Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Inte ...
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Name any sporting event on the planet and Stephen Brunt was probably in attendance. Whether it was the Olympics, World Cup or Super Bowl, he was likely in the press box covering the event for The Globe and Mail or Sportsnet. As a sports columnist and national radio host, Stephen witnessed some of the biggest moments in sports while covering the athletes and executives that created them. This interview series talks to the people who are responsible for creating the moments we remember and und ...
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Identity Architects is the podcast dedicated to spotlighting individuals who have pioneered the way that data and identity can improve the customer experience across media, gaming, financial services, healthcare and more! Visit https://www.infosum.com for more information on InfoSum.
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Der NextM Podcast begleitet die Innovations- und Technologiekonferenz von GroupM Germany, die jedes Jahr neue relevante Themen aus der Medienwelt unter die Lupe nimmt. Wir wissen zwar nicht genau, was die Zukunft bringt – aber wir sind überzeugt, dass eine Kultur der kollektiven Intelligenz uns hilft, die Zukunft zu meistern. Deshalb bietet der NextM Podcast im Jahr 2024 unter dem Motto "Navigating the Unknown" verblüffende Erkenntnisse zu wichtigen technologischen und gesellschaftlichen The ...
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Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
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The Filter Koffee podcast is not an interview. It is a window into the minds of the most interesting people that the host has met. A peek into their craft, passions and convictions. Mostly, it is a conversation. The kind that leaves you richer. The kind that only coffee can bring out. Karthik Nagarajan likes his coffee strong, just like his conversations. This cryptographer turned researcher turned screen writer turned marketer, sits down with creators, activists, business leaders, and the o ...
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Ad execs break down the 2022 Canadian Upfront - what happened and what it means for brands, hosted by Dave Forde.
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Cannes Conversations: Culture, Chaos, and Spotify’s Ad Strategy
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23:37Kate Scott-Dawkins from WPP Media sits down with Brian Berner, Global Head of Ad Sales at Spotify, during Cannes Lions 2025. They discuss the evolution of advertising, Spotify's innovative strategies, and how AI is shaping both consumer experiences and ad creation. The conversation provides insights into global advertising trends, Spotify’s growth …
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Victor Montagliani, President of CONCACAF & VP of the FIFA Council
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55:55Victor Montagliani likes to talk about growing up tough in East Vancouver. A neighbourhood where street smarts got you farther than book smarts. It’s amazing how those skills and that attitude have come in handy in a world that couldn’t be farther removed from East Van - the lofty heights of international soccer. As the President of CONCACAF – the …
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In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.…
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Sable Mi: Reclaim the purpose of advertising
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33:33In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Sable Mi, to discuss insights and measurement, consumer privacy, AI, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Stud…
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This Year, Next Year: A Categorically Different Ad Industry Forecast
25:14
25:14
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25:14Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah from the WPP Media Intelligence team discuss key highlights from their newly released advertising forecast report, This Year, Next Year, MidYear Forecast. The podcast covers global advertising trends, including market projections, shifts in media consumption, and the transformative impact of AI on the…
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Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?
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Amazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus?
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Jesse Redniss, Precise: Keep it people-focused
41:23
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41:23In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jesse Redniss, Founder & CEO of Precise, to discuss customer experience, data privacy, AI, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.…
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From green bubble to blue sky: Google's AI future
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23:29In this episode, Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to discuss the team’s work on the upcoming This Year, Next Year advertising forecast report, set to release publicly on June 10th. The trio dives into key developments in media, technology, and advertising, including major announcements from Google I/O, Xiaomi's rise as a m…
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Prog IO Live: AI, But With A Human Gut Check
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32:32Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.
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The AI Imperative Behind GroupM’s “Restructuring”
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35:43GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?
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Jim Rutherford, Vancouver Canucks President of Hockey Operations
39:53
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39:53On paper, Jim Rutherford's hockey journey started 60 years ago as a goaltender for the Aurora Tigers of the SJHL. Since then, Rutherford has carved out amazing career for himself winning the Jim Gregory Award as General Manager of the year in 2016, being inducted into the Hockey Hall of Fame, and winning Stanley Cups with the Carolina Hurricanes an…
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Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV NewFronts.
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In this episode, Kate Scott-Dawkins and Jeff Foster discuss the busy earnings season, highlighting key economic trends, advertising growth, and the impact of AI on major companies like Meta, Amazon, and Google. They explore the challenges faced by Snap and Spotify, Comcast's revenue struggles, and the future of subscription models in consumer behav…
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Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.
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Sean Crawford, SMG: It’s not about ad sales
43:48
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43:48In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Crawford, Managing Director, North America at SMG, to discuss retail media, commerce media, data collaboration, DEI, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information…
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The Ad Tech Verdict On Google And Third-Party Cookies
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35:45Google’s SSP and ad server businesses have been ruled monopolies. Plus, Google Chrome isn’t going to change its third-party cookie opt-ins, preserving their utility for marketers. Go inside this momentous news.
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In this episode, Kate Scott-Dawkins and Jeff Foster break down Netflix's latest earnings report. They highlight the impressive 13% revenue growth and discuss Netflix's bold ambition to hit a $1 trillion market cap. They also look at how advertising revenue, a strong market, and smart content investments can help the company grow. Kate and Jeff disc…
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Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed.
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In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zach Lain, Director, Global Data Partnerships, PepsiCo, to discuss data privacy, the value exchange, measurement, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoS…
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Riffing On Tariff Tiffs And Risks As Uncertainty Reigns
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37:07The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any potential growth in US ad spending this year. Plus, how retail media and other emerging channels could be threatened by tariff turmoil.
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In this episode, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah explore the escalating US-China tariff situation, its impact on industries like automotive and technology, and how businesses are navigating uncertainty. They also discuss the resilience of the financial services sector, shifts in consumer behavior, and the broader implications for gl…
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What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are back in style (so to speak): bot traffic and the tantalizing dream of scaling programmatic in-game advertising.
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How WPP, GroupM, and InfoSum Are Redefining Data Intelligence
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5:59WPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry’s most secure and scalable data infrastructure. This acqu…
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Brian Lesser, Lauren Wetzel & Evan Hanlon: WPP, GroupM, and InfoSum redefine data intelligence
6:14
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6:14WPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry’s most secure and scalable data infrastructure. This acqu…
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Zora Senat, Verisk Marketing Solutions: Looking backward to look forward
30:35
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30:35In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zora Senat, Chief Commercial Officer, Verisk Marketing Solutions, to discuss collaboration and partnerships, data insights, the consumer experience, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/…
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The Rise of Retail Media and YouTube’s TV Takeover
29:10
29:10
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29:10In this episode hosts Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah are joined by special guest Aisha Khan, Head of Client Engagement for GroupM Global Commerce. Their discussion covers advertising trends among the top media sellers, retail media innovation, economic impacts on advertising, and YouTube’s growing dominance in TV viewing. Note: As …
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In The Room Where (The Ad Auction) Happens
28:56
28:56
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28:56After the IAB Tech Lab proposed to move ad auctions from the browser to the server with its Trusted Server prototype, controversy ensued. Plus: Should data privacy be viewed as a badge of honor or a baseline?
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M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath
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35:14
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35:14Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.
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Olya Dyachuk, Heineken: Brew the joy of true togetherness
48:42
48:42
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48:42In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Olya Dyachuk, Global Media & Data Director, Heineken, to discuss collaboration, Heineken’s DE&I campaigns, their evolving market, AI, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More …
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Advertising Over Ice: How Tariffs May Shake Up Spending
23:19
23:19
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23:19In this week's episode of This Week, Next Week, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah dive into the latest developments shaping media, entertainment, commerce, and economics. From the impact of potential U.S. tariffs on European alcohol imports to the evolving creator economy, we break down how these shifts are influencing advertisers and…
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Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall’s Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can’t promote what you can’t produce. Plus: the rationale behind Publicis’ acquisi…
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In this episode, Kate, Jeff, and Nidhi dive into the latest developments shaping economics, media, technology, and entertainment in 2025. From tariffs impacting trade to the evolution of streaming platforms and AI innovation, we explore how industries are navigating uncertainty and embracing change. Highlights include insights from the US Federal R…
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Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s pursuit of “premium.” Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs.
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Nathan Lindberg, Overwolf: Creators of the future
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55:54
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55:54In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Nathan Lindberg, US Head of Brand Partnerships at Overwolf, to discuss in-game advertising, the value exchange, AI, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on Inf…
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