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Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Host Benjamin Shapiro and guest Matthew McGrory, Co-founder and CEO of Arwen AI, debate a fundamental marketing dilemma: should brands prioritize customer engagement metrics or brand visibility KPIs on social media? Matthew champions engagement as the core purpose of social platforms, especially for B2B startups operating on tight budgets. Benjamin offers a nuanced take, noting that brand visibility is essential for early-stage companies seeking awareness before engagement can follow. Their conversation explores how factors like company size, growth stage, and B2B vs. B2C models influence strategy, while also touching on creative, low-cost visibility tactics—like branded sun hats at Cannes Lions—that can boost presence without breaking the bank.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2260 episodes
Customer engagement metrics or brand visibility KPIs?
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Manage episode 485600202 series 2987639
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Host Benjamin Shapiro and guest Matthew McGrory, Co-founder and CEO of Arwen AI, debate a fundamental marketing dilemma: should brands prioritize customer engagement metrics or brand visibility KPIs on social media? Matthew champions engagement as the core purpose of social platforms, especially for B2B startups operating on tight budgets. Benjamin offers a nuanced take, noting that brand visibility is essential for early-stage companies seeking awareness before engagement can follow. Their conversation explores how factors like company size, growth stage, and B2B vs. B2C models influence strategy, while also touching on creative, low-cost visibility tactics—like branded sun hats at Cannes Lions—that can boost presence without breaking the bank.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2260 episodes
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Similar to MarTech Podcast ™ // Marketing + Technology = Business Growth
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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