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Mastering Local Marketing: How to Increase Your Small Business’s Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.
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Defending Your Small Business Marketing
Manage episode 504191613 series 3654172
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Have you ever lost sleep over what a former employee might say, or even worse, what they might do to affect the reputation of your small business? You’re not alone. Maybe you’ve dealt with it already: someone leaves, and suddenly they’re stirring up rumors, posting online, or even opening a competing shop right down the street. As a small business owner, these situations cut deep because they don’t just threaten profits; they strike at your reputation and trust. The good news? There are ways to prepare, minimize the damage, and protect the business you’ve worked so hard to build.
In this episode, we’re breaking down five strategies every owner should know before an employee problem becomes a marketing crisis.
In this episode, you'll learn:
- How to control the narrative.
- What business assets are most vulnerable.
- How to not react the way most do and how to react appropriately.
- Expect problems and have a plan in place.
HAVE A SHOW IDEA?
Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we’ll add it to our future episodes.
Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.
Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.
Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.
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