The Power of Video: Boosting Your Nonprofit’s LinkedIn Presence

Missions to Movements

Did you know that LinkedIn video uploads have increased by 34% year over year?!

If your nonprofit isn’t leveraging video on LinkedIn, you’re missing out on a major opportunity to connect with potential donors and advocates. In this episode, I’m sharing a replay of a recent livestream I co-hosted about the power of LinkedIn video with Scott Rising, Senior Content Marketing Manager at LinkedIn.
We cover why it’s the FASTEST growing content format on the platform and how nonprofits can use it as a catalyst for building relationships. Of course, we get into the nitty gritty of optimal video length, formats, and scripting the most powerful hooks, too.
Learn the best video tools like Canva (which is free for nonprofits!) and how to repurpose blog posts, webinars, and newsletters into engaging video stories.
I’ll also explain why you don’t need a professional production team to create impactful LinkedIn videos. Sometimes, all it takes is your phone, a $20 microphone, and a smart content plan to generate over a million impressions!

P.S. Want to watch the replay live? Here is the LinkedIn Live video.

Resources & Links

Connect with Scott on LinkedIn.

Check out these recommended tools for making videos: Canva for Nonprofits, InShot, and CapCut.

If you're interested in incorporating text messaging with 99% open rates into your donor engagement strategy, join me and the team at Tatango for a FREE webinar on March 26th at 1:30pm ET.

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Chapters

1. The Power of Video: Boosting Your Nonprofit’s LinkedIn Presence (00:00:00)

2. Video's Growing Impact on LinkedIn (00:01:42)

3. Introduction to Missions to Movements (00:02:15)

4. Making the Most of Video for Nonprofits (00:03:12)

5. Why Video Works for Nonprofit Storytelling (00:06:47)

6. Content Types That Perform Well (00:11:15)

7. Video Creation Tips: Scripting and Hooks (00:16:33)

8. Filming Techniques and Equipment (00:21:24)

9. Editing, Captions, and Publishing (00:29:31)

10. Final Tips and Q&A Session (00:43:39)

11. Episode Wrap-Up (00:56:02)