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The Great Podcast Marketing Debate: Demand Creation vs Capture Strategy
Manage episode 495128556 series 2137506
Demand creation vs. demand capture: which podcast strategy wins? Joe Perello, CEO of Props and former NYC CMO, shares his expertise on turning creator marketing into a performance channel. He explains why brand-owned content is the new frontier for predictable marketing outcomes, demonstrates how to blend creator authenticity with paid media precision, and reveals techniques for converting podcast listeners into qualified leads without relying on traditional metrics.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2308 episodes
The Great Podcast Marketing Debate: Demand Creation vs Capture Strategy
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 495128556 series 2137506
Demand creation vs. demand capture: which podcast strategy wins? Joe Perello, CEO of Props and former NYC CMO, shares his expertise on turning creator marketing into a performance channel. He explains why brand-owned content is the new frontier for predictable marketing outcomes, demonstrates how to blend creator authenticity with paid media precision, and reveals techniques for converting podcast listeners into qualified leads without relying on traditional metrics.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2308 episodes
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