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Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Marketing Strategy Alignment: Insights from Siddharth Taparia, CMO of JLL
Manage episode 471342558 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, Chief Marketing Officer at JLL. Join Jenny and Siddharth as they discuss his journey from technology to marketing leadership, the evolution of B2B marketing, and how commercial real estate marketing is adapting to economic shifts. Siddharth shares insights on aligning marketing strategy with business objectives, embracing AI, and why B2B marketing offers unique opportunities for measurable impact and innovation.
Here are the key talking points from the episode:
- Siddharth's journey from technology to marketing leadership
- The evolution of B2B marketing into a data-driven discipline
- How commercial real estate adapts to macroeconomic shifts
- The transformative impact of AI on marketing practices
- The importance of aligning marketing with business strategy
- The future of B2B marketing innovation
Hosted on Acast. See acast.com/privacy for more information.
316 episodes
Share
Manage episode 471342558 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, Chief Marketing Officer at JLL. Join Jenny and Siddharth as they discuss his journey from technology to marketing leadership, the evolution of B2B marketing, and how commercial real estate marketing is adapting to economic shifts. Siddharth shares insights on aligning marketing strategy with business objectives, embracing AI, and why B2B marketing offers unique opportunities for measurable impact and innovation.
Here are the key talking points from the episode:
- Siddharth's journey from technology to marketing leadership
- The evolution of B2B marketing into a data-driven discipline
- How commercial real estate adapts to macroeconomic shifts
- The transformative impact of AI on marketing practices
- The importance of aligning marketing with business strategy
- The future of B2B marketing innovation
Hosted on Acast. See acast.com/privacy for more information.
316 episodes
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Similar to Marketing Vanguard
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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