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Top-Performing Companies Focus on Customer Domains
Manage episode 377612057 series 3409705
Content provided by MIT CISR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MIT CISR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Stephanie Woerner reads MIT CISR's September 2023 research briefing, which she co-authored with Peter Weill. See the text version and related content at https://cisr.mit.edu/publication/2023_0901_DomainOriented_WeillWoerner. Abstract: A domain-oriented company helps serve a customer’s end-to-end need by focusing on customer outcomes rather than on the sales of products and services. In our latest survey, the companies we identified as being domain-oriented were top performers, with a huge premium on revenue growth and net margin. But taking a domain orientation requires a big mindset change of a company. In this briefing we explore what it takes to become a domain-oriented company and illustrate it with examples from Kaiser Permanente, Shopify, and Cemex.
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90 episodes
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Manage episode 377612057 series 3409705
Content provided by MIT CISR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MIT CISR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Stephanie Woerner reads MIT CISR's September 2023 research briefing, which she co-authored with Peter Weill. See the text version and related content at https://cisr.mit.edu/publication/2023_0901_DomainOriented_WeillWoerner. Abstract: A domain-oriented company helps serve a customer’s end-to-end need by focusing on customer outcomes rather than on the sales of products and services. In our latest survey, the companies we identified as being domain-oriented were top performers, with a huge premium on revenue growth and net margin. But taking a domain orientation requires a big mindset change of a company. In this briefing we explore what it takes to become a domain-oriented company and illustrate it with examples from Kaiser Permanente, Shopify, and Cemex.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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