Twinkle twinkle, little star, how I wonder what you are…. No, really – what are stars made of and how did they get all the way up there in the sky? Let’s find out more with astrophysicist, Dr Kirsten Banks! Get ready to blast off in 5, 4, 3, 2 1!
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Secrets to Success: Benchmarks From 250+ High Performing Med Spas! Interview with Louis Frisina
Manage episode 424281520 series 3515946
Content provided by Ricky Shockley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ricky Shockley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina. Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years success discovering new markets, and founding, leading and building profitable $MM and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and Ares Serono. He is an advisor to several private equity and hedge funds for M&A and capital raise. Louis actually discovered the aesthetic filler Restylane in Brazil, built the market and sold Restylane to Medicis for $160MM upfront, and another $100 MM for Perlane and other NASHA injectable products. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
82 episodes
ShareManage episode 424281520 series 3515946
Content provided by Ricky Shockley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ricky Shockley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina. Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years success discovering new markets, and founding, leading and building profitable $MM and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and Ares Serono. He is an advisor to several private equity and hedge funds for M&A and capital raise. Louis actually discovered the aesthetic filler Restylane in Brazil, built the market and sold Restylane to Medicis for $160MM upfront, and another $100 MM for Perlane and other NASHA injectable products. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
82 episodes
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I tackle one of the most common frustrations we hear from med spa owners: lead quality.If you’ve ever felt like your ad leads “aren’t great,” this conversation will shift your perspective. We break down why lead quality isn’t always the real problem, how to think about cost of acquisition and retention, and the trade-offs between patient volume and patient quality. Most importantly, you’ll learn how to sift through the dirt to find the gold and how to decide when it’s worth paying more for a better-quality patient.We cover…✅ Why lead quality complaints often miss the bigger picture✅ How to evaluate cost of acquisition vs. initial visit revenue vs. lifetime value✅ When it makes sense to optimize for volume (and why it often wins long term)✅ The trade-offs of chasing “higher quality” patients✅ Why discount-based strategies usually outperform prescreening✅ How in-office experience, upselling, and retention shape patient value✅ Real-world examples of promos that balance cost, quality, and retention✅ How reputation, reviews, and lead management directly impact outcomesIf you’ve ever questioned whether your ads are “working” or worried that your leads aren’t the right fit, this episode will help you zoom out, focus on the numbers that matter, and build a framework for profitable growth in your med spa.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Looking for the best med spa marketing agency? In this video, you’ll learn exactly how to choose the right partner for your practice and how to audit your current provider to make sure you’re getting real results and ROI.Hiring a marketing agency is one of the biggest decisions you’ll make for your med spa. The wrong partner can drain your budget, while the right one can help you scale with confidence and predictable ROI.In this episode of Med Spa Success Strategies, we’re breaking down how to evaluate potential agencies or audit your current provider to ensure you’re getting the results you deserve.You’ll learn:✅ How to tell if case studies show real, attributable results (not just piggybacking on an already successful med spa)✅ The key metrics every agency should provide: lead cost, CAC, retention, and lifetime value✅ What to ask about best, worst, and average client results to cut through the hype✅ Why experience in the med spa niche matters (and how to spot when you’re the “test subject”)✅ How to dig into reviews and find red flags beyond surface-level testimonials✅ Questions to ask about delivery systems, account management, and communication style✅ Why price alone should never determine your choice (ROI is the real measure)✅ How core values, philosophies, and strategic depth reveal whether an agency has your best interest at heartWhether you’re considering switching providers or simply want confidence that your current agency is the right fit, this video gives you a clear framework for making smart, data-driven decisions.Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
1 Wednesday Thoughts: How to Run Google Ads for Botox (Approval Explained!) 3:16
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Think you can’t run Google Ads for Botox? That’s a common misconception, but it’s not true. In this episode, I explain exactly how med spas can legally and successfully advertise Botox on Google.You’ll learn:✅ Why Botox ads get flagged for trademark and pharmaceutical restrictions✅ How to work with Allergan to get the proper approvals for your account✅ What to expect once your ads are approved (and why they may still look limited in your dashboard)✅ Whether Facebook/Instagram or Google Ads should be your top priority for Botox marketing✅ Step-by-step guidance on getting your campaigns up and runningIf Botox is one of your core services, this episode gives you the clarity you need to diversify your ad strategy and avoid wasted effort trying to trick Google’s system.Download the Botox Google Ads Approval Checklist Here: https://go.medspamagicmarketing.com/botox-google-ads-approval-lp Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
1 Wednesday Thoughts: Botox Sales Down 11%! What It Means For Your Med Spa 6:04
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Botox sales are down 11% year over year, and Juvederm is down 20% globally. What does this mean for your med spa, and how should you respond?In this episode, I break down recent industry data, what it signals about consumer demand, and how med spa owners can adapt to tighter market conditions. While demand for aesthetics is still strong, competition is rising, and practices need to be more strategic than ever to capture their share of the market.In this video, you’ll learn:✅ Why month over month and year over year comparisons can be misleading✅ What a “smaller pie” means for your med spa’s growth potential✅ How to dial in your marketing, operations, and patient experience during slower cycles✅ Why retention and education matter more than ever in today’s market✅ How downturns create opportunities for stronger practices to grow market shareEven in a market downturn, med spas that focus on fundamentals such as messaging, positioning, pricing, service, and retention can not only survive but thrive. Watch now to learn how to keep your business strong, even when Botox sales are trending down.Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
1 ChatGPT Ranks the Fastest-Growing Med Spa Services: Science or Hype? 11:59
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Curious about the fastest-growing med spa services and which ones are just hype? In this episode, I put ChatGPT to the test, ranking trending wellness and aesthetics services by evidence, patient demand, and business feasibility.You’ll hear insights on treatments like cold plunge, IV drips, ozone therapy, salt rooms, and more, along with my take on which options have real staying power in the industry and which ones may not be worth the investment.I cover:✅ The #1 fastest-growing med spa service for 2025 and beyond✅ Services backed by strong science with high profitability potential✅ Overhyped treatments that are low-margin or DIY-friendly✅ Which wellness services pair best with aesthetics offerings✅ How to evaluate new trends before adding them to your service menuIf you want clarity on which med spa treatments can drive long-term growth and which ones could drain your resources, this episode gives you the insights you need to make smart decisions.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
1 Med Spa Websites: How to Turn Your Site Into a Sales Machine 18:25
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Want to know how to make your med spa website your #1 sales rep? In this episode of Med Spa Success Strategies, we’re breaking down exactly how to turn your treatment pages into conversion machines that win more patients.Most med spa websites look great but function like digital brochures. If your site isn’t convincing patients to book with you over the competition, you’re leaving money on the table.We cover…✅ Why your med spa website should act like your best sales rep (not just an online brochure)✅ The critical elements every treatment page needs to convert visitors into booked consults✅ How to highlight trust, safety, credentials, and patient experience to stand out✅ Using video, audio, and personality to build “know, like, and trust” instantly✅ Why transparent pricing helps you win high-value patients (even at premium rates)✅ Leveraging reviews, before & afters, and testimonials at scale to boost credibility✅ Subtle strategies to differentiate your med spa and make patients choose you✅ How showcasing provider philosophy and in-office experience builds patient confidenceIf you want to double your website conversions without increasing ad spend, this episode shows you the exact steps to transform your med spa website into your most powerful sales tool.Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
1 How to Thrive in Marriage + Med Spa Ownership - Interview with Dr. Brent & Angela Baldasare 43:09
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule In this episode, Ricky Shockley sits down with Dr. Brent and Angela Baldasare of Your Practice Solutions ( https://www.yourpractice.solutions /), married entrepreneurs who have spent over 30 years building, scaling, and successfully exiting med spa and wellness businesses—all while raising a family and keeping their marriage thriving.Far from stumbling into success, Brent and Angela became lifelong students of communication, mindset, human behavior, and business systems. They transformed their lessons into the Power Couple Protocol, a framework designed to help entrepreneurial couples grow thriving practices without burning out or breaking their relationship.In this episode, we cover:✅ What it’s really like running a med spa with your spouse✅ Guardrails that protect both your marriage and your business✅ How to handle disagreements without derailing the practice✅ Scaling, selling, and starting the next chapter after private equity✅ Why clarity, structure, and communication are non-negotiables for couples in business✅ Lessons from 33 years of marriage and multiple successful businessesThis episode is packed with practical insights and hard-earned wisdom for married med spa owners and entrepreneurial couples who want to grow, scale, and succeed—without sacrificing their relationship along the way.About Dr. Brent and Angela Baldasare ( https://www.yourpractice.solutions/ )Brent and Angela are the creators of the Power Couple Protocol, a consulting and coaching framework designed for couples in business together. After scaling and selling their own aesthetics and wellness center to private equity, they now dedicate their time to helping other couples create thriving practices and marriages through their company Your Practice Solutions.Books/Podcasts Mentioned:- Affair-Proof Your Marriage: https://www.amazon.com/Affair-Proof-Your-Marriage-Understanding-Preventing/dp/0060929189 - A Return to Love: https://www.amazon.com/Return-Love-Reflections-Principles-Miracles/dp/0060927488 - The Power of Vulnerability: https://www.ted.com/talks/brene_brown_the_power_of_vulnerability Recourses from Dr. Brent and Angela:https://www.yourpractice.solutions/Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing #MedSpaPodcast #MedSpaMarketing #MedSpaTips #MedSpaOwner #SmallBusinessGrowth #CouplesInBusiness #MarriedEntrepreneurs #MarriageAndBusiness…
1 AI Search Secrets for Med Spas - Interview w/ Jon Mest 51:50
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule In this episode, Ricky Shockley sits down with Jon Mest, CEO of Just Reach Out and ChatRank ( https://chatrank.ai/ ), to explore how med spas can stay visible and recommended in the age of AI search. From Wall Street data analyst to digital PR and AI ranking expert, Jon shares actionable insights for med spa owners navigating the shift toward AI-powered search tools like ChatGPT, Gemini, and Google Answers.In this episode, we cover:✅ How AI search is changing the way customers find med spas✅ Practical strategies to ensure your med spa is recommended by AI tools✅ Understanding your med spa’s visibility and rankings in AI chat models✅ Leveraging digital PR to earn press and backlinks that boost your search presence✅ Insights from Jon’s journey: building data products for Fortune 100 brands and founding multiple companies✅ How to combine technical know-how with human-centered marketing to grow your businessThis episode is packed with actionable advice for med spa and aesthetics practice owners looking to improve visibility, attract more clients, and stay ahead in the rapidly evolving AI search landscape.About Jon Mest of ChatRank ( https://chatrank.ai/ )Jon is a data scientist by training, a salesperson by accident, and loves working with customers more than any other part of his job. He's a highly technical person that can also speak to other humans, a trait that has helped him a ton in his career. Jon has worked as an analyst on Wall Street, built data products for Fortune 100 brands, and helped found multiple companies. Today, Jon is the CEO of Just Reach Out and CEO of ChatRank. Just Reach Out is a digital PR software that enables businesses to pitch the media (think traditional news, blogs, podcasts, and more) and try to earn press and ultimately backlinks for their sites. ChatRank is a tool that helps customers understand their visibility and rank in the AI chat models such as ChatGPT and Google AI AnswersRecourses from Jon: https://justreachout.io/ https://chatrank.ai/ https://www.linkedin.com/in/jonathanmest/ Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
1 Wednesday Thoughts: Should You Charge for Med Spa Consults? Pros & Cons Explained 7:57
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Should your med spa offer free consultations or charge for them? It’s a question that comes up often for practice owners.. In this episode, we break down the real pros and cons of both approaches and explain which one is most likely to support your patient acquisition goals.Whether you’re a new med spa trying to get more butts in seats or an established practice worried about no-shows and wasted time, this conversation is packed with insights to help you decide what strategy makes sense for your unique situation.In this video, you’ll learn:✅ Why offering free consults often leads to more conversions✅ When it makes sense to charge for consults (and when it doesn’t)✅ The impact of free vs. paid consultations on customer acquisition cost✅ How patient psychology plays a role in your booking strategy✅ Real-world data on show rates and appointment volume✅ What to do if you’re concerned about “cheapening your brand”At the end of the day, offering complimentary consultations isn’t just about being generous—it’s a smart move when you understand the data and how to structure the experience. This episode will help you evaluate your current approach and make an informed decision that supports your med spa’s growth.Check out our video on top strategies to prevent No-Shows: https://youtu.be/CRqmwXxcqS4?si=HQk1MahmPg4qwXtb Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
1 Insider Secrets: Marketing Strategies Dominating the Med Spa Market (Fall 2025 Edition) 28:40
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Want to know the best med spa marketing strategies to lower CAC, increase patient bookings, and grow revenue? In this episode of Med Spa Success Strategies, we’re sharing 9 proven tactics that are delivering the biggest wins for established med spas right now.From Meta and Google Ads to competitive offer creation, retention systems, and reputation-based marketing, you’ll learn exactly what’s working in 2025 to attract high-value patients and keep them coming back.We cover…✅ Why Meta & Google Ads remain the most profitable channels for med spas✅ Injectables as the gateway to attract high-LTV patients and boost retention✅ Offer formulas that lower customer acquisition costs and fill your schedule fast✅ Sculptra’s rise (and filler’s decline) — where to put ad dollars now✅ Competitive research to make your offers stand out in crowded markets✅ Pricing strategies for weight loss, microneedling, and high-ticket devices✅ Patient retention tactics that increase lifetime value✅ Using reputation, team credentials, and provider photos to boost conversions✅ How to build loyalty to your practice, not just your providersIf you want to grow your med spa, increase profitability, and dominate your local market, this episode gives you the exact marketing playbook you need.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
1 How to Build a Multi‑Location Med Spa: Memberships, Leadership & Growth w/ Dominique Waples 1:02:32
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule In this episode, Ricky talks with Dominique Waples‑Trefil, co‑founder of RESTOR Medical Spa ( https://www.restormedicalspa.com ), about how she scaled from a single-location practice to one of Colorado’s most respected multi-location med spa brands. From leaving her career as a prosecutor to building a membership-driven, culture-first company, Dominique shares a masterclass in leadership, hiring, and sustainable growth for med spa owners.In this episode, we cover:✅ The bold leap from law to launching a med spa in 2011✅ Early struggles: hiring mistakes, marketing missteps, and how she overcame them✅ Why memberships became RESTOR’s growth engine ✅ The hiring framework Dominique swears by (and how to attract true A‑players)✅ Building a leadership team to support multi-location expansion✅ How to create a culture of professionalism and accountability without micromanaging✅ What it takes to scale from one to multiple locations—systems, SOPs, and mindset shifts✅ How to train injectors and create a “bench” so you’re never caught short-staffed✅ Why Dominique isn’t afraid of provider turnover (and how to build loyalty to the brand, not just the individual)✅ Key lessons for owners looking to step out of the treatment room and into true CEO leadershipThis episode is packed with insights for established med spas looking to grow, scale, and build a team and culture that lasts.About Dominique Waples of RESTOR Medical Spa ( https://www.restormedicalspa.com )Dominique is an entrepreneur, public speaker, and leader in the medical aesthetics industry. After years as a district attorney advocating for survivors of family violence, she pivoted into entrepreneurship, co-founding RESTOR Medical Spa with her sister in 2011.Today, RESTOR is a multi-location med spa and training academy committed to empowering women through aesthetics, functional medicine, and education. Dominique is passionate about value-led leadership, building high-performing teams, and helping other med spa owners navigate the challenges of growth and reinvention.Books mentioned:Crucial Conversations: https://www.amazon.com/Crucial-Conversations-Talking-Stakes-Second/dp/0071771328 Who: Solve Your #1 Problem: https://www.amazon.com/Who-Geoff-Smart/dp/0345504194/ref=tmm_hrd_swatch_0 RESTOR Academy: https://www.restormedicalspa.com/restor-academy/?srsltid=AfmBOoquuvrerETE_VvVpJ9ePOr6_Iot3Jw3nf9rS73MRIrYvUG63mnA Follow Dominique Waples‑Trefil: https://www.linkedin.com/in/dominique-waples-trefil/ https://www.instagram.com/restormedicalspa/ Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
1 The Ultimate 5-Step Financial Framework for Med Spa Owners - Interview w/ Shannon Weinstein 43:47
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule In this episode, Ricky talks with Shannon Weinstein, owner of Keep What You Earn ( https://www.keepwhatyouearn.com/medspas ), fractional CFO and host of the Keep What You Earn podcast, about her Profitable Scaling Playbook—the 5-step financial framework every med spa owner needs to master. Shannon shares the exact process she uses with clients to help them understand their numbers, strengthen their cash flow, and build med spas that aren’t just profitable, but scalable assets.In this episode, we cover:✅ Shannon’s 5-Step Profitable Scaling Playbook for med spas✅ Why “offer profit” is the foundation of every healthy business✅ How to analyze treatment margins, and know when to adjust pricing✅ What an ideal operating profit looks like for a growing med spa✅ Simple ways to manage cash flow (and avoid constant stress over money)✅ How to increase customer lifetime value and recurring revenue✅ The steps to building enterprise value, even if you never plan to sell✅ Common money habits that separate thriving med spas from struggling ones✅ When (and how) debt can actually help you grow—and when it’s dangerousThis episode is packed with financial insight and practical advice for med spa owners who want to scale smart, keep more of what they earn, and turn their practices into thriving, long-term businesses.About Shannon Weinstein of Keep What You Earn ( https://www.keepwhatyouearn.com/medspas )Shannon Weinstein is a fractional CFO for med spas and the host of the Keep What You Earn podcast. After 15 years in Big Four accounting and Fortune 50 finance, Shannon left corporate to help small business owners understand their numbers and grow profitability. Her mission? To translate the language of finance and prove that accountants can, in fact, have personality.When she’s not helping practice owners strengthen their businesses, Shannon is podcasting, teaching, and sharing her love for simplifying money management for entrepreneurs.Find out more about KWYE CFO services:Cash Flow Forecast Template: https://docs.google.com/spreadsheets/d/1Ols2mduGzaUqjP6-mL_ACdRW3HYm1GPKmi0amHiYDHA/view Website: https://www.keepwhatyouearn.com/medspas Podcast: https://www.keepwhatyouearn.com/podcast Instagram Accounts: https://www.instagram.com/keepwhatyouearn/ https://www.instagram.com/shannonkweinstein/ Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
1 Generic Med Spas Lose - How the Top 1% Med Spas Stand Out 27:51
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into what truly sets your med spa apart from the competition. We’ll break down the key differentiators you can embed into your marketing strategy to make your practice irresistible to prospects.Whether you’re running Facebook and Instagram ads, Google campaigns, or offline efforts, this episode offers actionable insights to help you stand out. We discuss how to identify the unique bells and whistles that not only differentiate your med spa but also make your offers irresistible to potential clients.We talk about...✅ What your competitors won’t or can’t say, and why that’s crucial for differentiation✅ How to incorporate meaningful reputational elements into your marketing✅ Why authority, credentials, and media features matter (and how to leverage them)✅ The importance of offering a unique, best-in-class treatment protocol✅ How to create a patient experience that builds long-term loyalty✅ Real-world examples of how to incorporate celebrity, influencer, and local personality endorsements✅ The power of exclusivity and creating a buzz-worthy brand✅ How to align your marketing strategy with your unique selling pointsIf you're ready to attract more clients and grow your med spa with a meaningful edge, this episode will show you how to craft your message and stand out in a crowded market.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
1 Pick Your Pain: Marketing Trade-Offs for Med Spa Owners 30:41
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, Lauren and I dive deep into one of the biggest pain points we see with med spa marketing: misalignment between goals and strategy. The truth? You can’t have it all. Every marketing path comes with trade-offs, and this episode will help you pick your pain strategically, so you can align your ad spend, offers, and growth goals for real results. We break down the real decisions you face between patient volume, lead quality, ROI, and long-term revenue—and why clarity on your priorities is everything. We talk about... ✅ Why marketing strategy is really about choosing your pain ✅ The difference between short-term ROI vs. long-term revenue growth ✅ When it makes sense to optimize for volume, and when it doesn’t ✅ What happens when you prioritize patient quality over lead cost ✅ The services that naturally lead to better retention (and which don’t) ✅ Why injectables are the gateway to long-term profitability ✅ Real-world examples of promo offers that actually perform ✅ The importance of aligning your goals with your marketing tactics ✅ Why discounting isn’t inherently bad—if you understand the math ✅ How to evaluate your “effective customer acquisition cost” Whether you're trying to scale fast or build a more sustainable practice, this episode will help you understand the marketing matrix, pick your pain wisely, and grow with intention in 2025. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Download our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculator Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
1 Wednesday Thoughts: Med Spa Devices - Only Buy What You Believe In 7:54
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Thinking about buying a new med spa device? Before you invest thousands into the latest laser or machine, watch this video. We break down the most common mistakes med spa owners make when purchasing equipment and how to buy smarter by choosing only what you and your patients truly believe in.In this video, you’ll learn:✅ Why most devices aren’t effective lead generators✅ The real role lasers and devices should play in your med spa✅ Why patient satisfaction matters more than brand recognition✅ How to avoid wasting money on low-retention treatments✅ The one thing device reps won’t tell you about long-term ROI✅ When to treat a new machine as a supplement instead of a core service✅ How to align device purchases with actual client demand✅ What successful, acquisition-ready med spas do differently✅ The mindset shift that protects both profitability and peace of mindIf you’re tempted by shiny new tech or being pitched on the “next big thing,” this video will help you make smarter equipment decisions that support long-term growth and sustainability.Check out our interview with Ben Hernandez: https://youtu.be/pWtZjF2TOQY?si=QVnaN0H2UvyOCxZw Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 Med Spa Branding Tips: Build Client Loyalty Beyond the Provider 12:46
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Want clients to love your med spa, not just their provider? This video shares the exact strategies successful med spas use to build long-term client loyalty to the practice, not just the injector—so you can scale beyond a single provider and grow with confidence.In this video, you’ll learn:✅ Why provider-centric loyalty holds your business back from true scalability✅ How to create a signature treatment protocol that ensures consistency✅ The SOPs every med spa needs to deliver a repeatable experience✅ Hiring tips to ensure your team reflects your brand’s tone and energy✅ How to publicly communicate your training and standards to build trust✅ Why marketing the practice (not just the provider) is key to long-term growth✅ How emotional consistency impacts client retention✅ What systems and tech to use to make provider handoffs seamless✅ How to ensure clients feel cared for—no matter who they seeWhether you're growing to multiple locations or preparing for a future sale, this video gives you a proven framework for creating a scalable, consistent brand that clients trust—regardless of which provider they see.Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 Multi 7-Figure Med Spa Benchmarks: Why You Should Build It Like You'll Sell It! w/ Ben Hernandez 53:35
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule In this episode, Ricky talks with Ben Hernandez, founder of Skytale Group, about what makes a med spa valuable — whether you're selling or not. Learn the profit benchmarks, payroll ratios, rent targets, service mix strategies, and operational habits that create a business buyers want (and owners love). ( https://skytalegroup.com/ )In this episode, we cover:✅ What a “de-risked” med spa looks like and why it matters✅ Ideal service mix ratios and why 60% injectables is different than 60% weight loss✅ When multi-location expansion helps—or hurts—valuation✅ Common financial benchmarks: payroll, COGS, rent, marketing, and profitability✅ The real impact of provider loyalty vs. brand loyalty✅ Why recurring revenue models matter more than big-ticket one-offs✅ When and how to offer equity to key providers (and what to expect at sale)✅ The rise of wellness services and how to know if your market is ready✅ Qualitative factors that influence valuation: retention, team culture, and more✅ How to prepare your business—even years before you plan to sellThis episode is loaded with strategic insight and actionable advice for practice owners at every stage of growth. This will give you a clearer lens on how to maximize your med spa’s performance, reduce risk, and think like an investor.About Ben Hernandez of Skytale Group ( https://skytalegroup.com/ )Ben Hernandez is the CEO and Managing Director of Skytale Group, a leading advisory firm specializing in business strategy, M&A, and financial consulting for aesthetics and healthcare organizations. With a background in investment banking, hedge fund management, and healthcare consulting, Ben brings a unique blend of financial expertise and industry insight to every client relationship.He’s a trusted voice in the aesthetics space—frequently speaking at conferences and guiding founder-led practices through the complexities of scaling, valuation, and acquisition. Ben holds a BBA in Finance from Texas A&M and an MBA from SMU’s Cox School of Business. When he’s not advising top-performing practices, he enjoys endurance sports, family travel, and non-fiction reading.Contact Ben Hernandez: https://skytalegroup.com/ https://www.instagram.com/skytalegroupllc/ https://www.instagram.com/ben.skytale/ https://www.linkedin.com/in/g-benjamin-hernandez-385a586/ Ben.Hernandez@skytalegroup.comFollow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 Social Media Marketing Guide For Med Spas (2025): What Actually Works! 28:42
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing.Download our FREE 2025 Social Media Guide for Med Spas: https://go.medspamagicmarketing.com/2025-social-media-guide In this episode, Lauren and I dive deep into what actually works when it comes to organic social media marketing for med spas in 2025, and what’s just a distraction.We walk through a strategic framework you can use to align your social efforts with your business goals whether you’re managing it in-house or outsourcing to an agency.We cover:✅ Why your social strategy should focus on leads and existing patients, not just discovery✅ The content pillars that convert and retain (not just go viral)✅ Who should own the “social media hat” in your practice✅ The role of pinned posts, story highlights, and before/afters✅ A realistic platform prioritization (spoiler: Facebook and Instagram still win)✅ Common mistakes that hurt credibility and waste time✅ A weekly posting blueprint that you can actually follow✅ How to increase trust and booking conversions with the content you’re already posting✅ Why ads, not just organic, are essential for serious growthIf you’ve ever wondered what social media should actually be doing for your med spa, this episode is your no-fluff guide to making it count.For more social media advice, check out our interview with Chris Balbi: https://creators.spotify.com/pod/show/medspasuccessstrategies/episodes/Social-Media-Marketing-for-Med-Spas-Connect--Build-Loyalty--Interview-w-Chris-Balbi-e2t4t9h/a-abnc61e If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 AmSpa’s Director of Education Shares Tips to Elevate Your Practice - Interview w/ Kirstie Jackson 55:00
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule On this episode, we’re joined by Kirstie Jackson, Director of Education at the American Med Spa Association (AmSpa) and one of the most respected voices in aesthetics business development, leadership, and operations. ( https://americanmedspa.org/ )In this episode, Ricky and Kirstie dive into what it really takes to compete in today’s crowded market - covering leadership, pricing, provider efficiency, team culture, and how to avoid the hidden pitfalls that lead to burnout and stagnation. With over 20 years of experience working internationally in top dermatology, plastic surgery, and med spa settings, Kirstie has seen firsthand what separates high-performing practices from those that struggle.In this episode, we cover...✅ Why many med spas struggle to justify premium pricing, and how to fix it✅ The real reason patients come back (hint: it’s not just results)✅ How to empower your team to handle discount requests and pricing objections✅ The importance of tracking both inventory and treatment data for growth✅ Why culture isn’t “low-hanging fruit” - and how it fuels retention and revenue✅ How leadership impacts burnout, team morale, and long-term success✅ Best practices for appointment times, provider consistency, and scaling without chaos✅ How to approach memberships, loyalty programs, and in-office events strategically✅ Why delegation, clear org charts, and job descriptions are crucial as you scaleThis episode is packed with powerful insights, operational clarity, and strategic advice for med spa owners ready to lead with confidence and build practices that thrive in any market.About Kirstie Jackson of AmSpa ( https://americanmedspa.org/ )Kirstie Jackson is the Director of Education at the American Med Spa Association, with over two decades of experience supporting aesthetic dermatology and plastic surgery practices across the U.S. and U.K. Her expertise spans business development, compliance, marketing, patient engagement, team leadership, and more. A former board member of the Association of Dermatology Administrators & Managers, Kirstie is passionate about helping med spas elevate their systems, culture, and profitability from the inside out.Follow Kirstie on social media: https://www.instagram.com/kirstie.aesthetics/ https://www.linkedin.com/in/kirstie-jackson-5b8460a5/ Learn more about the Women in Aesthetics Leadership Conference: https://americanmedspa.org/women-in-aesthetics Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 The Best Lead Gen and Marketing Strategies for Med Spas in 2025 35:45
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.On this episode, Lauren and I break down the most effective and profitable marketing strategies for med spas in 2025 - based on what we’re seeing actually work across dozens of practices we work with every day.Whether you're just getting started or scaling past $3 million per year, this episode gives you a clear roadmap to prioritize your time, ad budget, and growth strategies.We talk about...✅ The 4 key growth phases for med spa marketing (from $0 to $3M+)✅ Why Facebook & Instagram ads are usually the smartest first investment✅ When and how to layer in Google Ads and SEO✅ The biggest mistakes med spas make with email & SMS marketing✅ Why most med spas shouldn’t be spending on SEO too early✅ What marketing tactics are overhyped (like TikTok ads and billboards)✅ How to think about omnipresence marketing when you're ready to scale✅ The importance of opportunity cost when allocating your budget✅ Our recommendations for community involvement and event sponsorships✅ Why a consistent, personality-driven organic presence still mattersDon’t miss this essential conversation on how to scale your med spa smarter, not just bigger, in 2025.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Videos mentioned: More Effective Meta Ads: https://youtu.be/3QC0wA8Z3VQ?si=OS3RBcMZCVS-nFzz Better SEO For Med Spas: https://youtu.be/Q8nCUOUEv6k?si=ZJyFTH_vZpkqkT-9 If Your Med Spa is Blogging For SEO: https://youtu.be/S29i8SprH5s?si=o8uaHwMi6XzHWS9x Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 Building a 5-Star Med Spa: Team Culture, Social Media, & Patient Loyalty- Interview w/ Haley Wood 1:22:09
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule On this episode, we're joined by nationally recognized injector, entrepreneur, and founder of The Look Aesthetics, Haley Wood ( https://thelookfacialaesthetics.com/ )With nearly two decades of injecting experience and eight years as a med spa owner, Haley brings a refreshing dose of honesty, passion, and leadership to the conversation. In this episode, Ricky and Haley dive into what it truly takes to build a profitable, values-driven aesthetics practice while nurturing long-term patient relationships and a rockstar team. Haley shares how her clinical expertise, business acumen, and heart for mentorship have shaped her approach to marketing, hiring, device purchases, and patient experience.In this episode, we cover...✅ Haley’s journey from critical care nursing to becoming a nationally recognized injector and practice owner✅ Why authenticity and professionalism matter more than virality on social media✅ The value of clear leadership, team alignment, and having tough conversations early✅ How to create a patient experience that drives loyalty and long-term retention✅ Why your team, not automation, should be the heart of your rebooking and follow-up process✅ The importance of knowing your numbers and tracking profitability, not just revenue✅ Haley’s strategy for device purchases and service planning that keeps her practice growing without overextending✅ How quarterly content planning and branded visuals elevate her marketing✅ Tips for creating a referral-worthy practice culture built on trust and exceptional careThis episode is packed with real talk and actionable insights for anyone looking to grow a med spa that’s both patient-centered and financially strong.About Haley Wood of The Look Aesthetics ( https://thelookfacialaesthetics.com/ )Hailey Wood is a board-certified Women’s Health Nurse Practitioner, nationally recognized trainer, and the founder of The Look Aesthetics in Franklin, Tennessee. With 19 years of injecting experience and a reputation for delivering natural, long-lasting results, she has been featured by RealSelf as one of the Top 25 Most Loved Injectors. A passionate mentor and speaker, Hailey is known for her commitment to professionalism, team culture, and helping women become financially independent through careers in aesthetics.Haley's book recommendation: https://a.co/d/dU86miR Follow Haley on Social Media: https://www.instagram.com/haleywood_np/?hl=en https://www.instagram.com/_thelookaesthetics/ https://www.linkedin.com/in/haley-wood-5ab12815/ Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 Rebooking & Retention Strategies for Med Spas - 2025 Edition (Part 8) 15:18
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Welcome to Episode 8 - the final episode - of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This final episode is all about one of the most overlooked (but most important) topics in growing a successful practice: retention and rebooking. Attracting new clients is just one piece of the puzzle, this episode dives into what it really takes to keep them coming back.In this episode, I’ll cover:- The #1 long-term success factor for med spas (and why new leads aren’t enough)- Why patients are loyal to providers, not practices, and how to navigate that- How to retain top injectors and avoid hitting the “reset button”- Building brand loyalty with custom treatment protocols- Creating a “white glove” client experience that feels unforgettable- Key ways to master consultations without being pushy or salesy- Why education is your best sales tool- The exact rebooking phrasing that increases appointments on the spot- How online reviews impact not just new clients, but retention, tooThese strategies will help you improve lifetime value, grow recurring revenue, and build a med spa brand that clients love and stay loyal to.If you’re serious about scaling with stability and keeping your calendar full year-round, this is a must-watch!Check out the interviews mentioned in this episode:Raquel Merlini - https://youtu.be/UeWISSOLz7o?si=iljb09MuYIla1T7R Jake Laban - https://youtu.be/KL4Ud1hqwHY?feature=shared Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 Growing, Scaling, and Managing a Multi-Million Dollar Med Spa - Interview w/ Sara Shikhman 47:05
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing. In this full-circle episode, we’re excited to welcome back Sara Shikhman - attorney, entrepreneur, and managing partner at Lengea Law - for her third appearance on the show! In this powerful conversation, Sara and Ricky go deep on what it takes to build, scale, and protect a thriving med spa.Whether you’re just starting out or already scaling, this episode is packed with insights to help you grow smarter and operate safer.In this episode, we cover…✅ Starting small and scaling based on demand✅ Why most owners overspend early and how to avoid it✅ When and how to expand to a second location✅ SOPs and consistency across multi-location practices✅ Structuring compensation and retention plans for injectors✅ Creating a culture that keeps providers and patients loyal✅ Legal considerations around GLP-1 compounding and compliance✅ Sara's take on discounting and the myths holding practice owners back✅ Why following the legal “gray area” could put your business at risk& More!If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Sarah Shikhman of Lengea Law ( https://lengealaw.com/ )Sara Shikhman is the Managing Partner of Lengea Law, a healthcare-focused law firm serving medical aesthetic and wellness practices nationwide. With over 16 years of experience as both a corporate attorney and entrepreneur, Sara brings a rare blend of legal expertise and business acumen to the med spa industry.Before launching Lengea, Sara led multiple multimillion-dollar ventures, including an e-commerce company that generated $13 million in just two years, and a med spa that grew from a single unfinished treatment room to 12 locations across multiple states and over $13 million in annual revenue.Today, she and her team have helped more than 1,000 healthcare clients navigate the complex legal landscape around practice formation, MSO structuring, compliance, contracts, and funding. Her mission is simple: help med spa owners grow smarter, scale legally, and reach their goals one step at a time.Follow Lengea Law ( https://lengealaw.com/ ) on social media: https://www.instagram.com/lengealaw/ https://www.facebook.com/LengeaLaw https://www.linkedin.com/company/lengea/ https://www.youtube.com/@SaraShikhman1 Medspa Confidential Book: https://www.amazon.com/Medspa-Confidential-Dr-Carol-Clinton/dp/B09ZJ281TR/ Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 Wednesday Thoughts: Insider Secrets to Get More Botox Clients with BETTER Marketing Strategies (FB, IG & Google) 35:06
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Want more Botox clients without wasting ad dollars? This video breaks down the exact blueprint we use to help med spas attract high-quality Botox patients using proven Facebook, Instagram, and Google Ads strategies, plus how to measure ROI and scale with confidence.In this video, you’ll learn:✅ Why small inefficiencies in your ads could be costing you hundreds of thousands in lost revenue✅ Our go-to offer structure for Botox campaigns that consistently lowers CAC✅ How to frame your offer to maximize clicks and conversions✅ The top-performing ad creatives we use (and why they work)✅ What your Google Ads must include to beat local competitors✅ The simple math that helps you decide when to scale your ad spend✅ Why SEO and Google Business listings still matter for Botox growth✅ How to automate follow-up so you're not chasing cold leads✅ What numbers every med spa owner should know to track successWhether you're new to advertising or want to fine-tune your existing strategy, this video will give you a tested framework for growing your Botox clientele - profitably and predictably.Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 9 Ways Med Spas Can Go Beyond Digital Marketing to Achieve Omnipresence (2025 Series: Part 7) 18:45
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule - Welcome to Episode 7 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business. - This episode is all about what to do after you’ve maxed out your digital marketing budget. If you’re already running Facebook, Instagram, Google Ads, and SEO and you’re wondering what’s next, this episode is for you. We’ll walk through 9 powerful tips on how to create omnipresence for your med spa and explore powerful offline and alternative marketing strategies to keep your client acquisition growing. In this episode, I will cover: - Why digital ads eventually hit a ceiling (and what to do about it) - How to use local influencers to drive real bookings - Setting up simple systems to track influencer ROI - The power of owned media - and how to build your own local audience - Real-world examples of med spa marketing beyond the internet - Creative offline strategies to stay top-of-mind in your community - How to prioritize what comes next based on your market and services - Why omnipresence is the next step for serious growth - 9 proven tips to grow your med spa even after you’ve scaled online ads These 9 tips will help you take your marketing to the next level - reaching potential clients both online and offline, and staying visible everywhere they look. If you’re ready to go beyond the basics and dominate your local market, don’t miss this one! Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 Wednesday Thoughts: This Mindset Mistake Is Killing Your Med Spa's Growth & Profitability 12:39
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule - Are you treating your med spa marketing as an expense instead of an investment? That mindset could be holding you back from real growth and profitability. In this video, I break down a common and costly mistake that many med spa owners make when budgeting for advertising. You'll see exactly how underspending on ads can sabotage even the best campaigns, and why knowing your numbers is the key to unlocking consistent revenue growth. In this video, you’ll learn: ✅ The difference between treating marketing as an expense vs. an investment ✅ How low ad spend can ruin even a high-performing campaign ✅ Real-world examples of how budget impacts profitability and growth ✅ Why a $5K/month ad budget might make you more profitable than spending less ✅ How to calculate your break-even point and cash flow timeline ✅ The long-term revenue potential of dialing in your CAC and scaling spend ✅ What to consider before scaling your ad campaigns If you’re serious about growing your med spa and maximizing ROI, this video will help shift your mindset and give you the numbers-based strategy you need to succeed. Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 9 Common Med Spa Meta Ads Mistakes (And How to Fix Them!) 24:47
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Struggling to get results from your Facebook and Instagram ads? You’re not alone, and the problem isn’t always the platform. In this video, we break down the 9 most common reasons your Meta Ads aren’t performing... and how to fix them to generate more leads, more bookings, and more revenue from your med spa advertising.In this video, you’ll learn: ✅ Why your med spa’s online positioning could be killing your ad performance ✅ How the Med Spa Selection Matrix affects your ROI ✅ What makes a new patient offer actually exciting ✅ The real cost of customer acquisition - and how $10 off can save you $60+ per client ✅ Why discounts don’t cheapen your brand (if used the right way) ✅ How to test pricing and promo variations to maximize ad performance ✅ When reputation alone isn’t enough to drive results ✅ Why your targeting and geography matter more than you think ✅ How to scale winning offers and fix low-performing campaigns If you want to stop wasting ad dollars and start seeing real ROI, this video will give you the tools and insights to improve your Facebook and Instagram ad strategy fast. Download our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculator Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 Wednesday Thoughts: CoolSculpting & Emsculpt Advertising - What Every Med Spa Is Missing in the ROI Math! 10:26
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Most med spas stop running body sculpting ads too soon - not because they aren’t working, but because they don’t understand what the real ROI looks like. In this video, we break down the truth about “expensive” leads and low conversion rates... and why they might be the best opportunity to boost profitability and cash flow fast.In this video, you’ll learn:✅ Why body sculpting leads are often pricey, and why that’s not a bad thing✅ The real reason 95% of leads don’t convert (and what to do about it)✅ How one med spa turned $4.4K in ad spend into $15K+ in revenue✅ What a 3X+ return on ad spend actually looks like✅ Why your cost per lead is less important than you think✅ When to pause an ad… and when to push harder for profit✅ How to scale body sculpting ads to dramatically improve your cash flowIf you want to stop wasting ad budget and start building a more profitable med spa, this breakdown will show you how to spot the winners hiding in your data!Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 Better SEO For Med Spas in 2025: When to Invest & What Really Impacts Rankings (2025 Series: Pt. 6) 32:39
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode is all about SEO for med spas. Whether you’re managing it in-house or outsourcing, understanding what truly impacts rankings can save you time and money. We will unpack the exact strategies your practice needs to increase search visibility, attract more qualified traffic, and set a solid foundation for long-term growth.In this episode, I will cover:- How to know if your practice is ready to invest in SEO- The most important on-page SEO strategies that actually move the needle- Why “technical SEO” might be distracting you from what matters- The real role backlinks play in ranking and how to earn high-quality ones- How to avoid keyword cannibalization (a common SEO mistake)- The Google Business Profile checklist every med spa should follow- Why most SEO blogs are a waste of time (and what to do instead)- Pro tips on link building using PR tools, review generation, and reputation signalsThis episode gives you a complete SEO blueprint - what to do now, what to avoid, and how to make sure you’re investing at the right stage of your business.Don’t miss these essential SEO insights, watch now and start improving your organic presence today!Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 New Med Spa Wins: 64% Higher Conversion w/ Better Botox Ads, 5X Returns on Laser Hair Ads, SEO Tips 38:47
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re discussing the power of effective marketing and operational strategies that help med spa owners grow, become more profitable, and enhance their overall business impact. If you want to see faster, more predictable growth, this episode is packed with insights you can implement right away. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode: Thought of the Day – We’re tackling a critical issue in med spa marketing: how to choose the right marketing provider. Price may be tempting, but choosing based on cost alone can lead to slower growth and missed opportunities. We discuss why making a decision based on outcomes and ROI is key for your practice’s success. Industry News Stories – Ohio Attorney General Issues Warnings to Med Spas: Ohio’s Attorney General Dave Yost has sent letters to 14 med spas in Northeast Ohio, warning them about false or misleading claims regarding compounded weight loss drugs like semaglutide and tirzepatide. These compounded versions are not FDA-approved, and businesses must ensure they’re providing truthful information. https://www.cleveland19.com/2025/04/16/several-northeast-ohio-med-spas-get-blasted-by-ohio-attorney-general/ Magic Moves with Lauren Nettles – - Laser Hair Removal Ad Strategy: We dive into an effective Google Ads strategy that’s generating great results, and why it’s important to keep your offer simple and attractive to get a high ROI. - Offer Impact: Discover the power of aggressive promotions and how tweaking your offers can dramatically lower customer acquisition costs while boosting overall performance. - When to Invest in SEO: We discuss why SEO should be a secondary focus and the importance of running ads for faster and more predictable results, especially for newer med spas. Med Spa Owner Q&A – Answering your most pressing questions from the med spa owners Facebook group: - How do I break into a market with large competitors nearby? - Should I add new services like laser hair removal if my client base is small? - What’s a reasonable ad spend for a small med spa and how to find a marketing agency that brings measurable results? Mindset Minute – This is your reminder to have fun with your business. The pressure is real, but remember why you started: to create freedom, make an impact, and change lives—yours included. Embrace the grind, celebrate the wins, and love the journey. Don’t just focus on the milestones—enjoy the climb! Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…
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Med Spa Success Strategies
1 Wednesday Thoughts: The Real Reasons Clients Choose One Med Spa Over Another, & What You Can Do About It! 10:51
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Most med spa owners don’t fully understand how new clients actually choose where to book their first appointment - and it’s costing them leads, appointments, and long-term loyalty. In this video, we break down the Purchase Matrix and show you how smart clients are really making their decisions.In this video, you’ll learn:✅ The 3 biggest factors influencing new client decisions✅ Why reputation and online presence outweigh price for quality leads✅ How convenience plays a role, and when it doesn’t✅ Why price can still tip the scale, even if it’s not the biggest factor✅ What prospects are really doing before they schedule✅ How to improve your Google reviews, Instagram, and website to win more business✅ The reason some leads never convert, and how to fix itIf you want to attract clients who spend more, stay longer, and refer others, you need to understand what they’re actually looking for, and how to position your med spa as the clear choice!Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@UCkkJWbyCrjf6MhhMt-uvVDw…
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Med Spa Success Strategies
1 $10 Leads with Action Figure Ads, Body Sculpting Marketing Tips, SEO Quick Wins & More 29:26
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Play Later Play Later Lists Like LikedWork with us! https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode:Thought of the Day –We’re discussing the importance of "winning in the margins." In a saturated market, small operational improvements across every touchpoint - from website interaction to team culture - can make all the difference. We dive into how consistency in delivering excellent client experiences, managing your numbers, and focusing on the details can help your med spa stand out and thrive.Industry News Stories –- Lilly Files Lawsuit Against Indianapolis Spa: A warning to med spas about advertising and the nuances of using brand names. Make sure your marketing stays compliant to avoid legal issues. - https://americanmedspa.org/news/lilly-files-lawsuit-against-indianapolis-spa-for-selling-repackaged-zepbound - Merz Aesthetics Announces Selma Hayek as Global Brand Ambassador: A great example of leveraging influencers to boost brand credibility and sales. Could you apply this to your local marketing? - https://americanmedspa.org/news/merz-aesthetics-announces-salma-hayek-pinault-as-first-ever-global-brand-ambassador-for-ultherapy-prime - Texas Lawmaker Files Bill to Regulate Med Spa Industry: A look at new legislation aimed at increasing med spa regulations. Stay ahead of potential changes by understanding the landscape. - https://www.kcentv.com/article/news/state/texas-lawmaker-files-bill-regulate-med-spa-industry/500-8a48d1c6-b698-4ead-9e71-41bfdc02ff4c Magic Moves with Lauren Nettles –- Action Figure Ads with ChatGPT: We’re testing a new approach with action figure-style graphics, created using ChatGPT, to sell providers over just the promo. This fun and unique format helps build connection and trust with potential clients by showcasing the provider’s expertise and personality.- Headline Testing: Eight variations of headline copy tested to find the best way to catch attention and build excitement about the provider. Early results are looking promising!Med Spa Owner Q&A –Answering your most pressing questions:- How do I prioritize my ad spend?- How do I advertise body contouring services like SculpSure or CoolSculpting?- Why aren’t we showing up on Google for certain services?Mindset Minute –We’re taking a lesson from Rory McIlroy’s Masters win - never stop swinging. Every med spa owner faces setbacks, but the breakthrough moments are often just around the corner. Keep showing up, keep working, and greatness will follow.Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.tiktok.com/@medspamagicmarketing #MedSpaMarketing #DigitalMarketing #AdSpendOptimization #GoogleAdsTips #CreativeAds #MedSpaAdvertising #MedSpaPodcast #ChatGPT…
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Med Spa Success Strategies
1 Building a 5-Star Med Spa: Leadership & Patient Loyalty Tips - Interview w/ Raquel Merlini 58:17
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule On this episode, we're joined by attorney Raquel Merlini, owner of R Skin Aesthetics. ( https://rskin.net/ )In this episode, Ricky and Raquel discuss her journey in the med spa industry and the strategies that have helped her build a successful practice. Raquel shares valuable insights into patient care, leadership, and how to create a med spa environment that fosters trust and loyalty. Whether you’re new to the industry or looking to scale your practice, this episode is filled with actionable tips for improving your med spa business and delivering exceptional patient experiences!In this episode, we cover...✅ Creating a safe, non-judgmental space for patients to feel at ease✅ Building a 5-star reputation through exceptional patient care and experience✅ Leadership strategies to develop a collaborative, motivated team✅ The importance of focusing on patient needs rather than just sales targets✅ How Raquel’s personalized approach to consultations drives patient loyalty✅ Why building strong relationships with your patients is the key to long-term success✅ Tips on making informed decisions when purchasing devices and equipment✅ How continuous education and team empowerment leads to better results✅ How a strong referral program can drive growth without discountsDon’t miss this powerful discussion packed with actionable insights to help you improve your med spa business!About Raquel Merlini of R Skin Aesthetics. ( https://rskin.net/ )Raquel Merlini is a Registered Nurse and Certified Aesthetic Nurse Specialist with over 14 years of experience in the aesthetics and plastics industry. She is the owner of R SKIN Aesthetics, where she delivers expert Botox, fillers, laser resurfacing, and skincare treatments in a supportive, compassionate environment. A former IFBB Pro Bodybuilder, triathlete, and personal trainer, Raquel brings a deep understanding of the connection between confidence, wellness, and self-image. Passionate about education and women’s empowerment, she mentors aspiring nurses, offers hands-on Botox training, and funds a Pay It Forward Scholarship that supports single mothers and women overcoming adversity.Check out this interview with Louis Frisina about loyalty programs and memberships: https://www.youtube.com/watch?v=3_qHQVNkfws Follow Raquel on Social Media: https://www.instagram.com/rskinnurseraquel/ https://www.instagram.com/rskinadmission/ https://www.instagram.com/rskinaesthetics/ https://www.tiktok.com/@rskinaesthetics https://www.linkedin.com/in/raquel-m-14947b21/ Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/ #MedSpaPodcast #MedSpaMarketing #MarketingTips #MarketingStrategy #MedSpaTips #MedSpaGrowth…
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Med Spa Success Strategies
1 Wednesday Thoughts: Med Spas, This Appointment Confirmation Text Is Costing You New Patients! 8:38
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule - A lot of med spas unknowingly sabotage their own show-up rates by including a default confirmation text that gives new clients an easy way out after they’ve already booked. In this video, we break down why this common practice is a major mistake and what to do instead. In this video, you’ll learn: ✅ Why standard appointment confirmation texts can hurt your no-show rate ✅ The psychology behind “buying sensitivity” and why it matters ✅ How to avoid making clients re-decide their purchase ✅ What your texts should actually say to boost show-up rates ✅ A full breakdown of a high-converting “show-up sequence” ✅ How to use text messaging, social proof, and excitement to lock in new clients If you’re serious about turning more booked appointments into actual paying patients, this simple tweak to your follow-up process can make a big difference in your marketing ROI. Follow us on Instagram: https://www.instagram.com/medspamagicmarketing…
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Med Spa Success Strategies
1 Recession-Proof Your Med Spa, Irresistible Offers, Reduce No-Show Rates & More 40:30
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing . In this episode, we’re delivering a range of insights and actionable strategies to help you grow and thrive in today’s ever-changing landscape. From navigating economic uncertainties to fresh marketing ideas and operational tips, we've got you covered with real-world advice you can implement today.If you’re ready to take your marketing efforts to the next level and thrive through tough times, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode:Thought of the Day –We’re discussing actionable steps to recession-proof your med spa. From focusing on client retention and optimizing your marketing spend to diversifying revenue and maintaining operational excellence, these strategies are key to weathering the storm and emerging stronger.Industry News Stories –Will Tariffs Make Botox More Expensive? – What med spa owners need to know about the potential impact of tariffs on injectables like Botox and Dysport. Read the full article here: https://medspamastery.co/2025/04/02/will-trumps-tariffs-make-botox-more-expensive-heres-what-medspa-owners-need-to-know/ Magic Moves with Lauren Nettles –- Model Call Framework: A fresh approach to running ads- How framing your offer as a "model call" can increase engagement- Huge decrease in cost per lead when using the model call strategy- Reduced no-show rates with a more exciting, VIP-like experience- How to keep it authentic and avoid ad fatigue by refreshing content monthlyMed Spa Owner Q&A –Answering real questions from med spa owners about:- How much to spend on ads for your practice- Whether advertising for filler is still worth the investment- The best way to optimize Google Ads for better resultsMindset Minute –This week’s mindset minute is all about leading with care. In times of economic uncertainty, putting the focus on the client experience will build loyalty, trust, and ultimately boost your business. Brands that genuinely care about their customers always win.…
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Med Spa Success Strategies
1 Wednesday Thoughts: Does Groupon for Med Spas Still Work in 2025? 9:24
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Groupon has long been a go-to strategy for attracting new clients to med spas, but does it still work in 2025? While it can drive traffic, the real question is whether those clients stick around and contribute to long-term profitability at a satisfactory rate. In this video, we explore the real pros and cons of Groupon and whether it's a smart move for your med spa this year.In this video, you’ll learn:✅ How Groupon users differ from other patient types✅ Why retention and tracking are critical when using Groupon✅ Real examples of when Groupon did work - and when it didn’t✅ The difference in client quality between Groupon and paid social ads✅ Why Facebook and Instagram may be better long-term options✅ How to measure your true customer acquisition cost with GrouponAt the end of the day, Groupon can work, but only if it aligns with your goals, capacity, and retention strategy. If you're weighing whether Groupon is the right fit for your med spa in 2025, this video will give you the clarity and data-driven insights you need to make the best decision.Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/…
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Med Spa Success Strategies
1 Powerful Branding Tips, New Meta Ads Ideas, + Med Spa Owner Q&A 41:24
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re continuing with our value-packed format, delivering practical strategies and insights to help you grow and differentiate your med spa in an increasingly competitive market.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode:Thought of the Day –We’re diving deep into real branding - not fonts and logos, but how people feel about your med spa. We walk through the three keys to building a powerful brand that earns loyalty, referrals, and premium pricing.Industry News Stories –-Attorney Courtney Walker’s Instagram for GLP-1 and Legal Updates: https://www.instagram.com/courtapprovedaesthetics/ - Will Compounded Versions of Ozempic and Wegovy Actually Be Banned? https://www.health.com/fda-ban-on-compounded-ozempic-wegovy-semaglutide-11702406 - How Med Spas Conquered America https://www.bloomberg.com/news/articles/2025-02-19/med-spas-boom-with-botox-lip-filler-weight-loss-drugs-in-demand Magic Moves with Lauren Nettles –We share tactical updates we’re implementing with our clients to turn ads and automations into brand-building tools.- Welcome video strategy for ads and automation- Adding personal story & social proof to the ad creative- Using provider personality to enhance newsletters & promotions- Creating patient experience walkthrough videos for website and landing pages- Building emotional connections through consistent storytelling- Incremental changes that build long-term impactMed Spa Owner Q&A –Answering real questions from med spa owners about:- Best CRM for marketing & practice management- How to avoid SEO keyword cannibalization- Are Google Local Service Ads available for med spas?- Balancing high-ticket clients vs deal-seekers in ads- How to rank higher in Google MapsMindset Minute –The “Leadership Ripple”: Your energy is contagious. Show up with clarity and calm, and your team (and business) will follow.Check out this video for more information on blogging for SEO: https://www.youtube.com/watch?v=S29i8SprH5s&t=18s Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/…
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Med Spa Success Strategies
1 Wednesday Thoughts: "Branding" for Med Spas - How to Stand Out From the Crowd! 8:46
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Branding is one of the most misunderstood concepts in Med Spa marketing. Many think it’s just about logos and aesthetics, but true branding is what sets you apart in a crowded market and builds long-term loyalty. In this video, I break down what branding really entails for Med Spas and how to incorporate it into your marketing strategy for better results.In this video, you’ll learn:✅ Why branding is more than just your logo or colors✅ How to differentiate your Med Spa in a competitive market✅ The power of emotional connection in branding✅ Why being "cool among the tastemakers" matters for your business✅ How to leverage influencer marketing and local partnerships for brand credibility✅ The critical role of quality service in building a strong brandAt the end of the day, branding isn’t just about how your Med Spa looks - it’s about how it makes people feel. If you want to create a brand that attracts loyal clients and stands out from the competition, this video is for you! Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/…
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Med Spa Success Strategies
1 New High Performing Ad Ideas, Industry News, + Med Spa Owner Q&A 29:52
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re introducing a brand-new format designed to provide even more valuable insights into med spa marketing, management, and growth. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode: Thought of the Day – We begin with a key insight or idea to set a productive tone for the week. Industry News Stories – - What will happen to weight loss drug supply chains? - https://www.healthline.com/health-news/compounded-weight-loss-drug-ban-ozempic-zepbound - Attorney Courtney Walker’s Instagram for Legal Updates: https://www.instagram.com/courtapprovedaesthetics/ - Michael Girdley on YouTube - https://www.youtube.com/watch?v=Ux5It1VC_aY - Girdley believes the Med Spa boom is shifting from an explosive growth phase to a consolidation phase. Magic Moves with Lauren Nettles – Our Lead Digital Marketing Specialist, Lauren Nettles, joins us to share practical tips, tactics, and strategies to help you better market and manage your practice. Our topic today includes: - A high-performing ad offer that has generated strong results - Why certain discounts work better than others for attracting new patients - The importance of ad targeting and messaging to maximize ROI - How to structure offers that increase bookings without sacrificing long-term profitability Med Spa Owner Q&A – Answering real questions from med spa owners across the country, covering key challenges and growth strategies. Mindset Minute – Closing with a powerful takeaway to help maintain focus, motivation, and a positive mindset throughout the week. See offer benchmark screenshot in this video: https://www.youtube.com/watch?v=3QC0wA8Z3VQ Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/…
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Med Spa Success Strategies
1 Wednesday Thoughts: Med Spa Searches DOWN + Competition UP - What It Means For Your Med Spa 6:33
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -In this video, we dive into Google search data to analyze the current Med Spa market trends and how consumer interest in popular treatments like Botox, laser hair removal, CoolSculpting, and Semaglutide has shifted over time. Using Google Search Analysis, we uncover key insights that every Med Spa owner needs to know to adapt their marketing strategy in 2025. Key Takeaways:✔️ How search trends for Med Spa services have changed since 2018✔️ Why search demand for Botox, laser hair removal, and weight loss treatments has declined✔️ The impact of the COVID boom and tapering off in demand post 2021-22✔️ How to adjust your marketing investments to stay competitive in a slowing market✔️ The importance of tracking marketing ROI and measuring success correctlyIf you own or manage a Med Spa, this data is critical for making informed marketing decisions. Watch until the end to learn how to stay ahead in 2025!…
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Med Spa Success Strategies
1 BETTER Google Ads for Med Spas: Maximize ROI & Eliminate Waste (2025 Series: Part 5) 22:51
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule - Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode takes a deep dive into optimizing Google Ads for Med Spas, focusing on key strategies to boost click-through rates, enhance ad performance, and maximize conversions. You'll learn how to refine your ad copy, choose the right keywords, and improve your landing pages to get the best possible results from your campaigns.In this episode, I will cover:- How to create compelling Google Ads that attract more clicks and conversions- The importance of ad strength grade and how to use it effectively- Why pinning headlines can help control your marketing message- A pro tip for using dynamic keyword insertion to boost quality scores- The best keyword match types to use for Med Spa services- How to build a strong negative keyword list to eliminate wasted ad spend- The importance of a dedicated, high-converting landing page for Google Ads- How new patient promos can lower acquisition costs and increase lead conversions & more!This episode is packed with actionable insights to help you refine your Google Ads strategy and drive more high-quality leads to your Med Spa.Don't miss out on these powerful tactics—watch now and start optimizing your ads for better results!…
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Med Spa Success Strategies
1 Pay-Per-Appointment Marketing for Med Spas: The Problem with Patient Guarantees 8:11
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -In this video, I break down the reality behind patient guarantees in Med Spa marketing and why they might not be the best strategy for your business. While these offers sound appealing - like "30 new patients a month or your money back" - they often come with hidden challenges that can hurt your long-term growth and profitability.- In this video, you’ll learn:✅ How marketing agencies reverse-engineer patient guarantees✅ The biggest issue with patient guarantees: misaligned incentives✅ Why quantity doesn’t always mean quality when acquiring new patients✅ The importance of patient retention and ROI over simple "butts in seats" metrics✅ A real-world case study comparing different ad strategies for Med Spas✅ The scalability challenges of patient guarantees and why they may limit your growthAt the end of the day, true success in Med Spa marketing isn’t just about getting people through the door—it’s about bringing in the right patients who stay, spend, and help your business grow. If you're looking for a strategy built on sustainable success, it’s time to rethink the guarantee model.…
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Med Spa Success Strategies
1 Med Spa Rebooking & Retention Roundtable - Expert Insights from Practices That Do It Best 1:21:54
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley and Lauren Nettles of Med Spa Magic Marketing. On this episode we are joined by:- Renata Roddy of Roddy Med Spa ( https://roddymedspa.com/ )- Laura Smutz of Bold Confidence Aesthetics ( https://boldconfidentyou.com/ )- Brooke Harper and Michelle Plotke of Port St. Lucie Medical Wellness ( https://www.pslwellness.com/ )If you're looking to boost patient retention and increase rebooking rates at your med spa, this episode is packed with actionable strategies!In this episode, we cover:✅ The importance of a strong follow-up process to keep clients coming back.✅ How to effectively rebook clients at checkout and increase conversion rates.✅ Proven techniques to build trust and strengthen relationships with your patients.✅ How to leverage automated reminders and personalization for higher rebooking success.✅ Smart retention strategies to keep clients engaged long-term.✅ The role of consistent communication in creating lasting client loyalty.And more!Make sure you tune in for expert tips to turn first-time clients into repeat visitors! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Renata Roddy of Roddy Med Spa ( https://roddymedspa.com/ )Renata Roddy is the owner of Roddy Med Spa in Danvers, MA. Renata and her team have built a reputation for delivering an exceptional patient experience, which is reflected in their impressive 5-star rating on Google. With a focus on safety, training, personalization, and delivering real results, Roddy Med Spa stands out in the industry.About Laura Smutz of Bold Confidence Aesthetics ( https://boldconfidentyou.com/ )Laura Smutz is the founder of Bold Confidence Aesthetics in San Diego, CA. She specializes in regenerative aesthetics, an innovative approach that enhances youthful structure and function by utilizing the body’s own innate systems for natural repair and healing. Bold Confidence Aesthetics is also proud to have a 5-star rating on Google.About Brooke and Michelle of Port St. Lucie Medical Wellness ( https://www.pslwellness.com/ )Brooke, an injector, and Michelle, an esthetician, are the professionals behind Port St. Lucie Medical Wellness in Port St. Lucie, FL. They focus on providing a holistic approach to healthcare and aesthetics, offering their patients a comprehensive, personalized experience. Like our other guests, their practice is also rated a perfect 5 stars on Google.Follow our guests on Instagram: https://www.instagram.com/roddymedspa/ https://www.instagram.com/boldconfidence_aesthetics/ https://www.instagram.com/pslmedicalwellness/…
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Med Spa Success Strategies
1 GLP-1 Legal Updates, Non-Competes & Compliance - Interview w/ Courtney Walker 56:33
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Play Later Play Later Lists Like LikedWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule On this episode, we're joined by attorney Courtney Walker, founder of Court Approved Aesthetics.( https://courtapprovedaesthetics.com/ )If you own or operate a Med Spa, staying on top of legal updates is crucial to protecting your business. This episode is packed with must-know information on GLP-1 regulations, non-compete agreements, and key compliance considerations for medical aesthetics practices!In this episode, we cover...✅ The latest GLP-1 legal updates and what they mean for med spas✅ The FTC’s stance on non-compete agreements and how state laws impact enforceability✅ Key elements of a legally sound non-compete for med spa providers✅ Common legal mistakes that could put your practice at risk✅ How to navigate restrictive covenants like non-solicitation agreements✅ Best practices for compliance and liability protection in medical aesthetics✅ How AI is being used for legal and compliance support in med spas& more!Don’t miss this essential discussion on legal strategies to safeguard your med spa!About Courtney Walker of Court Approved Aesthetics ( https://courtapprovedaesthetics.com/ )Courtney Walker is a powerhouse in innovation and strategy, bringing a wealth of experience in regulatory compliance, business strategy, and high-stakes decision-making. With a background that includes working with the Tennessee Governor's office, advising the TVA Board of Directors, and guiding private mergers and acquisitions exceeding $23 million, she has a deep understanding of navigating complex legal and business landscapes. Her expertise lies in helping leaders make informed, high-impact decisions that drive success.Follow Courtney on Instagram: https://www.instagram.com/courtapprovedaesthetics/ Resources from Courtney: https://courtapprovedaesthetics.com/ Smiley Aesthetics: https://smileyaesthetics.com/executives/courtney-d-walker-esq/…
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Med Spa Success Strategies
1 Med Spa Facebook & Instagram Ads Strategies That Work! (2025 Series: Part 4) 45:47
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Play Later Play Later Lists Like LikedIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Small details in terms of strategy, offer framing, lead nurturing, graphic elements and more can have a DRAMATIC impact on the ROI and effectiveness of your med spas Facebook & Instagram Ads. Welcome to Episode 4 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we focus on:✅ How to craft high-converting Meta (Facebook & Instagram) ad campaigns that drive consistent new patient bookings.✅ The secret to lowering customer acquisition costs with strategic, results-driven offers.✅ What works (and what doesn’t) in 2025 for med spa advertising—avoid common mistakes!✅ Why a strong, attractive offer is the key to scaling your med spa profitably.✅ How to target high-intent prospects and ensure your ads reach the right audience.& more!We also cover key benchmarks, ad strategies, and real-world case studies to help you fine-tune your Meta ad campaigns and maximize ROI.If you're spending money on ads but not seeing the return you want, this episode will give you the frameworks and tactics to turn your Meta ads into a patient-generating machine!…
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