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Charlestowne Hotels: Cutting Through AI Hype with Smart, Practical Strategy
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This week at Hospitality Financial and Technology Professionals (HFTP®) HITEC, hashtag#NoVacancyNews sat down with Max Spangler, VP of Technology at Charlestowne Hotels, to discuss how their team is making clear-eyed tech decisions in a time when everything seems to be labeled “AI” - whether it is or isn't! Here’s what you’ll learn: *Why “AI-washing” is making it harder—not easier—to evaluate hotel tech *How Charlestowne’s steering groups across departments help vet, test, and implement tools that actually work *The impact of AI tools like Cursor and Windsurfer for lean teams managing boutique properties *How they’re now creating slide decks, video, and image content faster than ever—without sacrificing quality *What tech vendors should be doing to explain why they’re using AI (instead of just saying they are) If you care about hotel technology that actually helps your team—not just sells buzzwords—this is a great one to watch. hashtag#NoVacancyNews is here at hashtag#HITEC2025 bringing you the real conversations that matter in hospitality. And yes, hashtag#HotelTechnology that works does exist—you just have to know what to look for. Big thanks to our sponsor Unifocus – technology that drives value. Learn more at unifocus.com
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