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The Art of Seminar Optimization
Manage episode 371763554 series 3465223
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Today we’re going to share the process we use for seminars to drive good quality leads and convert those leads into appointments. That’s the goal for every advisor and not every platform performs as well as it should.
We will dig into the nuts and bolts of launching and monitoring effective ads for seminars. Josh, a marketing expert, will underscore the need to test various ad copies and images, track results, and tweak for optimal outcomes. Plus, we explore how choosing the right topic, location, and audience can make or break your seminars.
Featured Quote:
"It just makes more sense to spend money when it's most successful, and it has proven true for the vast majority, if not all, of our classes." -Mastermind Advisor Marketing
Here is some of what we’ll cover in this episode:
- Why we try to overshoot quality over quantity. (3:59)
- When should you start advertising your seminar? (6:14)
- Walking through the process for building ad campaigns. (14:14)
- The follow-up process once someone registers for a seminar. (22:26)
- Picking out a good location. (35:32)
If you want to watch this episode, check out our YouTube channel for the video: https://www.youtube.com/@MasterMindAdvisor
Resources:
Mastermind Advisor Website: https://mastermindadvisor.com
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