Big Game, Big Ads, and We’re AppLovin’ It

Media Intelligence

This week, we dive into the highlights of Super Bowl LIX, which achieved a record-breaking 127.7 million viewers across various platforms, including FOX and Tubi. We analyze the implications of this viewership surge for advertisers and discuss how Tubi's simulcast set new streaming records with 15.5 million peak concurrent viewers.

We also explore the growing interest in sports beyond football, focusing on the Rugby Six Nations and its increasing viewership in the UK. Our discussion extends to the performance of European broadcasters, where mixed results reveal shifting dynamics in advertising revenue, particularly in the face of rising digital consumption.

On the economic front, we unpack the latest GDP growth figures from the UK and the U.S., highlighting how inflation continues to impact consumer behavior and retail sales.

Additionally, we cover Fox's strategic acquisition of Red Seat Ventures, aimed at enhancing its connection with audiences through right-leaning podcasts and live events. Google’s impressive turnaround in ad revenue is also examined, with YouTube emerging as a dominant player in TV consumption.

Key Takeaways:

• Record Super Bowl Viewership: Super Bowl LIX attracted 127.7 million viewers, marking a significant increase in audience engagement.

• Tubi's Streaming Success: The platform's simulcast reached 15.5 million peak concurrent viewers, setting new streaming records for the event.

• Rugby Six Nations Growth: Increasing viewership in the UK indicates a broader interest in sports beyond football.

• Mixed Results for European Broadcasters: Shifting dynamics in advertising revenue highlight the importance of digital consumption.
• Economic Insights: The UK shows modest GDP growth while inflation impacts consumer behavior and retail sales in the U.S.
• Fox's Strategic Acquisition: The purchase of Red Seat Ventures aims to connect with audiences through right-leaning podcasts and live events.
• Google's Ad Revenue Turnaround: YouTube reported record ad revenue, solidifying its position as a leader in TV consumption.

NEXT WEEK: Earning seasons continues with Etsy, Cinemark, Booking, Block and more!

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