223- Public Relations and Business Vision - Episode 3/3

Nata PR School (EN)

Hello PR friends,

Welcome to this final episode dedicated to business vision.

Today, I want to share an unforgettable experience with an iconic jewelry house: Van Cleef & Arpels.

For those who might not be familiar with this legendary brand, think of the level of excellence of Hermès… but applied to jewelry.

Alongside my colleague Pamela, our senior account director, I had the privilege of attending the unveiling of their new high jewelry collection, inspired by Robert Louis Stevenson’s masterpiece: Treasure Island.

But beyond the awe, what struck me most was the clarity and strength of their vision.

During the event, Catherine Rénier, their new CEO, shared three essential pillars guiding their creations:

1. A universal theme: Evoking shared imagery that resonates with everyone, even those who’ve never read Treasure Island.

2. Rooted storytelling: Connecting each collection to the house’s history and values.

3. Celebration of craftsmanship: Highlighting exceptional artisanal techniques.

Van Cleef & Arpels master the art of creating desire without ever relying on celebrities as brand ambassadors.

Their creations are brought to life through art, nature, and dance, giving everyone – regardless of origin or culture – the chance to dream.

This vision profoundly inspires me.

It motivates me to refine our own vision at NATA, which is:

To bring exceptional companies and products to light, capable of delivering beauty and well-being to the greatest number.

And you, what is your business vision?

I’d be delighted to discuss it with you!

Would you like to discuss the topic?

I'm here to help you gain clarity: [email protected]

Nata

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