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One word that describes the status of market research today

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Manage episode 483091446 series 2137506
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Building a consistent brand voice is a growing challenge. Nataly Kelly, CMO of Zappi, shares how marketers can effectively encode their brand voice using AI tools. She discusses the disruption-worthy state of market research, explains how connected and continuous consumer feedback loops improve decision-making, and offers practical guidance on when AI should—and shouldn't—be used in content creation.Show Notes

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2251 episodes

Artwork
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Manage episode 483091446 series 2137506
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Building a consistent brand voice is a growing challenge. Nataly Kelly, CMO of Zappi, shares how marketers can effectively encode their brand voice using AI tools. She discusses the disruption-worthy state of market research, explains how connected and continuous consumer feedback loops improve decision-making, and offers practical guidance on when AI should—and shouldn't—be used in content creation.Show Notes

Connect With:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

2251 episodes

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