Season 3, Episode 19: Understanding AdAttributionKit (with David Philippson)

Mobile Dev Memo Podcast

29:22

The world often feels rigged. And this episode is a wake-up call to recognize the barriers that exist for those who don’t fit the traditional mold. In this episode, which is a kind of tribute to my dear departed Dad, I recount some powerful lessons from the man who was a brilliant psychiatrist and my biggest champion. He taught me that if something feels off about the environment you’re in, it probably is—and it’s absolutely hella-not your fault. We dare to break into the uncomfortable truth that many workplaces are designed for a very specific demographic, leaving neurodivergent individuals, particularly those on the autism spectrum, feeling excluded. I share three stories in which my Dad imparted to me more than my fair share of his wisdom, and I'm hoping you to can feel empowered. You'll learn that we can advocate for ourselves and others to create a more inclusive work culture. Newsletter Paste this into your browser if the newsletter link is broken - https://www.lbeehealth.com/ Join our Patreon - https://differentnotbrokenpodcast.com/patreon Mentioned in this episode: Sign Up For Our Newsletter Stay updated on all the things! Get added to our newsletter mailing list. Newsletter…

about a year ago 48:34

MP3•Episode home

My guest on this episode of the Mobile Dev Memo podcast is David Philippson, the founder and CEO of Dataseat, a privacy-first mobile DSP. As David notes in our conversation, this is the fourth episode of the MDM podcast on which David has appeared, which likely makes him the most recurring guest. David is a wealth of insight into the mobile advertising ecosystem, having founded one of the first MMPs, Ad-X, which was acquired by Criteo in 2013.

In this episode, David and I discuss AdAttributionKit, the advertising attribution framework that Apple introduced at WWDC this year and which is mostly -- currently, anyway -- a re-brand of SKAdNetwork. Among other things, we cover:

The changes to mobile attribution introduced with AdAttributionKit;
The extent to which AdAttributionKit is an attempt to unify attribution across platforms, and what would that conceivably might look like in a few years' time;
Whether Meta or Google are any more likely to adopt AdAttributionKit than they were SKAdNetwork;
Why Apple made the change that only allows one view-through impression to be open at a time;
Apple's long-term vision for attribution;
Whether Private Cloud Compute will have a measurement use case at some point;
Updated thoughts on the likelihood of Apple deploying its "nuclear option" of IP obfuscation.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it's all about.
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

119 episodes

#Business #MobileDevMemo

Season 3, Episode 19: Understanding AdAttributionKit (with David Philippson)

Mobile Dev Memo Podcast

16 subscribers

published about a year ago

MP3•Episode home

The changes to mobile attribution introduced with AdAttributionKit;
The extent to which AdAttributionKit is an attempt to unify attribution across platforms, and what would that conceivably might look like in a few years' time;
Whether Meta or Google are any more likely to adopt AdAttributionKit than they were SKAdNetwork;
Why Apple made the change that only allows one view-through impression to be open at a time;
Apple's long-term vision for attribution;
Whether Private Cloud Compute will have a measurement use case at some point;
Updated thoughts on the likelihood of Apple deploying its "nuclear option" of IP obfuscation.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it's all about.
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

119 episodes

#Business #MobileDevMemo

All episodes

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13 days ago49:36

49:36

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20 days ago47:55

47:55

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1
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27 days ago44:24

44:24

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1
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5 weeks ago46:37

46:37

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1
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6 weeks ago40:51

40:51

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43:10

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1
Season 5, Episode 10: Podcast: Understanding "Brandformance" marketing (with Jess Jacobs) 46:55

9 weeks ago46:55

46:55

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1
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1
Season 5, Episode 8: The state of eCommerce in 2025 (with Rishabh Jain) 44:08

11 weeks ago44:08

44:08

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1
Season 5, Episode 7: Understanding the EU's AI Act (with Mikołaj Barczentewicz) 54:53

12 weeks ago54:53

54:53

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1
Season 5, Episode 6: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube) 39:00

13 weeks ago39:00

39:00

My guests on this week's episode of the podcast are John Lynch and JP Dube . John is the University of Colorado Distinguished Professor at the Leeds School of Business, University of Colorado-Boulder, and JP is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business. Together, along with a number of co-authors, they have written a draft paper titled The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing , which is the subject of our conversation. Among other things, we discuss: The various compromises that are inherent in instituting privacy-related data restrictions; What regulators and government officials get wrong about personalized advertising; The difference between consumers' stated and revealed privacy preferences; The benefits to consumers of privacy; The potential win-win proposition of personalized advertising and price discrimination; How the GDPR should be instructive for US policymakers. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

1
Season 5, Episode 5: The measurement myth 32:31

14 weeks ago32:31

32:31

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Knowing the context of his work, my view of the infamous quote attributed to John Wanamaker is that advertising measurement is fundamentally and necessarily uncertain, even in success. This surfaces another, in my view, invalid interpretation of the quote: that advertising is only effective when it can be measured perfectly, absolutely, and with total precision. To my mind, this has been the prevailing view within digital advertising sector: that advertising measurement is inherently defined by total, deterministic precision. This is the measurement myth. In this podcast, I’ll unpack the measurement myth and why I believe the digital advertising ecosystem is abandoning it in favor of more holistic, statistically sophisticated, and scalable approaches to advertising attribution and measurement. I’ll discuss some of the methodologies at the frontier of advertising attribution that are alleviating the need for deterministic identity in advertising measurement and how their use allows advertisers to materially expand the reach of their messaging, and what the implications of that are for the digital economy. Resources referenced / cited in this podcast: CapitalOne Mobile e-Commerce Statistics Sensor Tower 5 Year Market Forecast IAB 2025 Outlook Study Meta’s Renaissance Everything is an ad network Netflix and Disney+ advertising, two years in Flying blind Last-click attribution, deterministic measurement, and Wittgenstein’s ruler A Comprehensive Guide to Bayesian Marketing Mix Modeling Podcast: Understanding Interoperable Private Attribution (with Ben Savage) What is Federated Learning in digital advertising? Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe . Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

1
Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis) 46:22

15 weeks ago46:22