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Revolutionizing Marketing with Generative AI, with Jim Sterne | Sponsored by Adverity
Manage episode 469138221 series 3265559
Content provided by Alexander Sofronas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Sofronas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jim Stern, an expert in artificial intelligence and digital marketing, about the evolving landscape of marketing due to AI advancements. Jim discusses his extensive experience from the early days of selling Apple products to his work on machine learning and generative AI. He explains his research process and talks about his latest book on the future of customer relationships with generative AI. The conversation covers various aspects of how AI is transforming marketing and sales, the potential for AI-driven personal agents, the importance of branding, and the interplay between art and science in marketing. Jim also shares insights into the challenges and future improvements in AI, including its ability to handle hallucinations, enhance customer service, and transform website interactions.
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Manage episode 469138221 series 3265559
Content provided by Alexander Sofronas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Sofronas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Watch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jim Stern, an expert in artificial intelligence and digital marketing, about the evolving landscape of marketing due to AI advancements. Jim discusses his extensive experience from the early days of selling Apple products to his work on machine learning and generative AI. He explains his research process and talks about his latest book on the future of customer relationships with generative AI. The conversation covers various aspects of how AI is transforming marketing and sales, the potential for AI-driven personal agents, the importance of branding, and the interplay between art and science in marketing. Jim also shares insights into the challenges and future improvements in AI, including its ability to handle hallucinations, enhance customer service, and transform website interactions.
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