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[BA] - From Beantown to the Sunshine Hustle: Loyalty, Legacy & a Leap of Faith
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Summary
In this heartfelt episode, Roger peels back the curtain on a monumental personal and professional journey: the move from Boston, MA, to sunny Florida! After two decades of deep roots, lessons, and relationships built through Shades In Place, Roger’s story is one of endings, new beginnings, and the powerful thread of loyalty running through it all.
The emotional and logistical reality of closing the Boston shop after nearly 20 years
How the spirit of Boston and its people remain woven into the Shades In Place legacy
The evolution of services—how Florida’s lifestyle demands expansion into screens, awnings, and hurricane shutters, and how Roger is actively pursuing his Florida contractor’s license
Key relationships: Team members like Brian and Chris holding down the fort in Boston, while Kevin’s own leap to Tampa turns a simple “what if” into a full-circle moment for the company
The gift of space—mental, creative, and emotional—that Florida has given Roger, fueling the long-awaited writing of his book “Courage Attracts Luck,” and the podcast’s very revival
Highlights
The significance of roots: Why “Boston never moved out of me,” and how loyalty to clients and community continues, even as geography shifts
Reimagining a business: New horizons, new needs in Florida, and the mindset required to tackle them “the right way, from the start”
Personal revelations: The growth that comes with change, the courage to pursue passion projects, and the community support that makes every leap possible
Roger’s Key Messages
“I may have moved to Florida, but Boston never moved out of me. That city gave me everything—my first chance, my first clients, my first feeling of 'maybe I can really do this.' It was the foundation of a business built on trust, relationships, and a lot of hard work.”
“No matter which zip code you’re calling or emailing from, I’ve got you covered. And yes—pun absolutely intended.”
Join the Conversation!
Whether you've been part of the Shades In Place family from New England or you’re curious how major transitions can spark new growth—this episode is for you. Roger blends the rawness of migration, the spirit of entrepreneurship, and practical advice for window covering pros
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog
📱 Let’s Connect:
📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook
📩 Got questions, feedback, or a story worth sharing? Email me at: [email protected]
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