The LinkedIn Tool Every Fundraiser Should Be Using For Donor & Corporate Partner Growth with Ariana Younai

Missions to Movements

#Non-Profit #Business #Marketing #Dana Snyder #Social Media #Digital Marketing #Nonprofit Marketing #Online Fundraising #Online Marketing #Facebook #Social Media Advertising #Content Strategy #Content Marketing #Podcasting Education #Self-Improvement

20:09

Justin Manly, BCG’s lead on growth and innovation, explains how businesses can choose the right growth strategy given their aspirations and position in the market. Whether a company is gaining or losing share, in a booming or sluggish industry, profitable growth depends on knowing your starting point. Learn More: Justin Manly: https://on.bcg.com/4kGYyPH BCG’s Latest Thinking on Growth and Innovation Analytics: https://on.bcg.com/4kjTEIB BCG’s Latest Thinking on Corporate Finance and Strategy: https://on.bcg.com/3ZeAMlX Your Growth Strategy Depends on Your Starting Point: https://on.bcg.com/43YpzZm The Vitality Code: How Growth Leaders Master Strategy, Technology, People, and Culture: https://on.bcg.com/4dMKjH1 This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp…

about a year ago 35:28

MP3•Episode home

Resources & Links

Connect with Ariana on LinkedIn and apply for FREE access to Sales Navigator (limited to 2,000 nonprofits through April 30, 2025).

Check out Ariana on Episode 99: Unlocking the Power of LinkedIn for Your Nonprofit.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!

Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!

Chapters

1. LinkedIn Members Want to Give (00:00:00)

2. Introduction to LinkedIn for Nonprofits (00:04:34)

3. The Power and Scale of Nonprofit Fundraising (00:10:34)

4. Sales Navigator: Finding Your Donor Needles (00:15:48)

5. Success Stories: Hope for Haiti & Union Settlement (00:19:57)

6. Practical Tips for Maximum Impact (00:24:43)

7. Building Connections That Generate Results (00:31:26)

8. Final Thoughts and Next Steps (00:36:16)

189 episodes

The LinkedIn Tool Every Fundraiser Should Be Using For Donor & Corporate Partner Growth with Ariana Younai

Missions to Movements

published about a year ago

MP3•Episode home

Resources & Links

Connect with Ariana on LinkedIn and apply for FREE access to Sales Navigator (limited to 2,000 nonprofits through April 30, 2025).

Check out Ariana on Episode 99: Unlocking the Power of LinkedIn for Your Nonprofit.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!

Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!

Chapters

1. LinkedIn Members Want to Give (00:00:00)

2. Introduction to LinkedIn for Nonprofits (00:04:34)

3. The Power and Scale of Nonprofit Fundraising (00:10:34)

4. Sales Navigator: Finding Your Donor Needles (00:15:48)

5. Success Stories: Hope for Haiti & Union Settlement (00:19:57)

6. Practical Tips for Maximum Impact (00:24:43)

7. Building Connections That Generate Results (00:31:26)

8. Final Thoughts and Next Steps (00:36:16)

189 episodes

All episodes

Missions to Movements

1
How Boys Town Uses Text Messaging to Fundraise & Deepen Donor Relationships 25:08

4 hours ago25:08

25:08

Would you believe it if I told you that texting is now one of Boys Town’s TOP revenue generating channels? Text messaging isn’t just for appointment reminders. It’s becoming one of the fastest and most effective ways nonprofits can deepen donor relationships. In this episode, I’m talking to Jasonea Shockey, Director of Digital Marketing at Boys Town , to share how her team launched their successful SMS strategy from scratch. With no new hires, they repurposed email content, added emojis, and saw sky-high engagement - think 98–99% open rates! Jasonea walks us through how they leveraged their existing donor list, balanced MMS vs. SMS campaigns, crafted welcome flows, and learned from benchmarks around timing and frequency to improve performance. Even with an aging donor base (average age: early 80s), they found surprisingly strong engagement through mobile. Whether you’re working with a small team or wondering how to stay visible as email privacy rules evolve, this episode offers a clear case for why SMS belongs in your nonprofit's toolkit. P.S. Text DANA to 770-230-8422 to join my texting program. Resources & Links Connect with Jasonea on LinkedIn and learn more about Boys Town on their website . Check out Tatango , the#1 SMS software for nonprofit fundraising. Text the word JOIN to 51550 to join the Boys Town texting program. You can also text DANA to 770-230-8422 to see my own experiment with this. This show is presented by LinkedIn for Nonprofits . We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here , including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply . My book, The Monthly Giving Mastermind , is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!…

Missions to Movements

1
From 0 to 2,000 Monthly Donors from Grassroots Face-to-Face & Phone Fundraising with Katherine Lacefield 44:36

7 days ago44:36

44:36

Katherine Lacefield is taking us behind the scenes of growing a monthly giving program from absolute zero to 2,000 committed donors in just FIVE years, all through grassroots efforts. You’ll hear exactly how Katherine and her team used face-to-face canvassing and phone fundraising (NOT flashy ad campaigns or pricey agency consultants!) to spark long-term donor relationships. These are scrappy, creative tactics that built a high-retention recurring giving engine, all done in-house. We also dive deep into messaging strategies (like the “3 Ps” of monthly giving: proactive, project-based, and political power), why stewardship starts on day one, and how organizations can reframe their energy around fundraising. As the founder of Just Be Cause Consulting , Katherine has truly done it all in the fundraising world: major gifts, peer to peer campaigns, grants and my favorite topic, monthly giving. I can’t wait for you to tune in for this honest and refreshing conversation. Resources & Links Connect with Katherine on LinkedIn and learn more about her consultancy, Just Be Cause . Katherine also has a podcast that explores the causes that shape our world. This show is presented by LinkedIn for Nonprofits . We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here , including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply . My book, The Monthly Giving Mastermind , is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!…

Missions to Movements

1
Sustaining Pride: How The Trevor Project Attracts Lifelong Allies with Kate Anderson 26:37

14 days ago26:37

26:37

This week, we are honoring Pride Month with a powerful conversation about storytelling, community, and the impact of showing up - not just for a moment, but month after month. At the center of this episode is Kate Anderson, Community Philanthropy Manager of Sustainers, who offers us an inside look at how The Trevor Project is building a movement of lifelong allies and deepening relationships with their recurring donors. You’ll hear about the behind-the-scenes tactics they’re using to drive 40-50% open rates, their high-retention onboarding strategies, data-driven storytelling, and interactive Pride kickoff webinar. Even the smallest tweaks (like a single line of text on a donation form), led to a DOUBLING in their monthly donor acquisition. As a leading LGBTQ+ nonprofit, The Trevor Project does a fantastic job of treating sustainers as advocates, and if you’re tuning in, you’ll be inspired to start showing up differently for your most committed supporters. Resources & Links Connect with Kate Anderson on LinkedIn and learn more about The Trevor Project on their website , as well as their Pride campaign . This show is presented by LinkedIn for Nonprofits . We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here , including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply . My book, The Monthly Giving Mastermind , is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!…

Missions to Movements

1
Building Effective Nonprofit Teams to Drive Change (Featuring 2025 LinkedIn Nonprofit Talent Report) 42:38

21 days ago42:38

42:38

Building resilient nonprofit teams has never been more crucial. Today I’m bringing you an enlightening conversation recorded LIVE at LinkedIn’s 2025 Nonprofit Talent Impact Summit in D.C. You’ll hear from Betsy DiMalanta from the Bill & Melinda Gates Foundation and Dr. Luisa Boyarski from Georgetown University's Center for Public and Nonprofit Leadership about what it actually takes to develop effective teams that can weather uncertainty and how to navigate today's complex talent environment. If you’re a nonprofit leader, you’ll walk away with fresh ideas on hiring, retaining, and developing talent in the world of AI. Plus, you’ll hear Betsy and Luisa’s three critical pillars for leading through change: communication, co-creation that empowers team members, and clarity around mission. Listen now to transform how your organization can approach talent development in uncertain times and don’t miss the 2025 LinkedIn Nonprofit Talent Report . Resources & Links Connect with Betsy DiMalanta and Dr. Luisa Boyarski on LinkedIn and check out the 2025 LinkedIn Nonprofit Talent Report . Learn more about Georgetown University's Center for Public and Nonprofit Leadership and download their AI Readiness Toolkit for Nonprofits . This show is presented by LinkedIn for Nonprofits . We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here , including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply . My book, The Monthly Giving Mastermind , is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!…

Missions to Movements

1
Inside the Mastermind: How 5 Nonprofits Launched Monthly Giving Programs 43:57

28 days ago43:57

43:57

What happens when FIVE nonprofit leaders overcome their fear of asking for monthly donations? Transformation. Growth. Sustainability. Today’s episode is an exclusive, behind-the-scenes look at the final support call of my Monthly Giving Mastermind . The Campers, The Plenty, The Advocates, The Circle, and The Cultivators reflect on their launch journeys, their biggest mindset shifts, how they leveraged their boards, and the strategies that are already helping them attract and retain monthly donors. You’ll hear firsthand how FundraiseUp , Flodesk , and LinkedIn Sales Navigator all played a role in simplifying their tech stack, personalizing and segmenting their audiences, and building stronger donor relationships. Plus, Dana and the group discuss the underestimated power of asking current donors to invite a friend or updating automated thank-you emails to create meaningful momentum. This was such a fun round working with these organizations, and so I wanted you to hear how we wrap, and the discussion and the support for one another, and my desire and what I'm plan P.S. I'll be bringing these organizations back in 6-8 months to share their continued progress! If you want to apply for the next round, click here . Resources & Links Check out the featured giving programs from this episode: Camp Cocker Rescue (The Campers), Community Mindfulness Project (The Circle), Picnic Project (The Plenty), Green Arrow CoLab (The Cultivators), and Black Coalition for Safe Motherhood (The Advocates). This show is presented by LinkedIn for Nonprofits . We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here , including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply . My book, The Monthly Giving Mastermind , is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!…

Missions to Movements

1
How Houston Food Bank Grew 5,200 Monthly Donors - The Importance of a Sustainer Role 36:17

5 weeks ago36:17

36:17

Monthly Giving Week is here! So how do you grow a recurring donor program from a trickle to over 5,200 committed supporters? In this powerful episode, Ashlyn Jones, the force behind Houston Food Bank’s “Faithful Friends” program, shares how the organization invested in a full-time sustainer role. AND, why having someone solely focused on nurturing monthly givers has been a game changer for retention and revenue. Ashlyn walks us through how emergencies, storytelling, and strategic touchpoints helped build long-term donor loyalty. She dives into the campaigns and platforms they’ve used, including paid social ads, telefunding, and stewardship emails - and how simple things like phone calls and handwritten notes have moved the needle on retention. One of the most inspiring takeaways? Ashlyn’s approach to storytelling and writing in a way that donors feel their impact immediately, leading to an increase in their monthly gifts. This episode is jam-packed with actionable advice for nonprofits ready to build a loyal base of recurring donors. Resources & Links Connect with Ashlyn on LinkedIn and learn more about the Houston Food Bank on their website . This show is presented by LinkedIn for Nonprofits . We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here , including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply . My book, The Monthly Giving Mastermind , is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!…

Missions to Movements

1
The Habit of Asking: Shifting to a Recurring-First Mindset 19:19

6 weeks ago19:19

19:19

Did you know that only 3% of charitable giving in the U.S. happens on a recurring basis, and moving that needle to just 5% could unlock $9 BILLION in annual funding for nonprofits?! Today I’m sharing my keynote from the 2025 Monthly Giving Summit and pulling back the curtain on what it really takes to stop treating recurring giving like a side hustle. It’s time to make it the main event! Sustainable, predictable revenue doesn’t happen by accident. It happens when we lead with intention, ask boldly, and invite people into something bigger than a one-time gift. And it starts with ONE powerful question: Do you have the habit of asking? Throughout my talk, you’ll hear personal stories, industry-shifting data, and tactical strategies to help you build (or scale) a thriving monthly giving program. You’ll walk away with ideas you can implement today (not next year!), to transform how you position recurring support, activate your donors, and build a future where sustainable giving becomes the norm. Resources & Links Want to see more of the 2025 Monthly Giving Summit? Click here for the YouTube Playlist of all the sessions . Check out Episode 142 to hear Blythe Hill from Dressember unpack their merger and acquisition journey with IJM. This show is presented by LinkedIn for Nonprofits . We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here , including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply . My book, The Monthly Giving Mastermind , is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!…

Missions to Movements

1
How to Get Your Nonprofit Featured in the Press with Gloria Chou 33:38

7 weeks ago33:38

33:38

PR success can create a snowball effect for your nonprofit, ALL at once. But how do you do it? In this episode, I’m talking to former U.S. diplomat turned PR powerhouse Gloria Chou, who’s helped thousands of entrepreneurs and small organizations land over 10,000 media features without needing an agency, big budget, or insider contacts. Gloria shares why traditional PR is often gatekept and how you can break through using her "CPR Method" (Credibility, Point of View, and Relevance) to craft pitches that journalists actually want to open. You’ll learn how to find your nonprofit’s most compelling angles, leverage seasonal and cultural moments, and build a foundation for long-term visibility and impact. If you’ve ever thought your nonprofit was "too small" or "not newsworthy" enough, this conversation will change your mind. Resources & Links Connect with Gloria on Instagram at @gloriachoupr and DM ‘DANA’ to grab her pitching freebie. You can also watch Gloria’s FREE masterclass . Grow your list of media contacts at Source of Sources and sign up for Google News Alerts . This show is presented by LinkedIn for Nonprofits . We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here , including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply . My book, The Monthly Giving Mastermind , is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!…

Missions to Movements

1
The Email Platform that EVERY Nonprofit Should Know About, Flodesk with Dawn Richardson 37:07

8 weeks ago37:07

37:07

If you’d like to check out Flodesk + get my 4-Part Email Welcome Series Workflow sign up with my link ! What if your email marketing platform actually made you feel smarter instead of overwhelmed? Dawn Richardson, Product Education Manager at Flodesk, is here to help you redefine what’s possible in nonprofit email marketing (with ALL the segmenting and automations too!) Email personalization in 2025 is going way beyond just inserting a supporter’s name. Dawn introduces link actions, form preferences, and how to segment donors based on their actual behaviors and interests. Did we mention Flodesk can also support seamless integrations (hello, Canva and Zapier!) and unlimited subscribers and emails - all at a flat-rate price?! I’ve been using this platform for years and I have never wavered or wanted to make a switch. FIVE nonprofits in my Monthly Giving Mastermind even made the switch to Flodesk on the spot and now have a much easier time sending eye-catching emails, boosting their email performance and donor loyalty. Resources & Links Learn more about Flodesk and get 50% off your first year . You can also learn more on their YouTube channe l and by joining the Flodesk Insiders Facebook Group . This show is presented by LinkedIn for Nonprofits . We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here , including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply . My book, The Monthly Giving Mastermind , is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!…

Missions to Movements

1
How Automations Can Save You Time + Increase Donor Relations with Rachel Bearbower 35:52

9 weeks ago35:52

35:52

If you're still manually sending thank you notes, chasing spreadsheets, or struggling to keep up with donor touch points, this episode could save you THOUSANDS of dollars. I’m talking with Rachel Bearbower, an absolute systems wizard and the founder of Nonprofit Automation Agency , to break down how nonprofits can implement systems and automations that actually feel personal. Rachel walks us through some compelling case studies, including a monthly giving program that used customized workflows to segment donors by gift size and deliver messages that felt like they came straight from the Executive Director’s inbox. You’ll hear how my team used Zapier to automatically send scholarship applications from HubSpot to Google Sheets. The kicker? These automations helped scale communications to over 4,700 event registrants without sacrificing personalization! Plus, Rachel shares her “The One Minute Thank You” trick that lands pre-written, customizable drafts in your inbox the moment a donation comes through. Resources & Links Connect with Rachel on LinkedIn or Instagram or book a demo . You can also learn more about Nonprofit Automation Agency on her website . Check out Rachel’s FREE Resources: 5 Ways to Automate Your Stewardship and Create a Remarkable Donor Experience . This show is presented by LinkedIn for Nonprofits . We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here , including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply . My book, The Monthly Giving Mastermind , is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!…

Missions to Movements

1
The LinkedIn Tool Every Fundraiser Should Be Using For Donor & Corporate Partner Growth with Ariana Younai 35:28

10 weeks ago35:28

35:28

Did you know that 80% of LinkedIn's BILLION-plus members want to give back to organizations? Today I’m joined by a repeat guest: Ariana Younai, Head of LinkedIn for Nonprofits! And we’re here to cover how you can strategically use LinkedIn’s most powerful (and often overlooked) tool: Sales Navigator. Ariana shares exactly how it can help fuel your fundraising efforts, build warm donor relationships, and unlock corporate partnerships. And she’s giving us allll the data, examples, and a time-sensitive offer to boot! Ariana also breaks down how to use LinkedIn’s advanced filters, buyer intent signals, and relationship insights to identify top prospects, reactivate lapsed donors, and connect with hidden champions within their existing networks. You’ll even learn how ONE second-degree connection led to a grant that fed over 5,700 essential workers during the pandemic. Resources & Links Connect with Ariana on LinkedIn and apply for FREE access to Sales Navigator (limited to 2,000 nonprofits through April 30, 2025). Check out Ariana on Episode 99: Unlocking the Power of LinkedIn for Your Nonprofit . This show is presented by LinkedIn for Nonprofits . We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here , including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply . My book, The Monthly Giving Mastermind , is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!…

Missions to Movements

1
Behind the Production of the Monthly Giving Summit with 4,693 Registrants from 58 Countries! 28:49

11 weeks ago28:49

28:49

Today’s episode is a peek behind the curtain of my recent virtual Monthly Giving Summit. The good, the surprising, and everything in between! With a team of 6 handling strategic planning and marketing, we ended up with 31 speakers and 4,693 registrants from 58 countries! I’ll share what we paid in speaker fees, the secrets behind our marketing approach, why simple, no-frills video ads work, and how a $2,500 investment in paid ads generated 26% of our total registrations at just $2.04 per registration. Plus, my combo of email marketing, influencer partnerships, speaker collabs, and strategic outreach that led to a 50% live show-up rate at the summit. If you’ve ever dreamed of hosting a virtual event that truly moves the needle, this episode is your blueprint. You don't need a massive operation to create meaningful impact — just a genuine desire to serve your community. Resources & Links Thank you to our amazing partners who made the Monthly Giving Summit possible: Givebutter , FundraiseUp , MissionWired , Tatango , iDonate , and DonorPerfect . I used LettrLabs to send thank you notes to speakers. This show is presented by LinkedIn for Nonprofits . We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here , including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply . My book, The Monthly Giving Mastermind , is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!…

Missions to Movements

1
The Power of Video: Boosting Your Nonprofit’s LinkedIn Presence 55:23

12 weeks ago55:23

55:23

Did you know that LinkedIn video uploads have increased by 34% year over year?! If your nonprofit isn’t leveraging video on LinkedIn, you’re missing out on a major opportunity to connect with potential donors and advocates. In this episode, I’m sharing a replay of a recent livestream I co-hosted about the power of LinkedIn video with Scott Rising, Senior Content Marketing Manager at LinkedIn. We cover why it’s the FASTEST growing content format on the platform and how nonprofits can use it as a catalyst for building relationships. Of course, we get into the nitty gritty of optimal video length, formats, and scripting the most powerful hooks, too. Learn the best video tools like Canva (which is free for nonprofits!) and how to repurpose blog posts, webinars, and newsletters into engaging video stories. I’ll also explain why you don’t need a professional production team to create impactful LinkedIn videos. Sometimes, all it takes is your phone, a $20 microphone, and a smart content plan to generate over a million impressions! P.S. Want to watch the replay live? Here is the LinkedIn Live video . Resources & Links Connect with Scott on LinkedIn . Check out these recommended tools for making videos: Canva for Nonprofits , InShot , and CapCut . If you're interested in incorporating text messaging with 99% open rates into your donor engagement strategy, join me and the team at Tatango for a FREE webinar on March 26th at 1:30pm ET. This show is presented by LinkedIn for Nonprofits . We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here , including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply . My book, The Monthly Giving Mastermind , is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!…

Missions to Movements

1
Gift For You: My 4-Part Monthly Giving Email Welcome Series Using Flodesk (Done For You!) 16:40

13 weeks ago16:40

16:40

Today, I'm sharing something I normally reserve for my paid mastermind clients: a ready-to-implement, 4-part email welcome series designed specifically for monthly donors. Even better? It’s built in Flodesk so you can download and customize it immediately for your organization! When you’re capturing new monthly donors, are you missing a crucial opportunity to take them through a well-timed sequence? I’ll break down the four strategically timed emails that I recommend sending: an immediate thank you, a personal message from leadership, an impact story that demonstrates their support in action, and a 1-month anniversary celebration. Each message serves a beautiful purpose in strengthening donor connection. And using Zapier, you can seamlessly connect this entire sequence with popular donation platforms like Givebutter, FundraiseUp, Classy, and iDonate. Your monthly donors are the backbone of sustainable funding - I can’t wait to see how you use these email templates. Click HERE to download them for FREE. Resources & Links Download my FREE 4-part Monthly Giving Email Welcome Series templates here . And if you need implementation support, book a VIP Intensive with me. If you're interested in incorporating text messaging with 99% open rates into your donor engagement strategy, join me and the team at Tatango for a FREE webinar on March 26th at 1:30pm ET. Try out my favorite email marketing software, Flodesk, and get 50% off your first year! This show is presented by LinkedIn for Nonprofits . We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here , including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply . My book, The Monthly Giving Mastermind , is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!…

Missions to Movements

1
Scaling Impact Through Partnerships: The Face Equality & Sephora UK Story 32:22

14 weeks ago32:22