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Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Fueling Brand Connection: Insights from Adrienne Ingoldt, CMO of Pilot
Manage episode 470591280 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Adrienne Ingoldt, CMO of Pilot, about transforming a 65-year-old travel center business into a customer-centric brand. Adrienne shares her philosophy on authentic brand building, discusses Pilot's evolution from B2B to consumer marketing, and explains why emotional connection matters more than ever in today's marketing landscape.
Here are the key talking points from the episode:
- Building a marketing organization from scratch at a 65-year-old company
- Transforming travel centers from commodity to destination
- The importance of authentic brand building in today's landscape
- Balancing B2B expertise with consumer marketing
- Creating meaningful experiences for all types of drivers
- The role of partnerships in brand building
- The future of travel center innovation
Hosted on Acast. See acast.com/privacy for more information.
314 episodes
Share
Manage episode 470591280 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Adrienne Ingoldt, CMO of Pilot, about transforming a 65-year-old travel center business into a customer-centric brand. Adrienne shares her philosophy on authentic brand building, discusses Pilot's evolution from B2B to consumer marketing, and explains why emotional connection matters more than ever in today's marketing landscape.
Here are the key talking points from the episode:
- Building a marketing organization from scratch at a 65-year-old company
- Transforming travel centers from commodity to destination
- The importance of authentic brand building in today's landscape
- Balancing B2B expertise with consumer marketing
- Creating meaningful experiences for all types of drivers
- The role of partnerships in brand building
- The future of travel center innovation
Hosted on Acast. See acast.com/privacy for more information.
314 episodes
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Similar to Marketing Vanguard
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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continue reading
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