))
Inflation's impact, AppLovin's rise, and China's unsteady growth
Manage episode 500481676 series 3495403
Content provided by WPP Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WPP Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to break down the latest trends in the economy, media, and advertising. They chat about what lower-than-expected US inflation means for consumers, how Chinese retailers are staying strong despite economic challenges, and some exciting moves in sports streaming and local TV. Plus, they dive into the rapid rise of AppLovin and what it means for advertisers.
00:00 - Introduction
Welcome and overview of inflation, AppLovin, and sports streaming topics.
01:37 - Inflation and Retail Trends
Mixed inflation signals, tariffs, and how advertisers are responding.
08:36 - Global Economic Updates
UK, EU, and China’s growth trends, plus retail spending shifts.
15:49 - Tencent and Mini-Programs
Tencent’s ad growth and the rise of short-form content in China.
20:10 - Sling TV’s $5 Sports Pass
Sling TV’s innovative pricing and its potential impact on streaming.
26:22 - Local TV Consolidation
Nextar and Tegna talks, and what it means for advertisers.
31:14 - AppLovin’s Growth
AppLovin’s 77% growth and its rise as a major advertising player.
34:26 - Wrap-Up and Future Trends
Final thoughts on media shakeups and what’s ahead for advertisers.
101 episodes
Share
