))
Every Design Choice Should Stop The Scroll Or It's Not Worth Making
Manage episode 489190259 series 3629103
Content provided by Jason Craparo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Craparo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What turns a property from a place to stay into a story worth sharing? Ben Wollf has cracked the code.
The cofounder of Onera and Oasi transformed from a consultant to hospitality innovator by creating architectural marvels that guests can't help but photograph. They're experiential destinations designed to transport guests into dreamlike natural settings while generating millions of views on social media.
Wollf's journey illuminates the changing landscape of travel marketing. After COVID devastated his short-term rental business in 2020, he pivoted toward creating highly shareable, nature-immersive hospitality experiences. This pivot birthed not only successful properties but also a marketing agency helping other hotels achieve similar results through storytelling and video-first content strategies.
LinkedIn: Ben-Wolff
IG: @iambenwolff
Newsletter: https://stayoasi.ck.page/newsletter
Oasi website - stayoasi.com
Onera website - stayonera.com
[00:00:00] Intro and welcome
[00:08:10] Introducing Ben Wolf & Experiential Hospitality.
[00:14:40] From Consulting to Entrepreneurship.
[00:22:40] Storytelling for the Modern Traveler.
[00:31:30] Social Media Attribution Challenges.
[00:38:30] Memorable Travel Experiences.
11 episodes
Share
