Creating a Social Media Strategy with Peg Fitzpatrick

My Weekly Marketing

Get ready for an engaging conversation with social media strategist Peg Fitzpatrick, where we break down what really makes a social media strategy work. Peg shares her journey from traditional marketing to mastering the digital world, offering valuable insights into how social media has evolved, especially from the early days of Facebook. She even talks about how she accidentally built her own personal brand, showing that success comes from smart strategy—not just hoping to go viral, especially when algorithms keep changing.

We also dig into the practical side of social media for small businesses looking to boost their online presence, covering the importance of setting clear goals, creating focused campaigns, and using emotional content that resonates with your audience. Peg also shares why planning ahead is key to keeping up with the fast pace of social media trends, helping you stay relevant and effective.

In this episode, you’ll also learn how to measure social media success and build a sustainable online presence. Peg highlights why building trust and brand awareness should take priority over quick sales or chasing viral moments. Be sure to check out Peg’s upcoming book, The Art of Small Business Social Media: A Blueprint for Marketing Success, for even more great tips! You won’t want to miss it!

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Chapters

1. Creating a Social Media Strategy with Peg Fitzpatrick (00:00:00)

2. Peg's Journey Into Social Media (00:01:47)

3. Developing a Social Media Strategy (00:06:32)

4. Creating Engaging Content (00:12:18)

5. Time Management & Content Batching for Social Media (00:19:06)

6. Measuring Social Media ROI (00:28:15)

7. Call-to-Action & The Importance of LinkedIn (00:37:35)

8. Episode Wrap-Up & Peg's Book (00:39:56)