Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Player FM - Internet Radio Done Right
Checked 21d ago
Added three years ago
Content provided by FlexMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FlexMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Similar to MRX Lab
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k
279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Capitalmind looks at stocks, bonds, funds and the macro to bring you their view on the Indian financial markets. We discuss all things related to investing at our focussed podcast that keeps it simple. For more, go to capitalmind.in and to invest with us, visit capitalmindwealth.com
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
))
Daily Deals
Podcasts Worth a Listen
SPONSORED
N
Netflix Sports Club Podcast
1 America’s Sweethearts: Dallas Cowboys Cheerleaders Season 2 - Tryouts, Tears, & Texas 32:48
32:48 
Play Later 
Play Later 
Lists 
Like 
Liked32:48
Play Later
Play Later
Lists
Like
LikedAmerica’s Sweethearts: Dallas Cowboys Cheerleaders is back for its second season! Kay Adams welcomes the women who assemble the squad, Kelli Finglass and Judy Trammell, to the Netflix Sports Club Podcast. They discuss the emotional rollercoaster of putting together the Dallas Cowboys Cheerleaders. Judy and Kelli open up about what it means to embrace flaws in the pursuit of perfection, how they identify that winning combo of stamina and wow factor, and what it’s like to see Thunderstruck go viral. Plus, the duo shares their hopes for the future of DCC beyond the field. Netflix Sports Club Podcast Correspondent Dani Klupenger also stops by to discuss the NBA Finals, basketball’s biggest moments with Michael Jordan and LeBron, and Kevin Durant’s international dominance. Dani and Kay detail the rise of Coco Gauff’s greatness and the most exciting storylines heading into Wimbledon. We want to hear from you! Leave us a voice message at www.speakpipe.com/NetflixSportsClub Find more from the Netflix Sports Club Podcast @NetflixSports on YouTube, TikTok, Instagram, Facebook, and X. You can catch Kay Adams @heykayadams and Dani Klupenger @daniklup on IG and X. Be sure to follow Kelli Finglass and Judy Trammel @kellifinglass and @dcc_judy on IG. Hosted by Kay Adams, the Netflix Sports Club Podcast is an all-access deep dive into the Netflix Sports universe! Each episode, Adams will speak with athletes, coaches, and a rotating cycle of familiar sports correspondents to talk about a recently released Netflix Sports series. The podcast will feature hot takes, deep analysis, games, and intimate conversations. Be sure to watch, listen, and subscribe to the Netflix Sports Club Podcast on YouTube, Spotify, Tudum, or wherever you get your podcasts. New episodes on Fridays every other week.…
#57 - Interoperability, FHIR and the Standardisation of Data
Manage episode 450096120 series 3377566
Content provided by FlexMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FlexMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In the world of healthcare data management, there's few problems more challenging to overcome than the connection of multiple systems, formats and providers. Compounding this is a strict data privacy environment, and the need for information to be readily available at the point of care. So, in this episode of the MRX Lab, we take a deep-dive into how the healthcare data environment has become so fractured, and the latest innovations in interoperability that are seeking to build a more accessible future.
From promising to give consumers more direct control over personal health data, to streamlining communications between (and within) care settings - a new standard known as FHIR aims to solve these challenges, acting as an integration engine for legacy and future systems alike. To get to grips with how it all works, and what insight pros can learn from it - we speak to Keith Schoonover, VP of Client Strategy at research agency KJT Group, and Laury Liu, Market Intelligence Manager at the software vendor Intersystems.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Keith Schoonover, VP of Client Strategy @ KJT Group
Featuring: Laury Liu, Market Intelligence Manager @ Intersystems
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
65 episodes
ShareManage episode 450096120 series 3377566
Content provided by FlexMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FlexMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In the world of healthcare data management, there's few problems more challenging to overcome than the connection of multiple systems, formats and providers. Compounding this is a strict data privacy environment, and the need for information to be readily available at the point of care. So, in this episode of the MRX Lab, we take a deep-dive into how the healthcare data environment has become so fractured, and the latest innovations in interoperability that are seeking to build a more accessible future.
From promising to give consumers more direct control over personal health data, to streamlining communications between (and within) care settings - a new standard known as FHIR aims to solve these challenges, acting as an integration engine for legacy and future systems alike. To get to grips with how it all works, and what insight pros can learn from it - we speak to Keith Schoonover, VP of Client Strategy at research agency KJT Group, and Laury Liu, Market Intelligence Manager at the software vendor Intersystems.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Keith Schoonover, VP of Client Strategy @ KJT Group
Featuring: Laury Liu, Market Intelligence Manager @ Intersystems
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
65 episodes
All episodes
×
M
MRX Lab
1 #65 - Customer Closeness, Research Delivery & Insight Leadership 26:44
26:44 Play Later Play Later Lists Like Liked26:44
Play Later Play Later Lists Like LikedWhen asked about the insight that surprised her most throughout her career, today's guest didn't answer with an unexpected fact about consumers - but instead an observation about how stakeholder response to insight is influenced significantly by its delivery. That's the jumping off point for a wide-ranging discussion with Rosemary Hadden, Head of Customer and Market Insight at City & Guilds. In this episode, new MRX Lab host Paul Hudson explores what it takes to become an insight leader with Rose - including the importance of building a strong team, having a strategic outlook, and speaking the language of stakeholders. That's how we achieve cut through and get customer focus to permeate decision making. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Rosemary Hadden, Customer and Market Insight Manager at City & Guilds For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #64 - Applying Human Truths to Insight and Marketing 23:55
23:55 Play Later Play Later Lists Like Liked23:55
Play Later Play Later Lists Like LikedCreating a culture of customer centricity needs more than great insight. It requires the wisdom to know not just what the data is telling you, but what customers are really saying. But building this type of organisational empathy is no easy task - especially in an age where technology and artificial intelligence are becoming increasingly commonplace. In this wide-ranging discussion with Shanice Mitchell, we discuss the human truths that will always apply to market research. The need to build empathy. The importance of good communication. Why customers yearn to feel listened to. And, most of all, why curiosity always wins out. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Shanice Mitchell, Marketing Insight Manager at APMG International For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #63 - How to Socialise Customer Insight and Engage Stakeholders 27:28
27:28 Play Later Play Later Lists Like Liked27:28
Play Later Play Later Lists Like LikedHow do successful brands ensure that customer research, insight and data is integrated into operational decision-making? That's the question that Kira Newton from British Gas helps us to answer - as she explains the role of the CX Club, strong internal branding, always-on insight and developing tools that respond to the needs of each business unit. Over the course of this 20 minute episode, we discuss how British Gas make use of a wide variety of methods, including regular meetings, guest speakers, and an engaged community of customers to bring data to life and ensure it forms the basis for robust decision making. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Kira Newton, Head of Customer Experience Research and Insight @ British Gas For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #62 - Insight, Consumer Duty and Raising Voluntary Standards 23:50
23:50 Play Later Play Later Lists Like Liked23:50
Play Later Play Later Lists Like LikedIt's no secret that the financial services industry is one of the most heavily regulated consumer sectors in the UK. But can regulation, or voluntary commitments, become an advantage? In this fascinating MRX Lab episode, we speak to Patrick Alcantara, Director of Compliance and Insight at Lending Standards Board about how consumer duty (and voluntary governance) represents an opportunity for forward-thinking brands. But that's not all. Over the course of 20 minutes, we cover a wide range of topics - including routes into the industry, the skills that set researchers up for success and how customer closeness defines successful insight. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Patrick Alcantara, Director of Compliance and Insight @ Lending Standards Board For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #61 - Empowering Women Leaders in Market Research 29:03
29:03 Play Later Play Later Lists Like Liked29:03
Play Later Play Later Lists Like LikedHow does the research sector empower female leaders? How do we address the gender pay gap? How do we account for the additional challenges that women face in their day to day roles? In this thought provoking episode of the MRX Lab, we speak with AURA Award Winner Mayra Munguia about her experience, practical advice and path navigating a complex issue. Throughout the episode we touch on the role of motherhood and childcare, the difference that employers and managers can make through attitude or policy, plus what it takes to deliver award-winning research. All stemming from a place of genuine care, understanding and empathy. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Mayra Munguia, Insight Manager @ BT For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #60 - Neurodivergence, ADHD and a Career in Market Research 22:23
22:23 Play Later Play Later Lists Like Liked22:23
Play Later Play Later Lists Like LikedIn the first episode of Season 6, we're thrilled to be joined by Andy Morrison, Market Research Specialist at HSB and ADHD UK Ambassador. Since a diagnosis in 2023, Andy has worked tirelessly as an advocate for individuals with neurodigence in the workplace and to raise awareness for ADHD. In this episode, he discusses his journey pre- and post-diagnosis, plus shares valuable advice on how to manage ADHD in the workplace. From taking a test-and-learn approach to management strategies, to being open and honest in communication with colleagues - Andy's advice highlights how researchers and employers can make the workplace an effective and productive environment for all. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Andy Morrison, Market Reseaerch Specialist @ HSB For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
This episode is a little different, and a little bittersweet. After nearly sixty epiosdes and five seasons, MRX Lab host Chris Martin is passing the baton. In the season finale, we introduce Mike Connor - who will take over the podcast from season six onwards. We find out more about Mike and his journey into the research sector, in addition to his vision for the podcast and what to expect next. As this chapter closes for the MRX Lab, Chris reflects on the show's history and how it has evolved. He also shares his thoughts on the opportunities and challenges facing the research sector, informed by half a decade of interviews. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Mike Connor, SDR @ FlexMR For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #58 - The Nexus of Research, Marketing and Entrepreneurship 20:21
20:21 Play Later Play Later Lists Like Liked20:21
Play Later Play Later Lists Like LikedWhere exactly does the overlap between research, marketing, past, present and future lie? In this epiosde, Hannah Pira from the Memu Open Research Campus, joins us to discuss her journey from marketing entrepreneur to researcher - what she's learnt along the way, and how to foster more open collaboration. In a wide-ranging discussion, we explore the fundamental role of marketing in management and alternative ways strategic communications can contribute to a more sustainable society. We also highlight similarities between entrepreneurs, researchers and marketers, plus the innovative approach to knowledge creation that Memu Open Campus is built on. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Hannah Pira, Researcher @ Memu Open Research Campus For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #57 - Interoperability, FHIR and the Standardisation of Data 28:47
28:47 Play Later Play Later Lists Like Liked28:47
Play Later Play Later Lists Like LikedIn the world of healthcare data management, there's few problems more challenging to overcome than the connection of multiple systems, formats and providers. Compounding this is a strict data privacy environment, and the need for information to be readily available at the point of care. So, in this episode of the MRX Lab, we take a deep-dive into how the healthcare data environment has become so fractured, and the latest innovations in interoperability that are seeking to build a more accessible future. From promising to give consumers more direct control over personal health data, to streamlining communications between (and within) care settings - a new standard known as FHIR aims to solve these challenges, acting as an integration engine for legacy and future systems alike. To get to grips with how it all works, and what insight pros can learn from it - we speak to Keith Schoonover, VP of Client Strategy at research agency KJT Group, and Laury Liu, Market Intelligence Manager at the software vendor Intersystems. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Keith Schoonover, VP of Client Strategy @ KJT Group Featuring: Laury Liu, Market Intelligence Manager @ Intersystems For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #56 - Building a Culture of Customer Curiosity 23:42
23:42 Play Later Play Later Lists Like Liked23:42
Play Later Play Later Lists Like LikedWhat does it mean to be curious about customers? In this episode of the MRX Lab, we speak to Charlotte Vicary about the impact of building a sustainable long-term culture within your business, in which teams aren't just close to customers, they're intrinsically interested in their everyday lives. Over the course of 20 minutes, we cover the tools and techniques that The Customer Closeness Company have developed to stimulate interest and drive better decisions. We also touch on the challenges facing business today - in a world where customers have high expectations and great experiences aren't stand out memories, but the standard. We explore how a culture of curiosity can help meet those expectations and give voice to customers in a sea of competing priorities. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Charlotte Vicary, Founding Director @ The Customer Closeness Company For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter /…
M
MRX Lab
1 #55 - A Clientside Evaluation of AI in Market Research 28:47
28:47 Play Later Play Later Lists Like Liked28:47
Play Later Play Later Lists Like LikedAI is pushing the boundaries of market research. From augmenting or modelling quantitative studies with synthetic data to simplifying fieldwork and conducting complex qualitative analysis - nearly every aspect of the industry has been touched by the technological revolution. But how are clientside research teams adapting to this shift? We speak to Billy Budd from Coventry Building Society to find out. In this jam-packed episode, we discuss the various ways that clientside researchers are evaluating the plethora of AI tools on the market, what teams look for and how such tools are transforming work. We deep dive into examples from Billy's own experience, plus consider the impact on the wider business and direct stakeholders alike. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Billy Budd, Customer Insight Specialist @ Coventry Building Society For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #54 - Marketing Communications for Research and Insight 25:49
25:49 Play Later Play Later Lists Like Liked25:49
Play Later Play Later Lists Like LikedThe insight industry is awash with methods and techniques for data collection and analysis. But as an organisational function, we still pay too little attention to the marketing and communication of the work that we do. Although many endeavour to become better storytellers, it's apparent that much value is still locked behind debriefs and powerpoint decks. So how do we unlock that value? In this MRX Lab episode, we speak with Emily James, Content Manager at FlexMR, about how to communicate and market data within an organisation. How to turn the techniques we use to understand and influence consumers to internal audiences, creating engaging narratives and deliverables that are memorable and long-lasting. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Emily James, Content Manager @ FlexMR For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #53 - Managing Stakeholder Expectations & Valuing Insight 23:28
23:28 Play Later Play Later Lists Like Liked23:28
Play Later Play Later Lists Like LikedIn this episode of the MRX Lab, we speak with Iain Stanfield - Insight Lead at Specsavers on the challenges that client-side research teams face and practical ways to overcome them. In particular, we hone in on the disconnect that can arise between stakeholder needs, expectations and insight priorities. We explore the need for teams to sense and respond to business changes, plus how to develop capacity for foresight. In addition, we discuss the parallels between insight and marketing - how the two interrelated professions can learn from each other and what it means to adopt a two speed approach. Check out the full episode to hear more. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Iain Stanfield, Insight Lead @ Specsavers For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #52 - Overcoming the Commercial Challenges of Research 29:26
29:26 Play Later Play Later Lists Like Liked29:26
Play Later Play Later Lists Like LikedDoes the insight industry need a rebrand? Do researchers need to be more confident in our role as drivers of brand growth? These are some of the thorny questions we dive into throughout this discussion with Paul Griffiths of Client Advocates, drawing on his 10+ years years of experience advising both senior client-side leaders and agencies alike. We also explore the wide variety of commercial challenges facing the industry today: from diminishing budgets to inflated expectations, new competition and shifting priorities. Check out the full 30 minutes for all of this and more. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Paul Griffiths, Founder @ Client Advocates For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #51 - What It Takes to Become a Future Insights Leader 24:43
24:43 Play Later Play Later Lists Like Liked24:43
Play Later Play Later Lists Like LikedThe market research landscape is a challenging one to navigate - drawing professionals from social sciences, business management and academic disciplines. What that creates is an environment in which future leaders need to hone both practical research, and a complex set of interdisciplinary, skills to succeed. In this episode, we speak to Harriet Williams, Insight Manager at FlexMR who was shortlisted for the prestigious GRIT Future List and named as Significant Insights 30 Under 30 honoree in 2024. We discuss her path to market research, advice for new researchers and the challenges that the industry has yet to overcome. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Harriet Williams, Insight Manager @ FlexMR For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #50 – A Filmmaker's Guide to Telling Impactful Stories 25:45
25:45 Play Later Play Later Lists Like Liked25:45
Play Later Play Later Lists Like LikedAs marketers, brand managers and insight professionals seek better ways to create emotional connections with audiences, video has long stood as an attractive, creative medium that commands attention. In this episode, we speak to Harry McGill, Co-Founder and Creative Director at McGill Productions, about what makes film and video such a powerful storytelling tool – and how the best in the business harness it. We discuss what it takes to create an emotional, compelling and memorable story on screen, and what can be learnt from the process. We highlight the importance of audience understanding and the role of empathy building, as well as connecting narratives to tangible results. Listen now to find out more. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Harry McGill, Co-Founder & Creative Director @ McGill Productions For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #49 – Improving Survey Quality and the Participant Experience 21:08
21:08 Play Later Play Later Lists Like Liked21:08
Play Later Play Later Lists Like LikedDespite recent advances in data collection, analysis and communication – asking questions is still the lifeblood of the insight industry. So why, then, is the quality of this vital component of our craft so often overlooked? In this episode of the MRX Lab, we speak to FlexMR CEO Paul Hudson about the challenges associated with determining and raising survey standards, plus how a renewed focus on participant experiences might provide the answer. We explore the role of benchmarking, industry collaboration and co-design of standards in addressing this critical issue. Additionally, we examine the barriers to implementation, and seek to answer why such initiatives are difficult to implement – despite the drivers of a positive participant experience being widely known. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Paul Hudson, CEO @ FlexMR For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #48 - Building Insight Teams for Transformative Change 26:19
26:19 Play Later Play Later Lists Like Liked26:19
Play Later Play Later Lists Like LikedHow do you turn insight from a routine, mundane process into a driver of transformative change and competitive advantage for your business? With over 15 years experience developing teams and functions for leading UK brands - including British Airways, Halfords, and Saga - Debra Walmsley explains how in our opening episode of Season 5. We discuss the skills, roles and competencies that research teams should look to develop, as well as the importance of internal sponsors and the steps to build a strong business case. We also investigate the changing landscape of client-side research and how to deliver value in a post-covid, hybrid world. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Debra Walmsley, Customer Insight Consultant For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #47 - Generative AI and the Future of ResTech 33:36
33:36 Play Later Play Later Lists Like Liked33:36
Play Later Play Later Lists Like LikedIf 2023 is to be remembered for one technological boom, it will be the explosive growth of generative AI. In this episode, we speak to Phil Sutcliffe, Managing Partner of Nexxt Intelligence inca about what that means for the research industry, how new modes of working will develop and why AI represents the biggest opportunity to improve insight since the dawn of the internet. Across this 30 minute episode, we explore some of the present-day applications in ResTech, including conversational surveys and the holy grail for many insight teams - qual at the scale of quant. We also touch on potential future applications that may enter the mainstream conversation soon, such as synthetic users and fully automated projects. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Phil Sutcliffe, Managing Partner at Nexxt Intelligence inca For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #46 - How Researchers Become Decision Consultants 26:47
26:47 Play Later Play Later Lists Like Liked26:47
Play Later Play Later Lists Like LikedThe role of research doesn’t end at the point of debrief. To create a successful, valued insight function it’s vital to engage with key business challenges, large and small. In this jam-packed episode, Nicola Stevens shares her experience building a research team from scratch – and the lessons learnt along the way. We discuss the role of post-debrief decision sessions, the value of running small scale experiments, and the different ways of determining value. The episode also touches on the importance of honesty, outreach and the process of winning trust from colleagues across your business. So tune in to find out how your research team can grow into flourishing decision consultants. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Nicola Stevens, Head of Insight at Close Brothers Motor Finance and Close Brothers Premium Finance For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #45 - Customer Salience: How Insight Achieves a Seat at Many Tables 23:38
23:38 Play Later Play Later Lists Like Liked23:38
Play Later Play Later Lists Like LikedIt’s a challenging time for the insight industry. But after successive Bellwether reports highlighting a downward trend in spend, new research from the IPA and stagnating customer service standards – the need for sound decision-making has never been greater. In this episode, Danny Russell explains why aiming for a seat at the boardroom table might be a mistake, and how building a culture of customer salience – in which research has a seat at many tables – offers a greater opportunity to have tangible, operational impact. To find out more about Customer Salience and the 4C model, sign up to the upcoming AURA decision making masterclasses in Manchester and London later this year. Or visit the FlexMR resource centre to grab a copy of the online toolkit. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Danny Russell, Non-Exec Director & Strategic Advisor For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #44 - Simplicity, Staying Power and Informed Decisions 31:09
31:09 Play Later Play Later Lists Like Liked31:09
Play Later Play Later Lists Like LikedBoth the marketing and research industries have undergone tremendous change in the last decade. Discovering the new role that insight teams play in the modern world is a challenge for many. In this episode, we explore the intersection of data, communication and company culture with award winning comms expert Lucy Davison. Over the course of 30 minutes, we cover the major principles that researchers need to grapple with in order to effectively have long-term impact on organisational decision making. Developing an overarching customer narrative. The importance of repetition. Why insight needs confident advocates. And much more. To find out more how researchers can become better communicators of data, and which industry myths should be on the chopping block – see Keen as Mustard, FlexMR and a panel of clientside guests at ESOMAR Congress this September. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Lucy Davison, Founder and CEO @ Keen as Mustard Marketing For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #43 - Understanding Joy and The Human Experience 35:26
35:26 Play Later Play Later Lists Like Liked35:26
Play Later Play Later Lists Like LikedIn Season 3, we spoke to Andrew Cannon ahead of the Year of Joy launch. Now that the community is up and running, we check in and meet Shari Alyse, America’s Joy Magnet, who has joined the team as the official Joy Reporter. On this episode, we hear about some of the previous and upcoming joy superpowers that the team are shining a spotlight on, plus dig into the Joy Barometer as a tool for improving your wellbeing. Over the course of 30 minutes, we explore the impact of purpose, freedom, wellbeing and happiness on our own level of joy, and the steps we can take to increase it. Shari discusses the importance of centring on the self, and Andrew shares how to use scorecards to better understand our own experiences. Tune in for this and so much more. --- Presented by: Chris Martin, CMO @ FlexMR ( CJ_24K ) Featuring: Andrew Cannon, Co-Founder of The Art and Science of Joy ( Website / LinkedIn ) And: Shari Alyse, Media Spokeswoman and Joy Reporter at The Art and Science of Joy ( LinkedIn ) Sign up to join the Year of Joy community and get your scorecard here . For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #42 - The Climate Conversation: How Research and Insight Impacts Sustainability 30:26
30:26 Play Later Play Later Lists Like Liked30:26
Play Later Play Later Lists Like LikedHow can research and insight shape the important conversations around sustainability and the climate crisis? In this episode, we’re joined by members of the Young Person’s Sustainability Council, a part of the MRS &More network to explore exactly that. Nikita and Lisa explain how the group started, it’s ambitious aims and views on building sustainable societies. Over the course of this episode, we examine the role of individual action and institutional change, the practical steps that young professionals can take to contribute to a more sustainable world and some of the projects and actions that provide hope for a better future. In particular, we highlight the work of the Climate Action Groups built by the advertising industry and Patagonia, before looking at how these inspiring actions can provide a blueprint for all. --- Presented by: Chris Martin, CMO @ FlexMR ( CJ_24K ) Featuring: Nikita Simone, Senior Research Executive at The Big Picture ( Website / LinkedIn ) And: Lisa Mai, Account Director at Headland Consultancy ( Website / LinkedIn ) Find out more and follow the Young Person’s Sustainability Collective here . For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #41 - Strategic Sensemaking: The Role of Insight in Corporate Decision-Making 30:12
30:12 Play Later Play Later Lists Like Liked30:12
Play Later Play Later Lists Like LikedThe world today is a complex place. We have access to vast, often overwhelming, volumes of data all competing for attention. In that environment, how can corporations and busy executives make sense of it all? That’s the central question we pose to Paul Hudson, CEO of FlexMR and Edward Appleton, Director Global Marketing & Sales at Happy Thinking People, part of InSites Consulting. Over the course of half an hour, we examine the relationship between research, marketing and strategy – including how the dynamic has drastically changed over time. We ask how insight can make a long-term, meaningful impact and dissect the hallmarks of success. And we apply those learnings to the challenging commercial outlook that lies ahead in 2023. --- Presented by: Chris Martin, CMO @ FlexMR ( CJ_24K ) Featuring: Edward Appleton, Director of Global Marketing and Sales @ Happy Thinking People, part of Insites Consulting ( Website / LinkedIn ) And: Paul Hudson, Founder and CEO of FlexMR ( Website / LinkedIn ) To learn about Edward's high impact example projects, visit ana.esomar.org For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #40 - Interviewing an AI About the Future of Marketing Research (with ChatGPT) 11:44
11:44 Play Later Play Later Lists Like Liked11:44
Play Later Play Later Lists Like LikedMarket research and consumer insight professionals are no stranger to artificial intelligence. The technology has been listed as a top 5 buzz topics in every Greenbook GRIT report since 2016. It’s increasingly being used to power data collection and analytics tools, and offers the promise of previously unseen insight. But the release of advanced natural language chatbots and AI powered art generators have thrown the technology into the mainstream spotlight over the past few weeks. In this episode of the MRX Lab, we took the opportunity to ask one of these tools – ChatGPT – about the role of artificial intelligence in consumer insight. What followed was a ten minute conversation between one human and one language model trained to interact in a human-like manner. --- Presented by: Chris Martin, CMO @ FlexMR ( CJ_24K ) Featuring: ChatGPT from OpenAI ( Website ) For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #39 – The Role of Empathy in Market Research (with Rob Volpe of Ignite 360) 17:23
17:23 Play Later Play Later Lists Like Liked17:23
Play Later Play Later Lists Like LikedEmpathy is a skill that we’re all born with, but as with everything else – it’s something we must practise to become better at. Marketers and researchers are acutely aware of the role that empathy plays in building customer relationships, creating positive work cultures and simply connecting with others throughout all aspects of our day-to-day lives. In this episode of the MRX Lab, we speak to Rob Volpe, CEO & founder of Ignite 360 and author of Tell Me More About That, about the impact that empathy has on marketing, research and leadership. We discuss the misconceptions about the subject, the role of EQ and the common barriers to building empathy with others. Rob also shares his personal journey and highlights important data on the empathy crisis facing the world today. --- Presented by: Chris Martin, CMO @ FlexMR ( CJ_24K ) Featuring: Rob Volpe, CEO & Founder @ Ignite 360 ( Website / LinkedIn ) To learn about Rob’s book, Tell Me More About That, visit www.5stepstoempathy.com For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #38 - The Art and Science of Joy (with Andrew Cannon) 13:19
13:19 Play Later Play Later Lists Like Liked13:19
Play Later Play Later Lists Like LikedWhat role does joy play in our lives? How can we measure its impact? What steps can we take to create more joy for ourselves and others? These are the questions we explore in this conversation with Andrew Cannon, Co-Founder of The Art and Science of Joy. Andrew’s latest project is The Year of Joy, an online research community launch in January 2023 that will inspire people to find the components and recipes that enable them to live more joyous lives. Tune in to hear more about the project, what the team hope to achieve, plus what working professionals can do to bring themselves more joy. --- Presented by: Chris Martin, CMO @ FlexMR ( CJ_24K ) Featuring: Andrew Cannon, Co-Founder @ The Art and Science of Joy ( LinkedIn ) To sign up to The Year of Joy Community, visit www.theartandscienceofjoy.com/year-of-joy Or connect via LinkedIn / Instagram / Web For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #37 - Getting to Know ESOMAR Council Candidate Paul Hudson 10:09
10:09 Play Later Play Later Lists Like Liked10:09
Play Later Play Later Lists Like LikedA new election period is just around the corner for ESOMAR. The incoming candidates are laying out their visions for the future of the industry and highlighting what they can bring to the organisation's Council. In this episode, we chat to FlexMR CEO, and Council candidate, Paul Hudson about his experiences in the market research industry and the challenges that lie ahead. Over the course of 10 minutes, we cover the convergence of agency and client side teams, the complex role that research and insight plays in the modern commercial landscape and how ESOMAR can prepare for an interconnected future where data fluency and diversity are key. --- Presented by: Chris Martin, CMO @ FlexMR ( CJ_24K ) Featuring: Paul Hudson, CEO ( LinkedIn ) For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
M
MRX Lab
1 #36 - The Role of Insight and Marketing in Times of Crisis 8:59
8:59 Play Later Play Later Lists Like Liked8:59
Play Later Play Later Lists Like LikedThe past few years have thrown unprecedented challenges at the global economy: A pandemic. War in Europe. Supply chain breakdowns. Rapidly rising inflation and murmurs of recession. It can be tempting to ask, during such trying times, what place does marketing have amid such dire circumstances? That’s the exact question we aim to answer in this MRX Lab episode. We investigate three ways marketers and research professionals should conduct themselves, and three tempting responses to avoid. In particular, we look at the role of spending, memorable brand assets, communication and insight. --- Presented by: Chris Martin, CMO @ FlexMR ( CJ_24K ) For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.
Daily Deals
Daily Deals
Similar to MRX Lab
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Capitalmind looks at stocks, bonds, funds and the macro to bring you their view on the Indian financial markets. We discuss all things related to investing at our focussed podcast that keeps it simple. For more, go to capitalmind.in and to invest with us, visit capitalmindwealth.com
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
