))
#315- Starting Your Major Gift Program with Elizabeth Goldberg
Manage episode 453219721 series 3084084
Content provided by Rhea Wong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rhea Wong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Nonprofit Lowdown is back with another insightful conversation, this time with fundraising expert Elizabeth Goldberg! If you're looking to build a major gifts program from scratch, this episode is a must-listen. π‘
In this episode, Elizabeth shares her incredible journey from the textile industry to the world of nonprofit fundraising. She talks about the importance of relationship-building, focusing on donor needs, and how to ask the right questions to truly understand what your donors care about. π¬
π₯ Key Takeaways:
How to really listen to your donors (beyond just the words they say)
The art of building authentic, long-term relationships with major donors
Why it's not just about the "ask" β it's about the relationship
How to navigate generational differences in communication preferences
And more on how to create a major gifts program that aligns with your mission. β¨
Whether you're a seasoned fundraiser or just starting out, Elizabeth's wisdom and personal stories are invaluable. Tune in to hear how focusing on the donor's philanthropic goals can transform your approach to fundraising.
Important Links:
Connect with Elizabeth: https://www.linkedin.com/in/elizabeth-goldberg-ma-216993b/
My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program
My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey
My Newsletter: https://www.rheawong.com/
343 episodes
Share
