How to Write Blog Posts People Actually Read

My Weekly Marketing

Blogging can feel like just one more thing on your never-ending to-do list as a business owner, but is it still worth the time in 2024? Spoiler alert: yes, it is! In this episode, we’re diving into nine simple, actionable strategies to help you create blog posts your customers will actually want to read. From getting to know your audience and building content pillars to writing headlines that grab attention, you’ll get all the tips you need to turn your blog into a powerful tool for your business.
You’ll also learn how to make your content stand out in a world flooded with AI-generated posts by focusing on authenticity, quality, and engagement. Plus, we’ll talk about why repurposing your content and promoting it across different platforms is just as important as the writing itself. Whether you’re just starting out or looking to improve your blog’s performance, this episode is packed with insights to help you craft posts that build trust, boost engagement, and keep your readers coming back for more. Let this be the guide to taking your blogging strategy up a notch!

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Chapters

1. How to Write Blog Posts People Actually Read (00:00:00)

2. Story Time + Why Blogging Still Matters in 2024 (00:00:29)

3. Know Your Audience Intimately (00:03:34)

4. Create Content Pillars To Know What to Post (00:04:44)

5. Content Planning & Research (00:06:02)

6. Be Original & Unique (00:07:19)

7. Share Your Best High-Quality, In-Depth Content (00:08:05)

8. Include Visual Appeal & Readability (00:09:25)

9. Create Compelling Headlines & Hooks (00:10:20)

10. Build Engagement & Interactivity (00:11:45)

11. Share, Promote & Repurpose (00:12:38)

12. Additional Tips & Final Thoughts (00:14:25)