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#56 - Building a Culture of Customer Curiosity

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Manage episode 442759393 series 3377566
Content provided by FlexMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FlexMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What does it mean to be curious about customers? In this episode of the MRX Lab, we speak to Charlotte Vicary about the impact of building a sustainable long-term culture within your business, in which teams aren't just close to customers, they're intrinsically interested in their everyday lives. Over the course of 20 minutes, we cover the tools and techniques that The Customer Closeness Company have developed to stimulate interest and drive better decisions. We also touch on the challenges facing business today - in a world where customers have high expectations and great experiences aren't stand out memories, but the standard. We explore how a culture of curiosity can help meet those expectations and give voice to customers in a sea of competing priorities. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Charlotte Vicary, Founding Director @ The Customer Closeness Company For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠

Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠/

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64 episodes

Artwork
iconShare
 
Manage episode 442759393 series 3377566
Content provided by FlexMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FlexMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What does it mean to be curious about customers? In this episode of the MRX Lab, we speak to Charlotte Vicary about the impact of building a sustainable long-term culture within your business, in which teams aren't just close to customers, they're intrinsically interested in their everyday lives. Over the course of 20 minutes, we cover the tools and techniques that The Customer Closeness Company have developed to stimulate interest and drive better decisions. We also touch on the challenges facing business today - in a world where customers have high expectations and great experiences aren't stand out memories, but the standard. We explore how a culture of curiosity can help meet those expectations and give voice to customers in a sea of competing priorities. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Charlotte Vicary, Founding Director @ The Customer Closeness Company For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠

Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠/

  continue reading

64 episodes

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