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Advertising Over Ice: How Tariffs May Shake Up Spending
Manage episode 471426678 series 3495403
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In this week's episode of This Week, Next Week, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah dive into the latest developments shaping media, entertainment, commerce, and economics.
From the impact of potential U.S. tariffs on European alcohol imports to the evolving creator economy, we break down how these shifts are influencing advertisers and consumers alike.
00:00 - Introduction & Topics Overview
01:10 - Alcohol Tariffs: Europe vs US Trade Tensions
04:30 - Impact of Tariffs on Alcohol Advertising Budgets
08:15 - Spotify's Loud and Clear Report: Artist Royalties
11:45 - Music Streaming Trends: Growth and Challenges
14:20 - The Creator Economy: MrBeast and Media Upfronts
17:05 - Defining the Creator Economy
20:40 - Recommendations: Playground Book, Big Technology Podcast
23:10 - Roblox, AI, and Gaming Innovation
Some links:
- GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/
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