Beyond Hardware: How Lenovo's Marketing Team Drives Tech Innovation with AI

Marketing Vanguard

AI innovation is transforming technology marketing by creating new product categories and revolutionizing how global brands approach customer engagement and internal operations.

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Emily Ketchen, Chief Marketing Officer and SVP, Intelligent Devices Group and International Markets at Lenovo, to explore her journey from international relations student to global technology marketing leader. Discover how Lenovo is pioneering the AI PC category, implementing comprehensive AI governance across marketing operations, and driving innovation through products like solar-powered laptops and rollable screens. Whether you're navigating AI integration in your organization or seeking insights on global marketing leadership, this conversation offers valuable perspectives on embracing change and creating technology categories that don't yet exist.

What You'll Learn:

• How to create governance frameworks for AI implementation across marketing organizations
• Why taking opportunities without being 100% ready is crucial for career advancement
• The framework for educating marketing teams on AI through comprehensive training programs
• How to balance in-house capabilities with agency partnerships in the AI era
• The importance of customer ownership in AI deployment and privacy considerations

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