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224- Public Relations: What Do Clients Want?
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Hello PR friends,
When clients contact a public relations agency, they often have a very specific idea in mind: a press release.
This tool, perceived as the holy grail of PR, is one of the few elements the general public instinctively associates with our profession.
But why this obsession with press releases?
And more importantly, is it justified?
First, let's acknowledge one thing: clients are right to see the press release as a key tool.
It has been at the heart of public relations for decades, serving as a bridge between organizations and the media.
A press release is essentially an announcement designed to share important news.
When well-written, it grabs attention, delivers a clear message, and encourages journalists and influencers to spread the word.
It's a useful and effective tool.
Creating a press release also requires clients to define their news, key messages, and the right keywords.
Crafting a press release becomes an exercise in refining a client's thoughts and finding the most precise and effective ways to describe their products and services.
However, reducing public relations to just writing press releases would be a mistake.
While the press release is a fundamental tool, it's only one part of an agency's strategic arsenal.
Planning, storytelling, crisis management—public relations go far beyond that.
So why the focus on the press release?
It's probably because it's tangible and concrete.
It embodies a promise: the promise of being talked about.
For companies, the press release represents a quick and direct solution to their visibility needs.
And, let's be honest, it works.
For PR professionals, the challenge is twofold: meeting the client's request while educating them about the importance of a comprehensive strategy.
A press release without strategic reflection risks falling flat.
How many times have I heard clients say, "We sent out press releases, and it didn't work"?
The press release must present relevant news and factual information that enables journalists to write their articles.
And most importantly, I often wish I could see the famous list of journalists who received the news…
So, the next time you think you need a press release, see it as an entry point.
Public relations isn't just about sending information to journalists.
It's a profession of influence, listening, and creativity. And that doesn't always fit into 500 words.
Do you need a press release?
Would you like to discuss the topic?
Sign up for our free workshop to create press releases that sell: January 15-16, 2025.
I'm here to help you gain clarity: [email protected]
Nata
FREE WORKSHOP- PRESS RELEASE – JAN 16-17, 2025
https://event.webinarjam.com/register/21/70w45ap
6-STEP GUIDE TO PRESS RELEASES THAT SELL
https://prschool.natapr.com/pl/2147718415
GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR
SIGN UP TO OUR LISTS ➤ www.natapr.com
PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37
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