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#310- Empathy Marketing with John Lepp
Manage episode 447268064 series 3084084
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π§ Join me on this weekβs episode of Nonprofit Lowdown as I chat with the amazing John Lepp, partner at Agents of Good, author of Creative Deviations, and the "Ted Lasso of fundraising"! πβ¨
Together, we dive deep into the art of empathetic marketing and its crucial role in nonprofit fundraising. π
John shares his journey from journalism to direct marketing, emphasizing the power of direct mail in a digital age. π¨π He challenges us to rethink how we connect with donors, highlighting the importance of personal relationships over mere transactions.
This episode is packed with insights on list segmentation, donor behavior, and how to truly engage your supporters.
If you're ready to transform your fundraising strategy and foster real connections, you won't want to miss this! π
Important Links:
Connect with John: https://www.linkedin.com/in/johnlepp/
Agents of Good: https://agentsofgood.org/
My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program
My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey
My Newsletter: https://www.rheawong.com/
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