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#313- Simple Marketing for Smart People with Billy Broas
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If you're in the nonprofit world and marketing feels like a mystery or a necessary evil, you're not alone! In this week's episode of Nonprofit Lowdown, I chat with Billy Broas, a messaging strategist and founder of Five Lightbulbs, about how to make marketing simple and effective β without being sleazy or salesy. π
Billyβs insights are game-changing for nonprofit leaders who want to raise more funds and build stronger connections with their audience. In this episode, you'll learn:
π How to market your cause without feeling βickyβ
π‘ The Five Lightbulbs Framework that helps you connect with donors in a more meaningful way
π¬ Why marketing is about educating your audience (not just promoting)
π― How to craft a message that warms up your audience, making fundraising feel like a natural next step
Whether you're a nonprofit pro or new to the game, this episode will help you shift your perspective on marketing and build strategies that feel authentic and resonate with your supporters.
Tune in NOW and get ready to make fundraising easier, smarter, and more impactful!
Important Links:
Connect with Billy: https://www.linkedin.com/in/billybroas/
The Five Lightbulbs: https://FiveLightbulbs.com
My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program
My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey
My Newsletter: https://www.rheawong.com/
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