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Content provided by MJSA, Manufacturing Jewelers, and Suppliers of America (MJSA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MJSA, Manufacturing Jewelers, and Suppliers of America (MJSA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Lab-Grown Diamonds Update with Marty Hurwitz (MVI Marketing)
Manage episode 394105557 series 3547266
Content provided by MJSA, Manufacturing Jewelers, and Suppliers of America (MJSA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MJSA, Manufacturing Jewelers, and Suppliers of America (MJSA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this inaugural episode, host Travis Searle talks with Marty Hurwitz, CEO of MVI Marketing, about the current status of lab-grown diamonds. They discuss the impact of bigger industry players like Signet, De Beers, and Richline entering the space, the revenue potential for retailers who are embracing lab-grown options, the marketing techniques jewelers are using to promote them to millennial-age buyers, and what the future of holds.
39 episodes
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Manage episode 394105557 series 3547266
Content provided by MJSA, Manufacturing Jewelers, and Suppliers of America (MJSA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MJSA, Manufacturing Jewelers, and Suppliers of America (MJSA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this inaugural episode, host Travis Searle talks with Marty Hurwitz, CEO of MVI Marketing, about the current status of lab-grown diamonds. They discuss the impact of bigger industry players like Signet, De Beers, and Richline entering the space, the revenue potential for retailers who are embracing lab-grown options, the marketing techniques jewelers are using to promote them to millennial-age buyers, and what the future of holds.
39 episodes
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