What to Do When Summer Slows Down Your Private Practice - Ep 155

Marketing your Private Practice with Kathy C

Click here to send Kathy a text message about this Episode

46:53

Ep. 47 – Ticketing Chaos Explained: Bots, Brokers & Bold Claims with Joel Schwartz What do Donald Trump, Kid Rock, and a 200% ticket guarantee have in common? They’re all part of the chaotic, misunderstood world of live event ticketing—and veteran ticket broker, founding member of the National Association of Ticket Brokers (NATB) and attorney, Joel Schwartz is here to discuss the current executive order and how it affects ticket brokers and fans. In this high-impact episode, we sit down with one of the original voices in ticket resale to break down what’s really driving the headlines. From political theater to pricing transparency, Schwartz shares insider stories from decades in the game—starting with Lions games in the '70s and stretching all the way to Super Bowl holdbacks, Taylor Swift meltdowns, and FTC policy shifts. In this episode, you'll learn: Why bots aren’t the real problem—and who actually is How “dynamic pricing” impact fans, travel planners, and the entire resale market What the new executive orders and pricing laws could mean for concerts, sports, and festivals How fans, brokers, and platforms can navigate an increasingly complex and competitive marketplace Whether you're a travel professional, ticketing insider, or just a fan tired of hidden fees and vanishing inventory, this episode delivers clarity, context, and a dose of hard truth. Follow us at @Tix2TravelPod on all platforms and subscribe wherever you get your podcasts. www.tttpod.com www.xpotravel.com…

about a year ago 23:03

MP3•Episode home

In this episode, Kathy breaks down the truth behind the seasonal slowdown that therapists, dietitians, and other service providers often talk about. Is it actually about your clients, or could it be the result of something else?

Most importantly, what do you do when your practice slows down?

Listen in and you’ll learn:

Why a summer slowdown might feel real, but isn’t always about demand
How pulling back your marketing unintentionally leads to fewer bookings
Why summer is the perfect time to review systems, reconnect, and get ready for a steady fall

Whether your practice slows down in July or stays busy year-round, this episode will help you rethink your response so you don’t waste time or momentum. If you’re trying to market smarter and stop spinning your wheels, hit play and learn how to stay visible, purposeful, and client-focused through the summer months.

🎧 Listen now and you can access the resources mentioned on our show notes page at http:marketingyourprivatepractice.com/155

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

165 episodes

#Entrepreneur #Business #Marketing #Kathy Colaiacovo #Private Practice Marketing #Marketing For Dietitians #Marketing A Private Practice Online #Careers #pGrow Your Private Practice

Marketing your Private Practice with Kathy C

What to Do When Summer Slows Down Your Private Practice - Ep 155

Marketing your Private Practice with Kathy C

published about a year ago

MP3•Episode home

Most importantly, what do you do when your practice slows down?

Listen in and you’ll learn:

Why a summer slowdown might feel real, but isn’t always about demand
How pulling back your marketing unintentionally leads to fewer bookings
Why summer is the perfect time to review systems, reconnect, and get ready for a steady fall

🎧 Listen now and you can access the resources mentioned on our show notes page at http:marketingyourprivatepractice.com/155

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

165 episodes

#Entrepreneur #Business #Marketing #Kathy Colaiacovo #Private Practice Marketing #Marketing For Dietitians #Marketing A Private Practice Online #Careers #pGrow Your Private Practice

All episodes

Marketing your Private Practice with Kathy C

1
How to Write a Newsletter That Helps Grow Your Private Practice - Ep 161 25:16

4 days ago25:16

25:16

If you’re a private practice or dietitian business owner, therapist, or coach trying to get clients, your newsletter is one of the best marketing tools you have. But writing it can feel like a chore …especially when you don’t know what to say or how to make it enticing for people to read. In this episode, you’ll learn how to make newsletter marketing for your private practice faster and easier. Kathy shares the 10-part newsletter template she teaches in the Thrive Marketing Academy - a system designed to help dietitians, nutritionists, therapists, and other service providers write and format their newsletters so they convert to more client bookings and referrals. If you’ve ever wondered how to write a newsletter for your practice without spending hours on it, this episode will help. Listen in to learn: Why most private practice owners find newsletter marketing so hard to do and a shift to make it easier How focusing on connection and relationship building, not just content, changes the results from your email marketing Ways a template can help you save time creating your newsletter and help you be more consistent Stop staring at a blank screen and start sending emails that build relationships with people who already know you or know OF you! This episode is perfect for practice owners and service providers who want to simplify their email marketing and newsletters and get better results without spending all day on it. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/161 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
How to Simplify Your Services So More Clients Say Yes - Ep 160 38:58

11 days ago38:58

38:58

When your services are too complicated, clients get confused, and confused people don’t book. In this episode of the Marketing Your Private Practice podcast, I help holistic therapist Maggie Hunt with steps to simplify her services so more clients say yes to working with her. If you’re a dietitian, therapist, or service provider who’s struggled to explain what you do or felt stuck trying to list every service on your website, this episode is for you. We walk through the biggest reason clients aren’t buying complicated service packages. It’s not because your services aren’t good, it’s because you’re confusing people with long lists of various services and tons of content about what you use or do when working with them. It’s too much information. They don’t understand what you offer. The more complicated your services page, the less likely someone is to hit that book now button. This episode is from one of my Free Marketing Reviews that I offer to practice owners to help them figure out what’s blocking their marketing from getting results and what steps they can take to fix it. Marketing plans for dietitians and therapists are often made more complicated than they need to be. So why not get a second opinion? You can book your own free review with me too; you’ll find the link in the resources below. If you’re ready to grow your practice with more ease and clients, this episode will help you get started. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/160 Book your own free marketing review with Kathy C - https://pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
5 Hidden Barriers That Keep You From Consistent Marketing in Your Practice - Ep 159 26:05

18 days ago26:05

26:05

If marketing your private practice is something that always gets pushed to the bottom of your list, this episode will help you figure out why. Kathy C is sharing the five hidden barriers that keep private practice and service-based business owners stuck in inconsistent marketing. These are the common patterns she sees every day with clients who are working hard but still not seeing results. And once you know what’s really going on, things start to shift. You’ll learn: Why marketing gets easier when you understand what's actually getting in the way The reason why doing more marketing isn’t the answer -- it’s how you plan and focus your marketing that makes the difference The difference between visibility and marketing with a plan More importantly, it’ll show you how to make simple shifts that get you back on track. These are lessons Kathy has taught for years, and they’re the same strategies she uses to help clients build marketing plans and systems that actually bring in clients, without spending hours online. Listen in to learn how to make your marketing work, consistently, without it taking over your life. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/159 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
How to Write Blog Posts for Your Private Practice That Actually Bring In Clients - Ep 158 37:25

25 days ago37:25

37:25

Are your blog posts actually helping you get found online and attract new clients to your practice? In this episode of Marketing Your Private Practice , Kathy Colaiacovo shares the 10 essential elements every blog post needs to work as part of your marketing system. Most practice owners spend time writing helpful content but unknowingly miss key components that could help their blog do more than sit quietly on a website. You'll learn the single most overlooked element in private practice blog writing - and how adding it can turn casual readers into email subscribers, consult bookings, or even paying clients. Kathy also explains why simply writing a helpful article isn't enough if it's not optimized for search engines and structured for easy reading. And she reveals the one quiet strategy that can help your blog content sell your services without sounding salesy. Whether you're writing your first blog post or have dozens on your site already, this episode will help you spot what's missing and make small changes that lead to better results. If you want your blogs to actually bring in traffic, trust, and clients - you’ll want to listen in. Plus, don’t forget to grab the free 10-Point Blog Optimization Checklist mentioned in the episode to apply everything you hear. Listen now and start turning your blog into a lead-generating tool for your practice. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/158 , including the free copy of the checklist that goes with this lesson. Free checklist - https://academy.pepperitmarketing.com/blogchecklist Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
How to Turn Client Conversations Into Effective Marketing Content - Ep 157 25:09

5 weeks ago25:09

25:09

Writing marketing content for your private practice or dietitian business doesn’t have to feel like a chore, especially when you realize your best ideas are already in your client sessions. In this episode, Kathy shows you how to use real conversations with clients to fuel blog articles, newsletters, and social media content that is effective and brings in more clients. If you’ve ever stared at a blank screen wondering what to write, this episode will shift how you think about content creation. You’ll learn: How to use the words you say to clients every day - which are MARKETING GOLD - for content ideas to include in your marketing plans! Ways to write simple articles for your anchor content that build trust and bring more website traffic and leads. Why you must STOP avoiding blogs! That content is written for Search Engines first and helps new clients find you. Plus, Kathy will share the three easiest types of content to create when you're short on time but still want results. This lesson isn’t about becoming a blogger. It’s about creating marketing content that brings in clients without wasting your time or energy. Whether you write once a month or a few times a year, Kathy breaks down how a simple, client-driven content plan can bring in steady traffic and leads. She also shares how her clients have booked consults directly from newsletters and articles that came from quick tips they were already saying. Hit play to learn how to make your marketing easier, more effective, and more connected to the work you already do. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/157 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
5 Easy Steps for a Marketing Plan that Brings in More Clients - Ep 156 31:27

6 weeks ago31:27

31:27

If the marketing plan for your private practice or dietitian business that people keep saying works for them, but you're still not getting clients, the issue might not be how much you're doing - it's what kind of plan and system you have for doing your marketing that matters! And that matters for folks who need to do just the required bare minimum or are ready to scale up with a full-blown marketing campaign. The answer to this problem is simple - you need a method and a plan that makes getting your marketing done as simple as possible. A plan that focuses on your message, aligns with your goals, and works with your schedule. That’s exactly what we’re talking about on this episode of Marketing Your Private Practice with Kathy C - the 5 easy steps that make up the Thrive Marketing Method™. A simple, proven system that helps you stay consistent and bring in more clients without overworking or burning out. Listen in to learn: Why you don’t need to create more content for effective marketing The key to consistent marketing is a plan that fits YOUR message, goals, and bandwidth, not a cookie-cutter formula. An easy 5-step system to simplify your entire marketing process. Hit play now and learn about a system that helps practice owners stay visible without being stuck in content creation mode day in and day out, and a system that helps them book more clients! Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/156 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
What to Do When Summer Slows Down Your Private Practice - Ep 155 23:03

7 weeks ago23:03

23:03

Are you seeing fewer client inquiries, missed appointments, or a quieter calendar this summer? Before you accept that it’s just the “summer slump,” and slow down yourself… this episode invites you to take a closer look at what’s really happening in your private practice and 3 simple steps to help with the slowdown when it is real. In this episode, Kathy breaks down the truth behind the seasonal slowdown that therapists, dietitians, and other service providers often talk about. Is it actually about your clients, or could it be the result of something else? Most importantly, what do you do when your practice slows down? Listen in and you’ll learn: Why a summer slowdown might feel real, but isn’t always about demand How pulling back your marketing unintentionally leads to fewer bookings Why summer is the perfect time to review systems, reconnect, and get ready for a steady fall Whether your practice slows down in July or stays busy year-round, this episode will help you rethink your response so you don’t waste time or momentum. If you’re trying to market smarter and stop spinning your wheels, hit play and learn how to stay visible, purposeful, and client-focused through the summer months. 🎧 Listen now and you can access the resources mentioned on our show notes page at http: marketingyourprivatepractice.com/155 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
How to Write Marketing Content To Attract More Private Practice Clients - Ep 154 34:51

8 weeks ago34:51

34:51

Is your marketing content actually doing its job of bringing in clients to your private practice? Ideal clients you want to work with? In this episode, Kathy breaks down 3 essential elements that every piece of marketing content needs to include if you want it to connect with ideal clients and show up in search results. If you’re writing blogs, updating your website, posting on social, or emailing your list and not seeing results, this episode will help you fix the missing links. You'll learn: Why speaking to your client’s problem matters more than describing your service How to choose keywords that help your content get found online Where to include clear calls to action so people take the next step with you This isn’t about doing more marketing. It’s about marketing your private practice strategically ... so that every piece of content you create works harder for your business. And gets results. Like attracting more clients! 🎧 Hit play to listen now and learn how to make your content actually attract the clients you want to work with. You can access all the resources mentioned at http://MarketingYourPrivatePractice.com/154 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
Private Practice Review: What Nicole Should Do to Attract More Clients - Ep 153 40:20

9 weeks ago40:20

40:20

Is your website actually pushing clients away? Nicole Holovach was wondering the same thing when she booked a free marketing review with me. Nicole is a dietitian in private practice who reached out for a second opinion on why she wasn’t booking as many consults and clients as she expected — even with a polished website and Google Ads running. She thought it might be the site design. It wasn’t. She was told the problem was her niche wasn’t narrow enough. It wasn’t that either… and in fact, being a generalist is a niche too. What it was is something we uncovered during our review. It’s a surprisingly common and often overlooked issue. And the fix? Much simpler than most practice owners think. In this episode, we walk through: ✔ Why her message wasn’t converting ✔ What Nicole should change on her homepage ✔ Simple ways to help ideal clients say “That’s me” and reach out ✔ A few key tips when ads are bringing traffic but no one is booking If you’ve ever felt like your website should be performing better and wondering how to make that happen… this episode is for you. 🎧 Hit play and learn what Nicole changed so you can take these same steps in your private practice. Watch the full video or read the detailed show notes here: 👉 http://marketingyourprivatepractice.com/153 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
Messaging Makeover Magic: Real Before and After Fixes - Ep 152 26:59

9 weeks ago26:59

26:59

Sometimes the best way to understand what’s not working in when marketing your private practice is to see how others have fixed it. In this episode of Marketing Your Private Practice , Kathy shares the before and after of three real-life messaging makeovers from a dietitian, a therapist and a coach - all service providers - who refined what they say and how they say it. These examples - from vague intros to clear, confident elevator pitches - show you exactly what changes made their marketing more effective and attract more clients. If you’ve ever wondered how to talk about your services in a way that connects with the clients you want to help without listing off every certification or overloading people with options ... you’ll take away valuable ideas from these transformations. In this episode, you’ll learn: What made each “before” message confusing or forgettable How clearer intros and elevator pitches made conversations easier Ways to describe what you do so ideal clients recognize themselves Why simplifying services can actually help you stand out What happens when your message finally feels like you If you learn best by example, this is the episode to listen to. You’ll walk away with inspiration and insights you can apply to your own practice right away. 🎧 Hit play to learn from messaging that works and how to make yours stronger, too. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/152 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
4 Core Marketing Messages to Help You Book More Clients in your Private Practice - Ep 151 27:53

11 weeks ago27:53

27:53

If you've ever found yourself rambling through an intro, freezing on a consult call, or second-guessing what to say to people about “What you do,” … you're not alone. Most service providers and private practice owners were never taught how to talk about their business in a way that connects with the audience and gets a yes. In this episode, I’m sharing the 4 Core Marketing Messages that every business owner needs to have ready to go so you can confidently share what you do, wherever and whenever the opportunity comes up. And you will learn where to share these in your marketing - website content, emails, blogs, social media and yes, even when talking to people face to face at networking events. Hit play on this episode to learn: How winging it with your message can cost you referrals and clients The 4 types of messages you need to have written and practiced to use anytime, anywhere The ONE element your message needs to help people say yes faster If you’re tired of rewriting BIOs, fumbling through elevator pitches, or wasting time on marketing that doesn’t get results, this episode will help you build a messaging toolkit that actually works. Listen now and learn what to say so people understand what you do, who you help and how so they know exactly who your ideal client is - whether it is them or someone they know. People wanting to work with you is the key step in booking more clients! Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/151 Interested in the Marketing Workshop Kathy is hosting in Halifax, Nova Scotia? Get all the details - www. Nail Your Marketing Message.ca Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
How to Explain What You Do Without Over-Explaining and Get a Yes - Ep 150 30:06

12 weeks ago30:06

30:06

Struggling to explain what you do … without rambling or watching eyes glaze over? Or worse! The dreaded questions back - "What is IT that you do????" If that happens to you, stop and listen to this episode! In this episode of the Marketing Your Private Practice podcast , I’m breaking down one of the most common problems I see with private practice owners and service providers: unclear messaging. If you’ve ever over-explained what you do during a consult, networking event, or even a quick intro in a Facebook group, you know how frustrating it can be. But here’s the thing… your message isn’t just about marketing. It’s about being able to say with confidence and clarity what you do and how you help people. This is KEY to making it easy for clients to say yes. Listen in and you’ll learn: Why most marketing fails without a clear message The 4 types of core messaging you need to have on hand About a simple marketing tool that helps you be ready for every opportunity that comes your way. You’ll also hear some examples of messaging gone wrong. This episode will help you learn what to do to have a clear message and help you finally stop over-explaining what you do. 🎧 Listen in and learn how to say what you do so people get it … and they take action. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/150 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
Website Mistakes That Quietly Stop Local Clients from Finding You - Ep 149 36:17

13 weeks ago36:17

36:17

You can have a steady stream of clients, even from referrals, and still be invisible online - even from people who live in the same area. That’s the hidden trap many service providers fall into - and it’s exactly what we unpack in this special video edition of the podcast. Kathy C sits down with Mary Beaton to conduct a live marketing review of Mary’s website and Google Business Profile. Mary runs a successful payroll service business, Performance Payroll, but she wasn’t showing up in search results, especially for local people - and wanted to know why. Here's the thing... your website is like a storefront on a busy street. It has one main job - to convert walkers going by the store into clients. The same as website vistiors should be converting into clients. But if the sign on your store is vague, the door is hard to find, and the hours aren’t listed, how will anyone know to walk in? Mary’s online presence was missing the basics - and that was quietly costing her client opportunities. In this episode, which is also available on YouTube with the video showing what we were checking... Kathy reveals the simple fixes every local service business needs: clear messaging, SEO foundations, and the tools that help your website actually work. Listen in to learn: • The 3 backend website mistakes most service businesses make • Tips to optimize your Google Business Profile to get found locally • Why messaging clarity matters more than ever • What payroll and private practice websites have in common Watch the full video or read the detailed show notes here: 👉 http://marketingyourprivatepractice.com/149 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
Feel Too Busy to Grow Your Practice? Fix These Hidden Time Leaks First - Ep 148 28:39

14 weeks ago28:39

28:39

One of the biggest lies private practice owners tell themselves is, "I’m too busy to do marketing." The hard truth? When we actually track where the time goes, most of us are losing one to two hours a day on things we do not even realize are pulling us off track. Most practice owners think they need more hours in the day to fix their marketing struggles, but the real issue is how invisible distractions are stealing the time they already have. In this episode, Kathy shares why running out of time is one of the biggest reasons private practice owners struggle to market their services effectively and what you can do to change it starting today. You will learn: Why wasted time is the real barrier to growing your practice A Simple method to track where your time is really going and how to uncover hidden time leaks How building a time-saving strategy for the biggest time waster of all helps you protect your workday, leads to more time for clients, and a better workday balance If you want to spend less time feeling behind and more time attracting clients, this episode is for you. Listen now and find out how fixing those hidden time leaks in your private practice can change everything. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/148 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
5 Reasons Your Marketing Isn’t Working (And How to Fix It) - Ep 147 29:57

15 weeks ago29:57

29:57

Feeling drained by marketing that isn’t bringing in clients to your private practice? Marketing a private practice can feel exhausting, especially when it takes up hours of your week but isn’t filling your calendar. If you’ve tried posting, webinars, email lists, or freebies and it still feels like nothing is working, this episode offers a clearer path forward. You'll hear about 5 specific reasons why marketing often feels like a time-wasting chore, and more importantly, what changes can make it easier and more effective. If you’re ready to simplify your private practice marketing strategy and spend less time on marketing that actually helps you get booked with clients, this is the episode to tune into. What You’ll Learn by tuning in: Why your marketing isn't working for your private practice That time isn’t the issue - it’s how your time on marketing is being spent Why you don’t need to do more marketing and what you shoudl be doing instead. Be sure to listen in and discover the 3 Steps to make your marketing more effective and help bring in clients. Access the resources mentioned: http://marketingyourprivatepractice.com/147 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
Stop the Random Marketing: 7 Steps to Get More Results - Ep 146 30:03

16 weeks ago30:03

30:03

If you are doing Random Acts of Marketing... then hit play right now! Especially if you feel like you're constantly spinning your wheels trying to grow your practice. You're not alone, and you're definitely not stuck. In this episode of Marketing Your Private Practice , I’m sharing the 7-step path I’ve used to help hundreds of dietitians, therapists, and other private practice owners move from struggling to thriving. You’ll learn how to shift from doing random marketing to having a strategic plan that actually brings in leads and helps you build the business and life you want. Here’s what you’ll learn in this episode: What one marketing activity you must start as soon as you open your practice Why having the word welcome on your homepage is a huge mistake What can happen when you rely only on social media for your marketing How you can be putting your practice at risk by doing random marketing vs being strategic with your plans and actions. The 7 key steps to get more strategic with your private practice marketing These steps aren’t rocket science - they’re rooted in common sense, real-world results, and over 16 years of experience helping practitioners and coaches grow and scale their private practice. Whether you’re just starting out or already in business, this episode will help you map out your next best steps toward a more strategic, sustainable marketing plan for your business. Need some help figuring out what to do next if you are being random with your marketing? Book a free marketing review with me today - https://www.pepperitmarketing.com/review Access the transcript and other resources on the show notes page at http://marketingyourprivatepractice.com/146 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
Tired of Bad-Fit Clients? 8 Steps to Attract More Dream Clients - Ep 145 34:32

17 weeks ago34:32

34:32

Attracting better-fit clients to your private practice doesn’t require more content or more consult calls. It starts with learning how to confidently say no when someone isn’t a good fit to work with you. In this episode, Kathy expands on episode 144 when she shared why 4 words in an email had her immediately tell someone no and how you can ensure that you attract more dream clients to your practice. Whether you're a dietitian, therapist, or service-based provider, Kathy has 8 steps you can follow to avoid those bad-fit clients. Learn to set clear boundaries, screen inquiries more effectively, and get more of the right clients from your marketing efforts. You’ll hear the exact words she used in the reply to the person who asked her “What’s with this sh!t” in reference to her pronouns in her email signature. Discover other strategies to learn how to avoid common traps that lead to burnout or misaligned sessions. These private practice marketing strategies are all about helping you attract more dream clients and fewer not-so-ideal clients to your practice with confidence and less second-guessing. What You’ll Learn: 8 steps to attract the right clients and protect your time Ways to ensure you know when to say No, you are not a fit for my business The exact script Kathy used in this case Listen in now, and you can also access the sample script and other resources mentioned at http://marketingyourprivatepractice.com/145 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
Want More Dream Clients? Start Saying No to the Wrong Ones - Ep 144 20:44

18 weeks ago20:44

20:44

If you’ve ever felt like you’re not working with your "dream clients" and instead you have too many “drain clients” filling your calendar - this episode is a must-listen, especially for dietitians and therapists in private practice . Kathy shares a real-life story that makes it crystal clear why sometimes a Hard No is the only option, and without ever talking to the potential client too. In this case, it took just four words in an email for her to know: “Yeah, No. We will not be working together… ever.” (Yeah, No. = a very Canadian way of saying NO.) The email message crossed a line with her values and that made the response easy to do adn without fear or regret. Misaligned clients drain your energy, shake your confidence, and chip away at the business you’ve worked so hard to build. Learn why saying no to the wrong clients isn’t just okay - it’s necessary if you want to grow a thriving and profitable practice. AKA ... Your Dream Practice! This episode isn’t about being judgmental or turning away people carelessly. It’s about making space for the right clients and protecting your practice from the wrong ones. Hit play and find out how saying no can help you build the private practice you actually want - one filled with dream clients. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/144 Be sure to book that free marketing review with Kathy if you want to identify where your messaging might be attracting those not-so-ideal clients! https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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The Book Marketing Strategy That Took Janice Dada to the Top on Amazon - Ep 143 37:30

19 weeks ago37:30

37:30

Marketing a book and marketing a private practice are very similar in many ways! In this episode, Kathy Colaiacovo sits down with her client, Janice Dada, a registered dietitian and author of Intuitive Eating for Diabetes . They have been working together for the past year to create a marketing strategy to launch Janice’s book when it gets published on April 1st, 2025. Kathy and Janice talked about some of the marketing strategies they did over the past year to prepare for the launch day which was almost a year later. The goal was to be ready for when she could start marketing to book and it worked… the changes Janice made and the efforts she put in paid off by helping her book gain traction and make it to the top of some of Amazon’s book lists. The bonus was … that at the same time, she was also implementing similar strategies to attract new leads for her private practice. Be sure to listen in as they talk about the strategies and actions that made all of this possible. Listen in and hear about: ✔ A lesson Janice will never forget about marketing that helps get more sales ✔ Ways that Janice began to repurpose her marketing content to save time & expand her reach ✔ A surprising marketing strategy that helps turn unknown book buyers into leads Listen now to learn how a simple, strategic marketing plan helped Janice increase book sales, bring in new leads, and build a foundation for her practice. Be sure to check out the links and resources mentioned on our show notes page at http://marketingyourprivatepractice.com/143 to connect with Janice and access her Free Diabetes Guide. You can also preorder Janice’s Intuitive Eating for Diabetes book & get the special bonus she is offering here - IntuitiveEatingForDiabetes.com/bonus Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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The Power of Big Sisters & Brothers: How Mentorship Sparks Lasting Change - Ep 142 30:59

19 weeks ago30:59

30:59

In this special episode of Marketing Your Private Practice with Kathy C , we take a break from marketing strategies to spotlight an incredible cause - Big Brothers Big Sisters. As part of the worldwide Podcasthon https://podcasthon.org/ Kathy shares her personal experience as a Big Sister and talks with Bethany Porter, the mentoring and volunteer coordinator for Big Brothers Big Sisters of Greater Halifax. Kathy opens up about what inspired her to join the program, how easy it was to get started, and the rewarding experience of mentoring a 9-year-old young girl in her community. Bethany provides some insight into the organization’s mission, the impact of mentorship, and how just a few hours a month can create lasting change in a child's life. They discuss the matching process, common misconceptions about the time and financial commitment , and a couple of success stories of matches - many of which turn into lifelong friendships. With 107 children currently on the waitlist in Halifax alone, the need for volunteers is urgent. Whether you're 19 or 90, there's a child who could benefit from your time and kindness if not here in Kathy’s city - then in your own city or town too! If you've ever considered becoming a Big Sister or Brother with this organization but felt unsure, this episode will give you the clarity and encouragement you need. Be sure to check out the links and resources mentioned on our show notes page at http://marketingyourprivatepractice.com/142 or visit halifax.bigbrothersbigsisters.ca to learn more and take the first step toward making a difference. Maybe you can’t help out as a mentor yourself, but you can support Kathy and Skyla’s fundraising for the BBBS Bowl-a-thon happening this May. Visit https://www.canadahelps.org/me/RYrdWkG to donate directly to their team - the Slay Queens Strike Again. Please visit www.podcasthon.org to discover hundreds of other associations through the voices and talents of amazing podcasters Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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5 Systems Practice Owners Need to Save Time on Marketing (All free) - Ep 141 35:07

20 weeks ago35:07

35:07

Are you spending too much time on marketing but not seeing results? The reason many private practice owners get overwhelmed with ALL the marketing is because they lack structure doing this work which leads to wasted time, frustration, and inconsistent results. In this episode, Kathy C shares 5 must-have systems (ALL ARE FREE!) that every practice owner or service provider needs to help you get organized, work more efficiently, and see better outcomes - without spending hours every week on marketing. Kathy explains why having a clear plan is essential to avoid the overwhelm of random marketing efforts. She introduces the concept of Assembly Line Thinking, a simple way to streamline marketing tasks and improve consistency. She also breaks down how disorganization is one of the biggest time wasters and why structure can make marketing easier and more effective AND give you time back in your day! If you find yourself not getting clients from your marketing, or you are constantly searching for items you need to do your marketing and just feeling frustrated with making consistent marketing a reality … this episode will give you practical strategies to help you stay organized and save time. By making small changes to how you store, plan, and execute your marketing, you can focus more on serving clients while still growing your practice. Hit play now to learn how simple systems can help make marketing easier and more effective! Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/141 Free Marketing Review with Kathy - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
Make Every Email Count: Get More Opens, Clicks and Clients - Ep 140 32:16

21 weeks ago32:16

32:16

Struggling with low email open rates? Wondering if your newsletters are even worth the effort? If you’re putting time into newsletters but not seeing results, this episode is a must-listen. Kathy shares why email remains one of the most powerful marketing tools for private practice owners and how small changes can lead to big improvements in engagement. She shares a surprising truth about email visibility and why even unopened emails still play a big role in the effectiveness of email marketing and booking clients. You'll also hear why staying consistent with your newsletters can help you attract and retain clients, even when your practice is full. Listen in to learn how small tweaks to your email marketing can lead to better engagement, more clicks, and ultimately, more clients. Hit play now! You can access all the resources mentioned on the shownotes page at http://marketingyourprivatepractice.com/140 Book your Free Marketing Audit or Review at https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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Why Cary’s Website Wasn’t Converting: 3 Fixes Every Practice Needs - Ep 139 40:03

22 weeks ago40:03

40:03

Your website should be working for you, not against you. If visitors aren’t booking consults, there’s a reason… and it’s usually messaging, SEO, or calls-to-action that aren’t doing their job. Things that are easy to fix! In this episode, I did a free marketing review with Cary Cuevas, a registered dietitian and nonprofit business owner, who was struggling to turn website visitors into clients. She built her site years ago and made a few updates, but something wasn’t clicking. During our review, I uncovered key website mistakes that were likely keeping people from taking action. These are common issues I see on private practice websites, and the good news is -- they’re all fixable! What you’ll learn in this episode: The messaging mistake that confuses visitors and stops them from booking Why using “near me” in SEO titles can hurt your rankings (and what to do instead) How weak calls-to-action cost you clients—and how to write CTAs that work One simple design fix that makes your website easier to read If your website isn’t bringing in the clients you want, you might be making the same mistakes. Listen in to learn how to fix them and start getting more bookings today! Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/139 🔗 Book your own free marketing review: https://pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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Tired of Posting Content with No Results? Easy Steps to Fix It - Ep 138 31:44

23 weeks ago31:44

31:44

Are you posting content regularly but still struggling to get clients? You’re not alone. Many private practice owners spend hours creating content for marketing, only to see little to no return. The problem? You're posting in the wrong places. In this episode of Marketing Your Private Practice , Kathy C breaks down why posting content only on social media will leave you burnt out and overwhelmed from marketing your practice or business. Kathy shares private practice marketing tips and how a simple shift can make your marketing more effective without taking over your life. She’ll also help you identify if you already have great content that can be used to get more results from your marketing. Here’s what you’ll learn: ✔️ Why your website should be your content’s first home - and how it helps both clients and search engines find you. ✔️ Recognize if you are already posting good content to use - you may be creating great content just posting it in the wrong place. ✔️ A simple, strategic content plan that helps you get clients without spending all your time marketing. If you’ve ever felt trapped in a never-ending cycle of marketing that goes nowhere, this episode will help you refocus your marketing content strategy where it makes a difference. Hit play now to discover how to identify if you already have great content and how to better use it to get more clients! Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/138 Book your free marketing review with Kathy C here - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
The Best Content Marketing Strategy to Get Clients Without Wasting Time - Ep 137 26:58

24 weeks ago26:58

26:58

Does marketing your private practice or business feel like a never-ending task that drains your time and energy? If that’s you, be sure to listen to this episode of Marketing Your Private Practice and learn why more content doesn’t equal more clients and discover the best content marketing strategy to help you attract more clients and stop wasting time. In this episode, you’ll learn a smarter, simpler content marketing strategy designed specifically for busy practice owners and service providers. Discover practical steps to: Stop relying on social media for leads Use search engines to help clients find you Repurpose one core piece of content into blogs, emails, and social posts If you’ve been Googling "how to get more clients for my private practice" or "how can my marketing work better" and wondering why your growth has stalled, this episode will give you the clarity and tools you need. Listen now and learn how to grow your practice or business without spending hours on social media! (That is the opposite of this strategy - we'll get you spending less time on social and more time with clients!!) Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/137 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
What Makes an Effective Marketing Message: ONE that Gets More Clients? Ep 136 27:35

24 weeks ago27:35

27:35

No matter how many social media posts, emails, or networking events you attend, if people don’t clearly understand who you help, how you help them, and why it matters, they won’t take action. In this episode, we’re talking about the 2nd Pillar of Marketing a Private Practice or Service Business - Your Message . If you’ve been feeling that your marketing is a waste of time and effort, your messaging could be the problem. Be sure to hit play and listen to this week’s episode to discover ways to improve your marketing message and learn: ✔ Why your current marketing efforts may not be bringing in clients ✔ Common messaging mistakes and simple ways to refine your message ✔ The 5 key elements of strong messaging that make people take action If you’re tired of feeling like you’re shouting out to the world that you’re here and ready to help clients and getting crickets or confused faces, this episode is for you. Hit play now and learn what makes a clear, compelling message that makes your marketing work and helps you book more clients. Book your Free Marketing Review with Kathy C - https://www.pepperitmarketing.com/review Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/136 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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Marketing Success: Strong Foundations over Trending Reels - Ep 135 36:03

26 weeks ago36:03

36:03

Ready for some private practice marketing tips? Too many practitioners and service providers overlook foundational marketing strategies, focusing instead on trendy tactics like social media reels. Broken or missing foundations are the biggest reason people find themselves doing all this marketing that is going nowhere. It’s not bringing in clients, it’s bringing more frustration and burnout. When you understand how these simple foundations can be powerhouses when it comes to making your marketing work - then you understand the power they have. Listen to this episode as Kathy C shares how the 10 marketing foundations for success (Pillar One of Marketing) can shift everything. Do not miss the simple, oh-so-simple, examples of how small fixes had big results for some of her clients. You will be saying 90 more bookings in 30 days because of …what??? Yes, 90! Hit play and get ready to shift your focus to marketing that matters and gets you clients! You can access the shownotes at http://marketingyourprivatepractice.com/135 Book your free marketing review with Kathy C here - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
5 Key Strategies for Success BEFORE Launching a Group Program - Ep 134 31:32

27 weeks ago31:32

31:32

If you have been considering offering a course or group program to your services, and are looking at that as the best way to grow your practice, I want you to listen carefully to this episode first. Too many practice owners see group programs and online courses as the ‘magic pill’ to growing the business and making more money with the one-to-many revenue offer… but group programs and courses are not always the best path to growth. There are some strategies to consider BEFORE launching a new program or course. Listen in as Kathy shares some of the factors many practitioners and service providers forget when it comes to successfully offering and launching a group and online courses. You will learn: What the #1 consideration is to help you know you are ready to scale in this way The ONE thing people forget to plan for when adding a group program or course 5 Steps that build a strong foundation for offering an online course or group program Hit play to learn ways to avoid the frustration and financial mistakes that often come when trying to expand your services before you have the elements in place that will make your new services a success and reduce the likelihood of failure. You can access all the resources mentioned on our shownotes page at http://MarketingYourPrivatePractice.com/134 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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Optimize Your Blog Articles in 10 Easy Steps: A LIVE Review - Ep 133 44:22

28 weeks ago44:22

44:22

When you take the time to write an article - whether it’s for your blog or a newsletter, like any private practice owner, you want to get the most out of the time you spent creating that marketing content. In this episode, we do a LIVE Review of a Blog that Juliana Sherriff, Jewels, wrote for her Wellness Journals business. In this free Marketing Review, we address the challenges Jewels faced with blog articles and newsletters that did not seem to be doing much for her. She wanted to enhance her content to attract more readers and increase sales of her journals and how to make her articles more effective and engaging. Listen in to learn the 3 key lessons shared that will optimize her Blog and Newsletter Articles. Importance of SEO in Content Creation and what to includes that turns your content into keyword-rich articles that help search engines find and rank your articles, increasing your visibility online. Ways to Optimize Your Blog Articles including formatting tips, using images effectively, and ensuring your content is structured for easy reading. What to do Differently with Calls to Action in Blogs and Newsletters - even if the content is exactly the same. If you're looking for ideas on how to get MORE out of your blogs and newsletters this episode offers lots of actionable tips and strategies as we go through Jewels’ blog article. You will also discover one simple and surprising way formatting your newsletter can increase your open rates and have more people read that content. Access the resources from this episode, including the 10-point blog checklist on our show notes page at: http://marketingyourprivatepractice.com/133 Book your own free Marketing Review - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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3 Steps to a Marketing Message that Attracts More Dream Clients - Ep 132 34:20

29 weeks ago34:20

34:20

If you’ve struggled to get your message across or feel like your marketing efforts aren’t bringing new clients to your practice or business, this episode is for you! We explore 3 simple ways - yet essential strategies to help you connect with more of your dream clients with a marketing message that does its job! Effective marketing is the kind that speaks right to those ideal clients you want to work with ... people whose problems you can help solve. The best way to make this happen is by enhancing your marketing message, and today, you can learn what to include in your messages to make this happen. Whether you’re writing blog posts, creating social media content, or even networking, these steps will help you create a message that attracts the clients you truly want to work with. Tune in to learn how to make your marketing content more effective with messages that attract more of those dream clients! Check the show notes at http://marketingyourprivatepractice.com/132 for the resources and tips mentioned in this episode. If you want an audit of your marketing to get help with an issue you are experiencing, book a Free Review with Kathy C right here - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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The ONE where I Told a Client: Stop all Marketing Right Now - Ep 131 26:17

30 weeks ago26:17

26:17

In this episode, I share the reason why, one day, I told a client that she should “Stop All of her Marketing... right Now!” It seems dramatic, but she was at a point where she was just throwing time and literal money out the door with her marketing because it was not working at all. In fact some of it was hurting her reputation too. We fixed the problem by going back to the basics and making sure she had 4 things in place that would ensure that her time and money invested into the marketing was worth it and that the marketing would work. Actually helping bring in new clients and grow the practice. Something I am sure you also want for your business or practice too -- clients and growth. Hit play to listen to this episode and learn: The 4 Pillars of Marketing a Practice or Service Business How each Pillar relies on the others to be more effective Why sometimes you should consider Stopping ALL Marketing NOW! Once my client and I established those 4 pillars in her marketing plans, things began working - a lot more than she imagined possible. Her list began to grow, and she started seeing more consults, and they were booking more clients. This episode provides private practice marketing tips and valuable insights to help streamline your marketing and let you know if you, too, need to stop your marketing right now because it is hurting more than helping. Tune in to learn how to recognize these signs and hear how that client had a banner day 2 months after those fixes were in place. You can access the shownotes at http://marketingyourprivatepractice.com/131 Book your free marketing review with Kathy C here - https://www.pepperitmarketing.com/review Episode website page - https://www.pepperitmarketing.com/podcast/why-stop-marketing Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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7 Reasons Your Marketing Plan Won’t Help Reach Your Business Goals - Ep 130 21:47

31 weeks ago21:47

21:47

As the new year approaches, many of us take time to reflect and set goals. However, they often end up as dreams, not reality and don’t help grow the business or practice. In this episode, we discuss 7 common mistakes that can derail your marketing plan and prevent you from reaching your business goals. If you want to grow your practice or business, it’s crucial to understand these pitfalls so you can avoid them. The biggest issue that happens from these mistakes is wasted time and effort. When your marketing isn’t aligned with your goals, you may find yourself spinning your wheels without seeing any real results. This can be frustrating and discouraging, especially when you’re trying to attract more clients and increase revenue. The two things needed to grow a private practice or service-based business. Listen in to learn more private practice marketing tips and frind out what these mistakes are and how to avoid them so they don’t impact your success. Don’t let your marketing efforts go to waste in the coming year! Make sure that your marketing activities lead to real growth and success for your business. Take the Free Marketing Foundations Quiz: https://www.pepperitmarketing.com/quiz Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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5 Simple SEO Fixups to Help More Clients Find Your Business Online - Ep 129 41:24

32 weeks ago41:24

41:24

Growing a private practice can be overwhelming, especially when it comes to getting clients to find you online. That’s exactly what Registered Dietitian Nutritionist Tamberly Powell wanted to know when she booked a free Marketing review with me… “How do I get clients to find me online?” In this episode, we uncovered 3 main issues with her website that were blocking people from finding her online. As we reviewed her site, I explained these issues and shared 5 simple Search Engine Optimization tips and strategies that Tamberly could do to help more people find her and her practice online. Especially when she has a very specific niche like she does! SEO does not have to be complicated. When it’s explained in a way that is not all “hi-level-tech,” most practice owners “get” what they need to do. Be sure to tune in and learn the fixups she can do to improve the visibility of her website and her services online. Strategies that can be applied to almost every practice or service business. SEO does not have to be complicated. When it’s explained in a way that is not all “hi-level-tech,” most practice owners “get” what they need to do. Be sure to check out this episode. Once you have these fixups in place, you will see upward shifts in website traffic and consult requests… more people finding you, people who can become your next paying client! You can access the resources mentioned and more about Tamberly, on our shownotes page at: http://marketingyourprivatepractice.com/129 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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5 Step Framework to Book More Clients from Your About Page - Ep 128 35:50

33 weeks ago35:50

35:50

If you are looking to book more clients in your practice or business … I’m going to suggest you do one thing. Review your About Page content. It is one of the top pages on your website that helps people decide if they are going to book a call with you. But is it doing that for you? And how does this even work, you might wonder? You are probably thinking… “It’s one simple website page where I’m supposed to tell people who I am”… Yes, it is, but it’s more than that, too! This page and the content on it - even though it is about you, should not be all about you. It should be written in a way that is more about the visitors and how you can help them—and written so that it guides them to feel good about you, to trust you enough that they want to book a call and talk with you. If you are wondering how to do this and what kind of content to include… then be sure to hit play on this episode. The 5 steps in the framework I’m covering today will help you make that happen with the 5 steps in this framework to help convert more visitors on your About Page into Clients! Whether it’s a discovery call or a paid session, you want to help those visitors make the next move. You can access the resources mentioned on the shownotes page at http://marketingyourprivatepractice.com/128 Stuck on what to do? Book a Free Marketing Review with Kathy C. Yes … 30 minutes of marketing strategy for free - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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5 Mistakes Service Providers Must Avoid with Their About Page - Ep 127 22:54

34 weeks ago22:54

22:54

When was the last time you reviewed the content on your About Page? If you are a private practice owner or service provider - and you just “whipped up” your About Page content … you might be overlooking a powerful opportunity to build trust with potential clients. The trust that converts those website visitors into more clients. When visitors come to your website looking to learn more about you, your About Page is a crucial part of that journey, more than most give it credit for. It not only helps them understand who you are, it plays a huge role in their decision to reach out and take the next step. Yet, many practice owners and service providers make some common mistakes on their About Pages that drive potential clients away. If you’re not careful, you could find visitors leaving your site without ever contacting you. In this episode, Kathy shares some of her top private practice marketing tips. Learn the 5 critical mistakes to avoid on your About Page so that you are not missing out on ways to grow your business by booking more clients. When you understand these pitfalls, you can create a more engaging and effective page that encourages visitors to connect with you. You’ll also learn about: The essential role your About Page plays in attracting more clients The key objectives your content must achieve to resonate with visitors The importance of strategic content planning for your About Page Don’t let your About Page hold you back. Tune in to discover details on these mistakes and how to avoid making them on your website. You can access the resources mentioned in this episode at http://marketingyourprivatepractice.com/127 Episode website page - https://www.pepperitmarketing.com/podcast/mistakes-about-page-website Tags : Private Practice marketing, How to grow a private practice, get more clients for my practice, website content planning Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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Top 3 Reasons Website Visitors Aren't Booking Consults with You - Ep 126 31:22

35 weeks ago31:22

31:22

When you feel people aren’t booking consults from your website, you could be right. Most practice and business owners know that booking consults leads to booking more clients. Your website is a critical player in this process - it offers visitors ways to book those free calls with you. Yet, many business owners feel something is just not working the way it should and are unsure what to do or why it’s even happening. In this episode of Marketing Your Private Practice, we talk with Registered Dietitian Katie Badger, of EveryBody Nutrition , who was having this exact problem with her practice. Katie signed up for one of my Free Marketing Reviews to find out what she could do to help convert more visitors into booking a Discovery Call with her. By listening in, you’ll discover the 3 main reasons I found that Katie was not seeing these bookings coming in her calendar and the steps I recommended she change. Be sure to follow along and see if the same things happen on your website. The resources and links mentioned can be found on the shownotes page at: http://marketingyourprivatepractice.com/126 You can book your own free Marketing Review at https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
7 Elements to Create an Effective Lead Generation System - Ep 125 30:38

36 weeks ago30:38

30:38

Too often, in the quest to save time, people skip the planning, which in the long run means skipping out on the results. This is no different when it comes to lead generation. No results means …not achieving your goals. And for most in this place, the solution could be as simple as checking that your lead generation system has the 7 key elements to be effective and help more people request and download your lead magnet, Once you have this in place, you will see more results. In this episode, you will learn: You’ll also learn everything you need to know to ensure your system has the makings of one that brings in leads on a regular basis, including: The Necessity of Lead Generation Planning Understanding the Lead Generation Funnel The Value of Immediate Engagement With the right approach to lead generation, you can achieve a steady flow of new clients and grow your practice or business successfully! This episode will get you started. Be sure to check out the resources mentioned at http://marketingyourprivatepractice.com/125 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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What To Put Into Your Lead Magnet To Make It Appealing To People - Ep 124 25:30

37 weeks ago25:30

25:30

If you’re like a lot of private practice and service-based business owners, you work hard to get new leads for your business, but it is a challenge - especially when you keep trying to use a lead magnet that would help people, yet no one is signing up for it. A big part of this roadblock is knowing what to include in your lead magnet to attract your ideal clients. In this episode, Kathy C shares steps on how to create a lead magnet that truly resonates with your potential clients and helps build your list of leads. It begins with identifying what to put into your lead magnet so it appeals to the people you want to work with! Here are three key lessons you will learn: Why you MUST address only ONE problem for your Ideal Client . Focusing on a single issue helps you create targeted content that speaks directly to your audience and the TOP problem they want to solve. How your sessions with clients help create a Unique-To-You Lead Magnet. Which is one filled with valuable content that sets your lead magnet apart from others. Walk through Kathy’s 7-Step Content Discovery Process for Creating Lead Magnets. This structured approach will guide you in identifying the best content to include in our lead magnet so it appeals to people in your target audience. By the end of this episode, you will have a clear understanding of what to include in your lead magnet so that it not only attracts new leads but also helps you book more discovery calls and, ultimately, clients. Ready to take this lesson and finish your lead magnet in 2 weeks? Register for Kathy's Free Lead Magnet Training that starts NOV 22nd. https://academy.pepperitmarketing.com/leadmagnets All the resources mentioned and shownotes can be found at: https://marketingyourprivatepractice.com/124 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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The ONE Thing That Will Make or Break Your Lead Magnet Success - Ep 123 23:52

37 weeks ago23:52

23:52

“I just need clients.” This is both a common goal and a common problem of many practice and business owners. One way to get clients is to include lead generation in your marketing plans. Getting stuck at various stages of lead magnet development is another common problem, one that comes with a lot of frustration, too. Whether you're unsure about what type of lead magnet to create, struggling to work and rework one that just isn’t getting any results or facing other challenges with your lead magnet … well, this episode is designed to help you break through those barriers. Tune in to learn the steps to discover that ONE thing that will make or break your lead magnet's success. You will also discover: Why understanding the end goal of your lead magnet can lead to more clients What knowing this ONE thing can do to shift your results and increase signups Ways to change your content to entice more people to enter their name and email without thinking twice If you want to offer people a lead magnet that resonates with your audience and drives more leads into your business - leads that can ultimately lead to more clients, then hit the play button! All the resources mentioned in this podcast can be found on the shownotes page at http://marketingyourprivatepractice.com/123 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
What Most Practice and Business Owners get WRONG about Lead Magnets - Ep 122 27:29

38 weeks ago27:29

27:29

No matter what kind of practice or service-based business you have, there is a marketing tool folks often underestimate when it comes to booking more clients. Lead magnets … too many biz owners look at these as simply a freebie you give away. You could not be more WRONG. They're strategic marketing tools designed to captivate and attract more leads and prospects for your business. People who are quality prospects and can convert into paying clients! I've seen firsthand the power of lead magnets in growing a business or practice, and today, I want to help you see the light when it comes to how lead magnets really can work to get more clients to sign up and work with you. Listen in to hear the 5 misconceptions people have when it comes to lead magnets and why you can no longer underestimate them when it comes to marketing your private practice or service business. You will also discover: The critical element needed in any lead magnet to get more signups Why cookie-cutter content for lead magnets will not grow your email list The powerful role every lead magnet does that helps convert more leads into clients You can access the resources mentioned in this podcast on the shownotes at http://marketingyourprivatepractice.com/122 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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3 Marketing Strategies to Increase Signups for your Lead Magnet - Ep 121 30:27

40 weeks ago30:27

30:27

Having a lead magnet doesn’t guarantee that people will sign up on your email marketing list. Like many practice and business owners… you took a lot of time to make a lead magnet for people to download. You set up your email marketing system so you could build your email list of leads… but those signups are simply not happening, and it’s frustrating and one key reason people feel marketing is a waste of time. When people aren’t signing up for your lead magnet - what do you do? That’s exactly what Sarah J asked me when she reached out, wondering why the lead magnet she had for her practice wasn’t getting people signing up for it. Today, I want to share with you one of the main reasons practice and business owners are not seeing signups for their lead magnets and 3 strategies to help you increase the number of people requesting that lead magnet you created. Listen to this episode to learn some simple steps to getting a steady flow of leads for your private practice or business. Leads are people who ultimately can convert into clients! If you want help getting your lead magnet setup and ready to market - sign up for this Free Bootcamp with Kathy C. Book your seat here - https://academy.pepperitmarketing.com/leadmagnets You can access the other resources mentioned via this link http://marketingyourprivatepractice.com/121 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
One Way To Position Your Services on Consults to Increase Sales - Ep 120 31:20

41 weeks ago31:20

31:20

If you’re stuck in a frustrating cycle trying to book new clients without overwhelming them with your offers or having them walk away not able to make a decision … listen to this episode as Kathy C shares her 1-2 Knockout Punch Strategy that helps position your services during consults to increase sales. (and no, we are not actually punching potential clients! :-) When the services you offer are packaged to support one another and stand out as the best way for clients to move forward, this helps clients see the value in what you offer. But often, on discovery and consult calls, clients come to a crossroads and need help making a decision. You can create a smoother process for clients to choose your services by offering them something unexpected that will knock them out and lead to more bookings and a steady flow of new clients. Kathy calls it the 1-2 Knockout Punch Strategy, and it works well with the 1-2 Offer Setup we’ve been covering in this series. It’s a way to position your offers that leads to booking more clients because you have given them something unexpected that boosts their confidence and trust in you and helps them make their decision to sign up and work with you. Learn how to position your services on discovery or consult calls using this marketing and sales strategy and see more people sign up than before. This is especially useful if you are someone who has - or had if you’ve been following this series of lessons - so many options and services and packages that people were too confused to decide on anything other than, “I need to get off this call.” For all the resources and links mentioned in this episode, visit the shownotes page at: http://marketingyourprivatepractice.com/120 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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3 Easy Steps to Setup Your Offers & Make Them Irresistible to Clients - Ep 119 25:26

42 weeks ago25:26

25:26

Imagine having offers for your services that make it a breeze for potential clients to say, "Yes, I want in!" If that sounds appealing, you won't want to miss this episode. In this episode, we tackle the common struggle of clients hesitating to sign up after a discovery call or consult. You’ll learn marketing strategies that help position your services and packages in a way that makes it easy for clients to commit and sign up to work with you. Tune in to learn how to develop your 1-2 Offer Setup that truly captivates clients and encourages them to take action. You will learn : How the way you set up and structure your offers can significantly impact client sign-ups. The essential elements to include in your services for an effective 1-2 Offer Setup Strategy. The ONE crucial step in your Intro Offer that you must not skip if you want to see an increase in signups. By implementing these strategies, you can grow your practice and start booking more clients. The goal is to create offers that resonate with clients and motivate them to take the next step in working with you. For all the resources and links mentioned in this episode, visit the shownotes page at: http://marketingyourprivatepractice.com/119 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

1
The 1-2 Offer Setup Strategy that helps you Book more Clients - Ep 118 26:26

43 weeks ago26:26

26:26

One reason private practice and service-based businesses struggle to get clients to book their services is that they confuse clients with too many service offers. This leads to discovery calls that result in potential clients not making a decision and ultimately saying no to working with you. You can make it easier for clients to say yes by changing your offer setup and cutting back on your service offerings. Doing this can totally shift the results of those discovery calls and help simplify the decision-making process for clients. You will find yourself booking more clients. The 1-2 Offer Setup Strategy is designed to help you streamline your services into two clear options. This approach not only makes it easier for clients to understand what you offer but also encourages them to take action. When clients see fewer choices, they are more likely to make a decision and sign up for your services. Here are 3 key lessons you will learn by listening in: Simplified Decision-Making for Clients: Fewer options lead to quicker and more confident decisions. Reducing Sales Pressure for Both Parties: Clients feel less pressured, and you can focus on providing value rather than selling. Increase in Client Sign-Ups: A clear path from an introductory service to a longer-term commitment encourages more clients to say "yes." By implementing the 1-2 Offer Setup Strategy Kathy shares in this episode, you can create a smoother experience for your clients and increase your bookings without the stress of complicated sales tactics and less pressure for everyone. It also has the added bonus of building more trust in you as their service provider! The resources and links mentioned can be found on the shownotes page at: http://marketingyourprivatepractice.com/118 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

Marketing your Private Practice with Kathy C

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How to Leverage Your Blogs to Attract More Traffic & Leads - Ep 117 32:59

44 weeks ago32:59