If you’re reading this, chances are you’re not an undecided voter. But if you don’t want Donald Trump to become president again, between now and November you’ll need to convince as many as you can to cast their ballot for Joe Biden. With the help of some of the smartest strategists, pollsters, and organizers in politics today, host Jon Favreau explores the minds of voters who will decide the 2024 election, and gives you everything you need to persuade the persuadables in your life. Season 4 ...
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Inside the Making of a Super Bowl Ad
Manage episode 465375487 series 3579301
Content provided by Semafor and Semafor Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Semafor and Semafor Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The Super Bowl, the biggest single media event in the US, is upon us. And the Chiefs and the Eagles aren’t the only ones with a lot on the line: advertisers have staked their reputations – and for Instacart’s Laura Jones, her job – on 30 seconds of airtime this Sunday. This week, Ben and Max bring on the Instacart CMO to talk about what it takes to make a Super Bowl ad, the thinking behind their Marvel-style approach, and her high stakes bet in one of the only remaining mass audience moments in media. They also talk about how she got 9 other brands to participate in the ad, why she avoided celebrities, and the vibe shift from “purpose” to escapism in advertising.
Find us on X: @semaforben, @maxwelltani
If you have a tip or a comment, please email us [email protected]
Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media
43 episodes
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Manage episode 465375487 series 3579301
Content provided by Semafor and Semafor Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Semafor and Semafor Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The Super Bowl, the biggest single media event in the US, is upon us. And the Chiefs and the Eagles aren’t the only ones with a lot on the line: advertisers have staked their reputations – and for Instacart’s Laura Jones, her job – on 30 seconds of airtime this Sunday. This week, Ben and Max bring on the Instacart CMO to talk about what it takes to make a Super Bowl ad, the thinking behind their Marvel-style approach, and her high stakes bet in one of the only remaining mass audience moments in media. They also talk about how she got 9 other brands to participate in the ad, why she avoided celebrities, and the vibe shift from “purpose” to escapism in advertising.
Find us on X: @semaforben, @maxwelltani
If you have a tip or a comment, please email us [email protected]
Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media
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