mentioned in this episode: If you're getting ready for maternity leave, you should get your hands on this Planning guide: https://www.spaciousmamas.com/PlanningGuide This guide will help you take the first step in planning your leave by clarifying both your personal and business needs. With this clarity, you’ll be ready to build a strategy that works for you and your business!…

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Ep 169 | How to Define your Distinctive Edge (so you stand out in ANY market) with Megan Yelaney 1:11:10

11 weeks ago1:11:10

1:11:10

Holy crap. This one is juicy. Here's what we're covering... 1️⃣ What the heck is your distinctive edge? 2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so you can move through this on your own If you've been struggling with: ✅ Your offer ✅ Your message Or ANY clarity at all around how to stand out in a saturated market, you absolutely need this work, and you're going to love Megan. We also talked about motherhood in business (she had TWINS one year ago and has continued to kill it in business), and also any takeaways on social media because she's got some of the best content on the inter-webs. Resources mentioned on the call: Don't forget to grab Megan's Business Story Blue Print: www.meganyelaney.com/business-story-blueprint This is a blueprint and template helping you to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you. It is very juicy. I highly recommend it.…

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Ep 168 | The most underused business strategy with April Pertuis (Hint: It’s story telling) 56:08

14 weeks ago56:08

56:08

If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you. Inside, we’ll cover: Adopting a "storytelling-first" approach to marketing - and examples of what that looks likeWhat makes storytelling so hard and complicatedA step by step framework for making storytelling doable (and even EASY) And more. Resources: Don’t forgot to download her STORY FORMULA: www.lightbeamers.com/formula That’s where you’ll get her story framework that will help you harness your own story and begin sharing it in a more powerful, helpful way.…

Marketing #Unfiltered

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Ep 167 | Finding your unique launch style with Tracie Patterson 1:09:05

15 weeks ago1:09:05

1:09:05

Let’s talk about finding your launch style! In this episode I asked her things like: What is some cookie cutter advice when it comes to launching that drives you crazy? Is there something specific that’s working in 2025? Where do most people get stuck with launching? What are some SIGNS that shows someone their launch style isn’t working — so they can start unlocking a new way of doing things? Is it possible to launch WITHOUT webinars and challenges and all the things — especially for people who freeze at the idea? Are there some sales or launch strategies that work better than others? What are micro actions for sales momentum and why are they so important? Resources: ➡️ Get on the waitlist for her upcoming program, Your Launch Style https://www.traciepatterson.com/interest_yls “When you’re tired of launches wearing you out, wondering why them and not you, or where are the results you used to get, join us in Your Launch Style™. This program helps you create a custom launch strategy that fits your energy, your offers, and the seasons of life you're in now. Let's stop conforming and start launching your way.” ➡️ Get her workshop series: Micro Actions for Sales Momentum: https://www.traciepatterson.com/micro-freebie…

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Ep 166 | How to make friends in the online space without being weird (with Ciara Rubin) 1:00:31

15 weeks ago1:00:31

1:00:31

We all want more meaningful connections, but how do we actually make them happen? Like, you see someone online and think, Damn, this girl should be my friend—but what’s the next move? 👀 That’s exactly what I’m diving into with Ciara Rubin—bestselling author, YouTuber, and soon-to-be author of a book all about friendship. In this episode, we cover: ✨ Where to actually find new connections (because it’s not as easy as it used to be) ✨ What even is a connection? And how do you know when it’s worth pursuing? ✨ Turning connections into real friendships—without coming off weird ✨ Her Red Light / Green Light / Yellow Light strategy for deciding when to go all in on a friendship And so much more! If you’ve ever struggled with making (or keeping) friends as an adult, this episode is packed with gems. Resources from Ciara: 📲 Follow her on Instagram: https://www.instagram.com/ciara.rubin 📺 Subscribe to her on YouTube: https://www.youtube.com/@CiaraRubin 💡 Explore all her work: ciararubin.com 📖 Grab her bestselling book: https://ciararubin.com/yak-book-sales-page/…

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Ep 165 | The Circuit Sales System with Nicki Krawcyk 1:13:36

17 weeks ago1:13:36

1:13:36

Tired of the same old sales strategies? There’s another way. We tend to think the only way to sell is through webinar launches, sales calls, 5-day challenges, or maybe an evergreen funnel if we’re feeling fancy. They all work—but they’re not the only way to sell, no matter what some online guru says. That’s why I loved this convo with Nicki Krawczyk . She created the Circuit Sales System —a genius hybrid of live launching and evergreen that takes the best parts of both. It’s also how she 40X’d her revenue in under two years . (Yeah. Forty .) We cover: The biggest mistakes people make when selling Why live launching actually works against smaller brands How the Circuit Sales System changes the game The behind-the-scenes of selling your IP (yep, Nicki actually sold the course she created on this!) If your sales process feels stuck or stale, this episode might be exactly what you need to shake things up. Resources mentioned on the episode: Get all full breakdown for the Circuit Sales System here: www.circuitselling.com…

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Ep 164 | The No-Call Sales Method for $10k months with Brenda Rigney 1:09:35

18 weeks ago1:09:35

1:09:35

Escaped your corporate zombie day job and ready to build a business that lets you ditch back-to-back Zoom calls? This episode is for you. Brenda is a pro at creating sales systems that give you the freedom you dreamed of when you left the 9-to-5 grind. We’re diving into her no-call sales method and so much more, including: What it means to be aligned AF in life and business. How to make potential clients feel seen and valued—without hopping on a discovery call. The biggest mistakes people make on the road to $10K months (and how to avoid them). Brenda’s step-by-step method for creating freedom-focused sales. Ready to take action? Join her $9/month membership for aligned entrepreneurs: https://www.skool.com/aligned-af-community-4419/about Learn the complete No-Call Sales Method here: https://www.brendarigney.com/getting-to-10k-months…

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Ep 163 | Contracts, chargebacks, and all things legal with Jaime Bell 1:15:38

19 weeks ago1:15:38

1:15:38

Today’s episode is pretty damn fascinating. Jaime Bell is a lawyer who knows her sh*t, let me tell ya. We talk about… ➡️ Non-negotiable contracts you need to be using that you’re … not. ➡️ Things that need to exist on your website that will cost you $500 if you don’t have ‘em ➡️ How to avoid chargebacks ➡️ What your options are if you find out someone’s stealing your content …and so much more.…

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Ep 162 | How to train AI to create content that actually sounds like you (with Kristin Lawton) 1:07:17

20 weeks ago1:07:17

1:07:17

If you feel like you struggle to create content that actually sounds like you with AI ... this is the episode for you. Here's what to do: Listen to the episode and hear Kristin coach me as I go through the exercise Then go to this link and do it yourself. https://cheers.districtbrandbar.com/brand-voice-mixer Add an INCREDIBLE asset to your business, that will save your hours every week.…

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Ep 161 | 4 Ways to Make More Sales in 2025 40:40

21 weeks ago40:40