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What Is Data Monetization?
Manage episode 374515837 series 3409705
Content provided by MIT CISR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MIT CISR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Barb Wixom reads MIT CISR's August 2023 research briefing, which she co-authored with Cynthia Beath and Leslie Owens. See the text version and related content at https://cisr.mit.edu/publication/2023_0801_DataMonetization_WixomBeathOwens. Abstract: Our forthcoming book, Data is Everybody’s Business: The Fundamentals of Data Monetization, is mainly about how to create value from data, but for data monetization to occur, any value you create must be realized. Realizing value from data is about converting value created—efficiency or customer value—into money or getting money directly from data by selling it. In this briefing we define the concept of data monetization as it is used throughout the book and describe how to generate financial returns from improving work, wrapping products with data-fueled features and experiences, and selling information solutions.
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92 episodes
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Manage episode 374515837 series 3409705
Content provided by MIT CISR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MIT CISR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Barb Wixom reads MIT CISR's August 2023 research briefing, which she co-authored with Cynthia Beath and Leslie Owens. See the text version and related content at https://cisr.mit.edu/publication/2023_0801_DataMonetization_WixomBeathOwens. Abstract: Our forthcoming book, Data is Everybody’s Business: The Fundamentals of Data Monetization, is mainly about how to create value from data, but for data monetization to occur, any value you create must be realized. Realizing value from data is about converting value created—efficiency or customer value—into money or getting money directly from data by selling it. In this briefing we define the concept of data monetization as it is used throughout the book and describe how to generate financial returns from improving work, wrapping products with data-fueled features and experiences, and selling information solutions.
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Similar to MIT CISR
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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