Behind the Production of the Monthly Giving Summit with 4,693 Registrants from 58 Countries!

Missions to Movements

Today’s episode is a peek behind the curtain of my recent virtual Monthly Giving Summit. The good, the surprising, and everything in between! With a team of 6 handling strategic planning and marketing, we ended up with 31 speakers and 4,693 registrants from 58 countries!

I’ll share what we paid in speaker fees, the secrets behind our marketing approach, why simple, no-frills video ads work, and how a $2,500 investment in paid ads generated 26% of our total registrations at just $2.04 per registration.

Plus, my combo of email marketing, influencer partnerships, speaker collabs, and strategic outreach that led to a 50% live show-up rate at the summit.

If you’ve ever dreamed of hosting a virtual event that truly moves the needle, this episode is your blueprint. You don't need a massive operation to create meaningful impact — just a genuine desire to serve your community.

Resources & Links

Thank you to our amazing partners who made the Monthly Giving Summit possible: Givebutter, FundraiseUp, MissionWired, Tatango, iDonate, and DonorPerfect.

I used LettrLabs to send thank you notes to speakers.

This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.

Let's Connect!

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• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

Chapters

1. Summit Results and Podcast Introduction (00:00:00)

2. Marketing Approach and Success Metrics (00:03:03)

3. Influencer Partnerships and Promotional Tactics (00:06:30)

4. Attendee Insights and Demographics (00:10:49)

5. Event Structure and Speaker Investment (00:14:40)

6. Partner Contributions and Attendee Feedback (00:17:12)

7. Behind-the-Scenes Team Structure (00:20:55)

8. Key Takeaways and Future Plans (00:23:30)

9. Closing Thoughts and Gratitude (00:28:25)